Welcome to this episode of Perspectives. Am so thrilled to introduce today's guest to you. You may have heard a little bit of his voice before you may have recognized his voice, and I'm not going to reveal his name because I truly believe nearly all of our viewers will know this man have read his book and hopefully be applying some of the messages that are in it.
He is an extraordinary, innovative, extraordinary human being. He's so warm and generous. He's an entrepreneur. He's definitely a thought leader. He's the author of so far and counting 21 books, including a mega selling business book that really is considered probably, the most important, if not one of the most important business books in the world ever written, he published it in back in 1986, he did a review of it in 1995, and it has been selling as a bestseller since [then, which is incredible. The Wall Street Journal named this book, the number one business book of all time.
It sold millions of copies. Its expertise has been applied throughout businesses throughout the world in 29 languages, the world's number one, small business guru because of his series of books. And since founding his organization and a number of different companies, he has served in excess of a hundred thousand small business clients, helping them successfully transform their business, including my businesses.
His dream is to transform the state of small business worldwide. This is of course, Michael Gerber. He's a fabulous human being. We met way back in 2006. We were at a convention together. I had a very baby stage. He had a much, a biggest stage and I managed to catch him just as he was going on stage. And I shared with him a challenge I was having.
Straight out having just met me. He said, you need to get over your narcissistic urge to be on stage, being the only one who can deliver that thing that needs to stop right now. Then he swept off onto stage and I thought all hell, Michael Gerber, there he goes. Then later I got into a smaller room. I paid the upsell.
I got into a smaller ring. That was just 20 of us. And I was the only one who asked questions. I apologized at one point for taking up the whole time, but I had Michael Gerber for an hour. So his book, the E-Myth, is obviously the book I was speaking about . The E-Myth and the message he gave me has been the backbone, the vision, the guiding posts for how I've built my coaching businesses.
In this fabulous conversation we will talk about:
[00:03:44] How I've replaced myself in my businesses with Michael Gerber and his message in the E-Myth.
[00:08:13] How most people in businesspeople start not even knowing ‘the game’ they signed up for
[00:11:00] We unpack the E-Myth and talk about the principles of the book
[00:18:14] The McDonald’s epiphany and how Michael came to create The E-Myth – and his mission to transform the state of small business worldwide
[00:28:08] The fatal assumption, the assumption that if we understand the technical work, that somehow, we'll have a business model,
[00:30:29] How transformation is the key to business success
[00:32:55] How The Coaching Institute was built on the E-Myth model – I unpack exactly how I followed The EMyth Model to create a multimillion dollar business
[00:46:04] Radical U, Gerber’s new school, for awakening the entrepreneur within ordinary people.
: [00:53:27] The importance of systems and trust.
[00:56:11] That the entrepreneur is actually four distinct people & the Dreaming Room
[01:06:17] Why it is important to apply what works instead of letting your ego take over and thinking you're going to know best.
[01:10:26] Michael’s legacy
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Resources:
- Order Ultimate You Book: https://tci.rocks/order-ultimate-you
· Upcoming Events at The Coaching Institute - www.thecoachinginstitute.com.au/trainings
· Phone The Coaching Institute - 1800 094 927
MICHAEL E GERBER
https://www.michaelegerbercompanies.com
