Brave New Digital World

In this episode of Brave New Digital World, Andy Carvell sits down with Thierry Sequeira, CEO of Massive Rocket, for a deep and honest conversation about the future of digital marketing. Thierry shares why the traditional agency model is outdated, how modern CRM goes far beyond email, and why brands need to focus on first-party data and marketing automation before chasing AI hype.

Find Thierry and his company Massive Rocket on LinkedIn:

https://www.linkedin.com/in/thierrysequeira/

Rresource recommendations

• The Book of Joy, by The Dalai Lama and Desmond Tutu
• The Wright Brothers, by David McCullough

Chapters

(00:00) Intro

(01:15) Thierry's backgorund

(02:03) The future is already here, it's just not evenly distributed

(04:07) Career shaping moments

(06:24) Trends in Customer Engagement

(08:07) Crawl, walk, run

(09:22) CRM is not just email

(10:35) Papa John’s & the future of loyalty

(12:59) Challenges in marketing today: Focus and prioritization

(17:03) The expiration of the traditional agency model

(19:49) Dystopia, AI & doing cool stuff now

(21:14) AI & the future of content and copy

(22:37) Breaking geographic boundaries at work

(25:00) Book recommendations from Thierry

(27:30) What companies should stop doing now

In this lightning-round live episode recorded at MAU Vegas, Andy Carvell sits down with Jeff Roberto, SVP of Marketing at Splice, to explore the evolving intersection of AI, creativity, and growth marketing. With a career that spans Napster, Shazam, PicsArt, and now Splice, Jeff shares powerful insights on how teams can move faster, do more with less, and bridge the long-standing gap between brand and performance.

Resource Recommendations

Book: Working Backwards: Insights, Stories, and Secrets from Inside Amazon (by Colin Bryar and Bill Carr)

Chapters

(00:00) Welcome & Podcast Intro

(01:04) Meet Jeff Roberto

(03:46) Creativity Meets AI

(05:52) The Gibson Quote: “The Future is Already Here…”

(07:25) Apple vs. Epic – What It Means for Splice

(10:03) Brandformance

(12:53) Measuring the Impact of Brand Spend

(13:42) Avoiding Brand-Performance Silos

(15:14) Wired, Tired, Expired

(17:19) Final Reflections + Book Recommendation

(20:22) Building AI-Ready Teams

(24:21) Wrap-Up & Outro

In this episode of Brave New Digital World, Andy Carvell sits down with Dyan Khor -- growth marketing leader, ex-Cash App, and advisor to scaling startups -- for a deep dive into modern growth strategy.

Dyan shares how she built Cash App’s marketing engine from scratch, managed over $500M in ad spend, and why she believes proactive hiring beats traditional recruiting. The conversation spans the evolution of measurement post-iOS 14, media mix modeling, and why the line between brand and performance marketing is fading fast.

We also explore the rising challenges of AI-fueled competition, the importance of creative novelty, and Dyan’s perspective on when not to spend a dollar. Whether you’re scaling a startup or optimizing at enterprise level, this episode is packed with honest insights, bold predictions, and practical frameworks.

Links & Resources:

• Uber ad fraud story: https://www.marketingtodaypodcast.com/194-historic-ad-fraud-at-uber-with-kevin-frisch/
• John Egan's blog: https://jwegan.com/
• Dyan's LinkedIn: https://www.linkedin.com/in/dyankhor/
• Dyan's website: https://dyankhor.com

MMM / Incrementality solutions Dyan recommended:

• Recast - https://getrecast.com/
• Paramark - https://paramark.com/
• Analytic Partners - https://analyticpartners.com/

Chapters:

(00:00) - Intro

(00:41) - Introducing Dyan and Her Background

(08:11) - Lessons from working at gaming companies

(11:02) - Applying learnings from large-scale companies to early-stage startups

(14:06) - Measurement past iOS 14

(19:15) - MMM infrastructure: Build or buy?

(23:13) - The (controversial) role of fingerprinting today

(25:52) - Performance vs. Brand Marketing is a false dichotomy

(29:27) - AI is leading to more competition, there's a need for novelty to be successful

(31:45) - What's Wired, Tired, or Expired in Digital Marketing?

(36:46) - If you had no limits to your ambition...

(38:59) - Resource recommendations

(41:33) - One thing companies need to stop doing.

(44:37) - Outro

In this premiere episode, Andy sits down with Ekim Dinc, Head of Customer Engagement at Amazon. With a background in logistics, Ekim shares how systems thinking shaped his unconventional path into marketing — and what it takes to drive engagement at Amazon scale.

We explore how AI is transforming growth, the end of siloed teams, and why “human-induced latency” is the biggest blocker to innovation today.

Resources recommended by Ekim:

• “Attention Is All You Need” – Google Research Paper

• Meditations by Marcus Aurelius

• All Things Distributed – Blog by Werner Vogels, CTO of Amazon

• LinkedIn posts from Yann LeCun (Meta AI Chief Scientist)

• Counterintuitive by Matt Wood (former Amazon VP of AI)