By Anthony Blatner, Popcast Studio
The podcast currently has 27 episodes available.
✨ Dive into our latest exploration, where we uncover everything in the world of LinkedIn video ads! From strategic insights and technical tips for effectively leveraging video ads to creative video ad ideas to measurement and optimization, this episode is your go-to source for planning and strategically creating your LinkedIn video ads.
📝Special Episode Links:
🔑 Key Takeaways:
🕒 Timestamps:
1:01 - New Companies Tab in LinkedIn Campaign Manager
2:46 - Retarget by Conversions API Data
3:35 - Video Prioritization on LinkedIn
5:05 - When Does Video Ad Work Best
7:41 - Common Video Ad Pitfalls
10:29 - Top 3 Uses of Video Ad
14:43 - Technical Components of Video Ad on LinkedIn
15:58 - Pros and Cons of Video Ad on Mobile & Desktop
17:46 - Video Duration and File Size Limits
20:56 - Chargeable Clicks on Video Ad
21:54 - Personalized the Video Ad with a Thumbnail & Captions
24:16 - Functionality of Video Ad: Mobile Viewing Experience & Video Looping
25:56 - Creative Strategy on Video Ad
27:27 - Great Video Ad Ideas
29:20 - Video Editor for Non-Video Editor
30:00 - Measurement Analysis and Optimization
32:43 - Episode Recap
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🔗 More About Us:
🌐 Website: https://t2m.io/LAR-Website
💼 Linkedin: https://t2m.io/LAR-LinkedIn
For more engaging content, make sure to like, share, and subscribe!
✨ Dive into our latest exploration, where we uncover the small but mighty ad units on LinkedIn, Text and Dynamic Ads. From key component details to best practices and tips, this episode is your go-to source for mastering the cheapest ads on LinkedIn and creating new opportunities to increase your business growth.
📝Special Episode Links:
🔑 Key Takeaways:
🕒 Timestamps:
0:13 - Overview of Text and Dynamic Ad Formats or “Spotlight Ads”
0:37 - What’s New on the LinkedIn platform
1:38 - LinkedIn Beta Testing LAN-only campaigns
2:51 - Additional thought leader ad metrics
3:14 - Introduction to Text and Dynamic Ads
4:09 - Text ads components
4:41 - Spotlight or Dynamic ads components
8:34 - 2 subtype of Dynamic ads
10:40 - Pros of Using Text and Dynamic Ads
14:55 - Cons of Using Text and Dynamic Ads
17:48 - Tips and Best Practices for Text and Dynamic Ads
22:12 - Wishes for LinkedIn Ads enhancements
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🔗 More About Us:
🌐 Website: https://t2m.io/LAR-Website
💼 Linkedin: https://t2m.io/LAR-LinkedIn
For more engaging content, make sure to like, share, and subscribe!
✨ Dive into our latest exploration, where we invited Liz Gentile and Joanne Lee from LinkedIn Ads to uncover the powerful new LinkedIn Revenue Attribution Report. From understanding the challenges in B2B Revenue Attribution and the benefits of RAR to ways of setting up and securing accurately useful reports, this episode is your go-to source for mastering and optimizing LinkedIn's newest measurement tools.
📝Special Episode Links:
🔑 Key Takeaways:
🕒 Timestamps:
0:26 - Liz & Joanne's roles at LinkedIn
2:16 - The Challenges in B2B Revenue Attribution
5:35 - LinkedIn Revenue Attribution Report (RAR)
7:59 - Benefits of the RAR for Business and Marketers
9:13 - Detailed overview: How RAR works and its key metrics
14:36 - The simplicity of the RAR dashboard
18:13 - Secure way of setting up the Revenue Attribution Report
22:01 - 2 key things to ensure an accurate and useful report
26:45 - Lookback window on calculating metrics
28:49 - Case Study: Enterprise B2B SaaS Success Story
33:27 - What's next for LinkedIn's Revenue Attribution Report
36:01 - Granular campaign-level reporting for better insights to enable optimization
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🔗 More About Us:
🌐 Website: https://t2m.io/LAR-Website
💼 Linkedin: https://t2m.io/LAR-LinkedIn
For more engaging content, make sure to like, share, and subscribe!
✨ Dive into our latest exploration, where we uncover the ins and outs of LinkedIn-sponsored messaging ads and conversation ads. From insightful details on optimizing B2B ads for conversions to LinkedIn Ads best practices and practical tips for crafting engaging messages, this episode is your go-to source for mastering this targeted ad format and driving conversions effectively.
📝Special Episode Links:
🔑 Key Takeaways:
🕒 Timestamps:
0:10 - Introduction to Messaging Ads
0:45 - LinkedIn's new metric "Dwell time"
2:52 - Optimizing for qualified leads
4:53 - Overview of Sponsored Messaging and Conversation Ads
6:13 - Difference between Sponsored Messaging ad and other ad format
7:51 - Objectives and how Sponsored Messaging Ads works
9:42 - Components of Sponsored Messaging Ads
14:15 - Key features of using message ads
17:14 - Frequency caps for Messaging Ads
18:49 - Writing an effective Message Ad
22:20 - Best practices in running a Message Ad
24:52 - Real-life examples of Sponsored Messaging Ads Usage
27:34 - Sponsored Messaging Ads recap
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🔗 More About Us:
🌐 Website: https://t2m.io/LAR-Website
💼 Linkedin: https://t2m.io/LAR-LinkedIn
For more engaging content, make sure to like, share, and subscribe!
✨ Dive into our latest exploration, where we uncover how to best use Account-Based Marketing (ABM) strategies on LinkedIn Ads. From insightful details of these marketing features to maximizing its potential ROI, this episode is your go-to source for reaching the right accounts at the right time with ABM in your LinkedIn campaigns.
📝Special Episode Links:
🔑 Key Takeaways:
🕒 Timestamps:
0:40 - B2B marketing current events and LinkedIn news
2:22 - The sunset of lookalikes and rise of predictive audiences
4:57 - Sales audiences for campaign manager & document ads
6:22 - Understanding and defining Account Based Marketing (ABM)
9:57 - Ways to use ABM list: Setting a target accounts list
10:48 - Ways to use ABM list: Funnel stages list
12:37 - Ways to use ABM list: Exclusion lists
15:57 - Reporting and Tracking Progress on ABM campaigns
18:03 - Case Studies and Practical Implementation
20:12 - Platforms for Building ABM Lists
23:47 - Pitfalls to Avoid in ABM Marketing
25: 41- Recap and Upcoming Episodes
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🔗 More About Us:
🌐 Website: https://t2m.io/LAR-Website
💼 Linkedin: https://t2m.io/LAR-LinkedIn
For more engaging content, make sure to like, share, and subscribe!
✨ Dive into our latest exploration, where we uncover LinkedIn's newest ad feature: Connected TV advertising options through the LinkedIn Ads platform with one of LinkedIn's senior product marketing managers, Robert Yanik. From insightful details of this new ad feature to practical tips on creating an effective video ad, this episode is your go-to source for reaching your B2B target audience through streaming content they love.
📝Special Episode Links:
🔑 Key Takeaways:
🕒 Timestamps:
0:45 - Robert Yonick career background and role at LinkedIn
3:35 - Overview on Connected TV (CTV)
4:31- Benefits of CTV ads for businesses in reaching their target audience
5:27 - Unique Elements of CTV Ads
7:25 - Differences between LinkedIn video ads and CTV ads
10:08 - NBC Universal Partnership and LinkedIn Premier
12:06 - Targeting setup, measurement and reporting on CTV ads
14:20 - CTV campaign setup walkthrough
15:48 - Managing placements and brand safety
17:09 - Tips for creating effective video ads
21:36 - Examples of effective B2B video ads
22:57 - Future developments and roadmap for LinkedIn CTV
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🔗 More About Us:
🌐 Website: https://t2m.io/LAR-Website
💼 Linkedin: https://t2m.io/LAR-LinkedIn
For more engaging content, make sure to like, share, and subscribe!
✨ Dive into our latest exploration, where we uncover LinkedIn's shift from Lookalike Audiences to Predictive Audiences. From insightful details of this new feature to best practices, this podcast episode is your go-to source for expanding your campaign's reach with the new AI-powered audience targeting tool.
📝Special Episode Links:
🔑 Key Takeaways:
🕒 Timestamps:
0:24 - LinkedIn's transition from lookalike audiences to predictive audiences
0:53 - New updates: Conversions API (CAPI)
2:47 - Difference between predictive audience and lookalike audiences
3:28 - Challenges of lookalikes on LinkedIn's B2B marketing
5:44 - Three options to create a predictive audience: Lead gen form submission, Contact list, Conversion
7:09 - Creating Predictive Audiences: Options and Recommendations
10:16 - Two use cases to reach ICP (Ideal Customer Profile) successfully
13:25 - Scenarios where predictive audiences may not be suitable
14:34 - Recap of predictive audience features and upcoming episodes
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🔗 More About Us:
🌐 Website: https://t2m.io/LAR-Website
💼 Linkedin: https://t2m.io/LAR-LinkedIn
For more engaging content, make sure to like, share, and subscribe!
✨ Dive into our latest exploration, where we uncover the strategies and techniques for maximizing LinkedIn Organic Social with guest expert Luke Matthews. From insightful details about AI writing the right way to practical tips on boosting social media post engagement, this episode is your go-to source for mastering organic social by writing with AI and having a dominating presence on LinkedIn.
📝Special Episode Links:
🔑 Key Takeaways:
🕒 Timestamps:
0:47 - Luke Matthews' background in social media and journey to LinkedIn
3:06 - Importance of personal branding and visual content on LinkedIn
5:16 - Write with AI, but don't lose your soul
9:40 - Investing in LinkedIn Organic Social
13:01 - LinkedIn organic social can provide value and connection
15:42 - Communicate with people at scale
16:51 - Organic attribution techniques
21:38 - Focus on community building in the first 3 months on socials
24:12 - How to get people engage in your posts
31:16 - The "Dark Side of LinkedIn"
37:47 - Writing with AI the right way
40:57 - Posting recommendations on socials
44:39 - Luke's course about Writing with AI
46:54 - Rapid fire questions
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🔗 More About Us:
🌐 Website: https://t2m.io/LAR-Website
💼 Linkedin: https://t2m.io/LAR-LinkedIn
For more engaging content, make sure to like, share, and subscribe!
✨ Dive into our latest exploration, where we invite Ty Heath, Director at LinkedIn B2B Institute, to uncover the intriguing "95-5 Rule" in B2B marketing. From insightful details to practical tips on how to balance short-term B2B advertising with long-term brand building, this episode is your go-to source for creating new opportunities and enhancing your B2B marketing efforts.
📝Special Episode Links:
🔑 Key Takeaways:
🕒 Timestamps:
0:23 - Ty Heath's career background and role at LinkedIn
5:29 - The poor mental model of how people operate at the B2B institute
6:28 - Research ideas and new types of opportunities that work in B2B
10:20 - 95-5 Rule model in B2B marketing
13:29 - The ability to build memory with future customers
16:50 - Effectively reach out-market customers
18:54 - How to measure the success of brand-oriented memory marketing efforts
22:05 - Research about the CMO scorecard
26:02 - Attention x Branding x Linkage = Equity
28:57 - Balancing short-term lead generation with long-term brand building
34:09 - Understand how long-term efforts work from the sales standpoint
39:06 - Brand that is making the 95-5 rule right and the future of B2B marketing
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🔗 More About Us:
🌐 Website: https://t2m.io/LAR-Website
💼 Linkedin: https://t2m.io/LAR-LinkedIn
For more engaging content, make sure to like, share, and subscribe!
✨ Dive into our latest exploration where we uncover the highlights and insights from the recent LinkedIn's B2Believe event in New York City. From impactful discussions on new product features and APIs to lively panel sessions and networking opportunities, this podcast episode is your go-to source for the latest trends and strategies in LinkedIn advertising.
📝Special Episode Links:
🔑 Key Takeaways:
🕒 Timestamps:
0:13 - Overview happening to the recent B2Believe event
2:06 - Deep dive into the evolution of LinkedIn APIs and their impact
4:34 - The messaging workflows that potentially come to LinkedIn
5:26 - Exploration of LinkedIn's new advertising API and measurement tools
9:16 - LinkedIn's new event features and product announcements
10:35 - New ability for companies for better tracking and measurement of maturity index
11:58 - LinkedIn Connected TV and LinkedIn Premier
14:21 - Highlights from keynote speeches and panel discussions
17:42 - LinkedIn documentary about B2B marketing
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🔗 More About Us:
🌐 Website: https://t2m.io/LAR-Website
💼 Linkedin: https://t2m.io/LAR-LinkedIn
For more engaging content, make sure to like, share, and subscribe!
The podcast currently has 27 episodes available.