Bread & Butter

Influencer rates aren’t random, they’re math. In this episode, Safiyah (Director at Connect Management) lifts the lid on how fees are actually set: deliverables, usage rights, exclusivity windows, sector dynamics, whitelisting/paid media, and repurposing across platforms. We dig into how micro-creators turn consistency into full-time income, why affiliate + base hybrids often outperform “flat fee only,” and the payment structures (monthly/quarterly) that protect creators’ cash flow.We also get real about representation: historic underpayment, how to advocate for equal rates, and what great managers do to push back without burning bridges. Safiyah shares how to navigate rooms where you’re the only one, turning visibility into credibility, and clarifies PR vs. Marketing in one line you’ll never forget.If you’re a creator, manager, or brand, this is a playbook for deals that perform and pay.

You’ll learn:

Pricing levers: usage, exclusivity, deliverable scope, sector, whitelisting, repurposing

Micro vs. macro: ambassadorships, affiliate structures, and what “good” looks like

Cash flow: negotiating quarterly payouts and clear KPIs

PR vs. Marketing (different targets, different KPIs, different budgets)

Fair pay & representation: setting standards, pushing back, staying professional

Manager POV: what makes brands say yes, and what gets deals rejected

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Joy isn’t the same as happiness and for Qoy, that distinction changed everything. In this episode, she traces the moments she chose joy over expectation: rejecting a private-school scholarship after watching how her mum was treated, walking away from a high-paid job that drained her spirit, and building a show with no rules simply because she knew the world would enjoy her being herself. What begins as South vs East banter becomes a bigger conversation about identity, free will, and the quiet courage it takes to leave “good on paper” environments that are bad for your soul. Qoy talks faith without preaching, boundaries without bitterness, and the unglamorous truth that there are no shortcuts only the hard you choose and the hard you love.

We dig into originality as strategy, not slogan. Qoy breaks down how turning YouTube into a living portfolio led to real cheques and real rooms, where asking isn’t “begging” but professional curiosity that opens doors. She owns her pricing mistakes (“they would’ve paid me thousands more”) and maps the uncomfortable climb from freelancer to business owner: moving from vibes to systems, from solo to teams, from reactive gigs to B2B services. Along the way, London is both backdrop and teacher, South London grit meeting Somerset House polish, proof that where you’re from can be an asset if you know how to carry it.

If you’re 18–25 (or just early in a new chapter), this is part blueprint, part nudge: take five years to try everything, document what works, learn fast, and protect your joy like it pays your bills, because one day, it might. Like, comment, and share with a friend who needs the reminder that purpose over paycheck.

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The Bread and Butter by Emmanuel Asuquo & Tayo Oguntonade is not your typical finance or business podcast, it explores real-life stories of how money plays a part in our day-to-day life - with no boundaries, no secrets and no censorship. In each episode we invite you to be a fly in the room when we discuss money taboos, key financial advice and some of the hottest money topics online, often with well-known guests from influencers, athletes to musicians. Together we discuss money in a super relatable way, talk about the impacts it's had on their journey and the role it plays today. Topics will revolve around how money plays a part in parenting, living and working abroad, entrepreneurship and content creation & more!

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What if you could take luck out of business? In this Bread & Butter episode, Tayo and Eman sit down with Masibu “Mas” Manima, founder of Translate Culture (performance marketing for consumer brands) and Direct to Culture(connecting Black-owned media with brands), to break down how real growth actually happens. We go past “post and pray” marketing into a practical, test-and-learn system: form a hypothesis, run controlled experiments (ads), extract the signal, and iterate until you’ve built a repeatable engine.Mas explains why many founders start from pressure (job/finances) and how that can trap us in short-term thinking, chasing vanity metrics or leaning only on friends/WhatsApp. Instead, he shows how to treat ads as feedback at scale: identify your funnel stage (awareness → consideration → conversion), set the right objective, and measure what matters (email capture, CAC, ROAS, LTV). We get specific on lookalike audiences, retargeting hot lists, picking seasonal bestsellers, and how to validate demand cheaply before you go all-in, so you can stop guessing and start scaling.We also dig into the checkout reality: friction kills sales. If your site doesn’t support ultra-fast payments (e.g., Apple Pay), every extra step is money lost. Mas breaks down TikTok Shop as a once-in-a-cycle opportunity, why distribution beats product in the early days, and how bigger, less crowded markets (hello, pets) can be smarter than piling into the same niches. He’s candid about pricing, serving community without undercharging forever, and turning his biggest L (a failed home show that hit the wedding fund) into a career-defining W, proof that planting seeds pays off, just not always on your timeline.🎧 Tap in now, and don’t forget to Like, Share & Subscribe!The Bread and Butter by Emmanuel Asuquo & Tayo Oguntonade is not your typical finance or business podcast, it explores real-life stories of how money plays a part in our day-to-day life - with no boundaries, no secrets and no censorship. In each episode we invite you to be a fly in the room when we discuss money taboos, key financial advice and some of the hottest money topics online, often with well-known guests from influencers, athletes to musicians. Together we discuss money in a super relatable way, talk about the impacts it's had on their journey and the role it plays today. Topics will revolve around how money plays a part in parenting, living and working abroad, entrepreneurship and content creation & more!

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In this episode of the Bread & Butter Podcast, we sit down with Eldried Samba, the community architect and entrepreneur who helped power Gymshark’s rise from a small UK fitness start-up to a global brand.

Alfred’s journey begins in Congo, where he and his family came to the UK as asylum seekers. From those humble beginnings, he built a career defined by creativity, discipline, and community. At Gymshark, he pioneered strategies that transformed the women’s line from just 5% of the business to more than 80%, proving the power of underrepresented voices and authentic marketing.

He also opens up about his personal growth, overcoming fear of public speaking, using NLP to sharpen communication, and applying lessons from Kobe Bryant’s discipline and preparation. Alfred explains how AI tools like ChatGPT have become his secret weapon for turning creativity into structure, helping leaders stay ahead of the curve.

Beyond the wins, Alfred reflects on the challenges, trying to solve the world’s problems before his own, learning to put himself first, and choosing independence over comfort. His story is a reminder that success is not just about achieving goals, but about reinvention, resilience, and building platforms that serve communities.

🎧 Tap in now, and don’t forget to Like, Share & Subscribe!

The Bread and Butter by Emmanuel Asuquo & Tayo Oguntonade is not your typical finance or business podcast, it explores real-life stories of how money plays a part in our day-to-day life - with no boundaries, no secrets and no censorship. In each episode we invite you to be a fly in the room when we discuss money taboos, key financial advice and some of the hottest money topics online, often with well-known guests from influencers, athletes to musicians. Together we discuss money in a super relatable way, talk about the impacts it's had on their journey and the role it plays today. Topics will revolve around how money plays a part in parenting, living and working abroad, entrepreneurship and content creation & more!

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This week on Bread & Butter, Tayo & E-man get real about modern retirement. Pensions matter, but they’re not the whole plan. We break down how to combine AI skills, rent-to-rent cashflow, investing, and social capital to retire on your terms (not a government timetable). Real stories, real numbers, and practical prompts you can use today, from using ChatGPT to negotiate contracts and write emails, to reverse-engineering your monthly retirement income across multiple streams.

What you’ll learn

🎧 Tap in now, and don’t forget to Like, Share & Subscribe!

The Bread and Butter by Emmanuel Asuquo & Tayo Oguntonade is not your typical finance or business podcast, it explores real-life stories of how money plays a part in our day-to-day life - with no boundaries, no secrets and no censorship. In each episode we invite you to be a fly in the room when we discuss money taboos, key financial advice and some of the hottest money topics online, often with well-known guests from influencers, athletes to musicians. Together we discuss money in a super relatable way, talk about the impacts it's had on their journey and the role it plays today. Topics will revolve around how money plays a part in parenting, living and working abroad, entrepreneurship and content creation & more!

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On this week’s Bread & Butter, Eman and Tayo sit down with Gabriel Sion, commercial property & hospitality operator, for a no-fluff masterclass on building real businesses, managing risk, and looking after family while you grind.

Gabriel Sion, operator, investor and straight-talker, breaks down how he turned derelict buildings into cash-flowing venues, why he hates hospitality (but wins at it), and the realities of being seen as a “role model” while still figuring life out. The boys dig into covert discrimination in events, contributing at home vs stunting growth, preparing for parents’ retirement and care, stealth wealth, watches and safety, what it really costs to live in London, and the property myths (new builds, shared ownership) that trap people. Gabriel shares his biggest win (Birmingham) and biggest L (a £40k spread-bet wipeout), plus why mentorship with accountability (and fines!) keeps him sharp.

🎧 Tap in now, and don’t forget to Like, Share & Subscribe!

The Bread and Butter by Emmanuel Asuquo & Tayo Oguntonade is not your typical finance or business podcast, it explores real-life stories of how money plays a part in our day-to-day life - with no boundaries, no secrets and no censorship. In each episode we invite you to be a fly in the room when we discuss money taboos, key financial advice and some of the hottest money topics online, often with well-known guests from influencers, athletes to musicians. Together we discuss money in a super relatable way, talk about the impacts it's had on their journey and the role it plays today. Topics will revolve around how money plays a part in parenting, living and working abroad, entrepreneurship and content creation & more!

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In this episode of the Bread & Butter Podcast, Tayo and Eman dive deep into the power of continuous growth, the myth of perfection, and the importance of community-driven solutions. From laughing about filming with unexpected spots to reflecting on how far their content creation journeys have come, the duo emphasise the value of getting 1% better every day.

The conversation expands into bigger questions: what would it look like if the Black community in the UK pooled resources into a billion-pound fund? They explore trust, accountability, and the role creators play in shaping financial futures. Along the way, they touch on Stormzy’s grassroots impact, Franklin’s achievements at Coutts, and why creators now hold the kind of influence once reserved for traditional media.

As always, they keep it real with W’s & L’s of the week—from family celebrations to the struggles of balancing business, family life, and growth.

🎧 Tap in now, and don’t forget to Like, Share & Subscribe!

The Bread and Butter by Emmanuel Asuquo & Tayo Oguntonade is not your typical finance or business podcast, it explores real-life stories of how money plays a part in our day-to-day life - with no boundaries, no secrets and no censorship. In each episode we invite you to be a fly in the room when we discuss money taboos, key financial advice and some of the hottest money topics online, often with well-known guests from influencers, athletes to musicians. Together we discuss money in a super relatable way, talk about the impacts it's had on their journey and the role it plays today. Topics will revolve around how money plays a part in parenting, living and working abroad, entrepreneurship and content creation & more!

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In this episode of the Bread & Butter Podcast, Tayo and Eman sit down with Property by Kazy, developer, investor, content creator, and community builder. From flipping homes in London to building a trusted education platform, Kazi breaks down his journey into property, the importance of integrity in business, and why documenting your wins and losses matters.

The conversation dives deep into how to build a brand with longevity, the challenges of referrals and reputation, and how social media has shifted the landscape for property and finance. Kazi also opens up about balancing ambition with contentment, the real cost of success, and why time is the ultimate currency.

Whether you’re an aspiring entrepreneur, budding investor, or just someone navigating your own hustle, this episode is packed with gems about resilience, reputation, and real wealth.

🎧 Tap in now, and don’t forget to Like, Share & Subscribe!

The Bread and Butter by Emmanuel Asuquo & Tayo Oguntonade is not your typical finance or business podcast, it explores real-life stories of how money plays a part in our day-to-day life - with no boundaries, no secrets and no censorship. In each episode we invite you to be a fly in the room when we discuss money taboos, key financial advice and some of the hottest money topics online, often with well-known guests from influencers, athletes to musicians. Together we discuss money in a super relatable way, talk about the impacts it's had on their journey and the role it plays today. Topics will revolve around how money plays a part in parenting, living and working abroad, entrepreneurship and content creation & more!

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In this episode of the Bread & Butter Podcast, Tayo and Eman kick things off with summer nostalgia, from London heatwaves to playing football in Dubai’s 40-degree sun. The conversation soon shifts into Canary Wharf, the City, and the role of wealth in the UK economy. They unpack how billionaires and millionaires use debt and assets to avoid taxation, why wealth tax debates keep resurfacing, and the tension between taxing the rich vs supporting everyday workers.

They compare systems in the UK, Switzerland, and the US, explore how inheritance tax is “a voluntary tax,” and debate whether policies aimed at the ultra-wealthy end up hurting ordinary families instead. The hosts stress that financial education is the real bridge, reframing debt, understanding tax efficiency, and encouraging more people into higher-earning brackets.

The episode closes with their weekly W’s and L’s, from releasing a financial course to struggling with kids on half-term and an invitation for listeners to play “Chancellor for a Day” and share what tax policies they would implement.

🎧 Tap in now, and don’t forget to Like, Share & Subscribe!

The Bread and Butter by Emmanuel Asuquo & Tayo Oguntonade is not your typical finance or business podcast, it explores real-life stories of how money plays a part in our day-to-day life - with no boundaries, no secrets and no censorship. In each episode we invite you to be a fly in the room when we discuss money taboos, key financial advice and some of the hottest money topics online, often with well-known guests from influencers, athletes to musicians. Together we discuss money in a super relatable way, talk about the impacts it's had on their journey and the role it plays today. Topics will revolve around how money plays a part in parenting, living and working abroad, entrepreneurship and content creation & more!

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Balancing marriage and business is no easy feat. Eman and Tayo reflect on the early days of married life, which brought sudden pregnancies, immigration challenges, family tensions, and shifting careers, all at once. Neither felt truly “ready” for fatherhood, but both agree readiness comes from doing, not waiting.

Eman admits he nearly sabotaged his marriage by saying “yes” to every speaking event for the thrill, even when poorly paid. The turning point came when he started scheduling family commitments first, giving his wife full access to his diary, and learning to decline opportunities that didn’t align with his priorities. They agree that intentionality, making conscious time for each other, is just as vital to a marriage as to a business.

They push back against the idea of “separate lives” in marriage, warning that growing in isolation can lead to growing apart. Shared friendships, mutual experiences, and surrounding themselves with other married couples help them stay connected and counter the negative narratives about marriage often found online. Trusted peers who know both spouses provide honest accountability and balanced advice when challenges arise.

Marriage, is like the gym, constant, intentional effort is required to keep it strong. Small, consistent actions like biweekly breakfast meetings, taking the kids out to give their partner a break, or showing up for school events go a long way. Ultimately, they see a thriving marriage as the foundation for business success; when their relationships are solid, creativity, focus, and professional performance follow naturally.

🎧 Tap in now, and don’t forget to Like, Share & Subscribe!

The Bread and Butter by Emmanuel Asuquo & Tayo Oguntonade is not your typical finance or business podcast, it explores real-life stories of how money plays a part in our day-to-day life - with no boundaries, no secrets and no censorship. In each episode we invite you to be a fly in the room when we discuss money taboos, key financial advice and some of the hottest money topics online, often with well-known guests from influencers, athletes to musicians. Together we discuss money in a super relatable way, talk about the impacts it's had on their journey and the role it plays today. Topics will revolve around how money plays a part in parenting, living and working abroad, entrepreneurship and content creation & more!

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