✨ In this episode, we are joined by Kaila Vander Horn, the brain behind the social department at Speedwork, to dive deep into the organic side of LinkedIn. From content strategies and video trends to how organic content and paid tactics work hand-in-hand, this episode is your go-to resource for actionable tips for boosting visibility and engagement on LinkedIn.

📝Special Episode Links:

• Kaila Vander Horn on LinkedIn
• Book a Consultation with Speedwork
• 13 Tips for Compelling B2B Video Content on LinkedIn (Plus Bonus Resources!)

🔑 Key Takeaways:

• LinkedIn's organic reach is shifting: Company pages have decreased visibility, while personal profiles are rising in engagement.
• Why organic supports (and saves) your paid strategy.
• LinkedIn is actively pushing video content. Start simple with vertical selfie-style videos using your phone; authenticity wins!
• Ways to use organic content to warm up your audience, build trust, and drive traffic to your company page, then retarget with ads for better conversion rates at a lower cost.

🕒 Timestamps:

0:34 – Meet Kaila Vander Horn & her journey into LinkedIn Organic

2:32 – What's not working: Boring content and long intros

3:38 – Who's a good fit and not a good fit to use LinkedIn Organic 

6:14 – LinkedIn goes all-in on video content

8:05 – How to start with low-production, high-value selfie videos

9:37 – Authenticity vs. AI-generated content

10:46 – Kaila's content strategy process for a brand side and personal profile

13:19 – The LinkedIn content funnel explained

15:03 – Why organic supports (and saves) your paid strategy

17:44 – LinkedIn algorithm and the role of personal profiles vs. company pages

19:49 – Cadence and timing: How often should you post?

24:31 – LinkedIn algorithm changes and post longevity

26:20 – Tips for writing content that speaks directly to your audience

29:38 – Boosting dead posts, why hashtags are dead, and how to handle links

32:46 – Final thoughts + where to find Kaila

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🔗 More About Us:

Learn more more about the Top LinkedIn Ads Agency, Speedwork: https://speedworksocial.com/

Connect with LinkedIn Ads Expert, Anthony Blatner: https://www.linkedin.com/in/anthonyblatner/

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