✨ In this episode, we are joined by Kaila Vander Horn, the brain behind the social department at Speedwork, to dive deep into the organic side of LinkedIn. From content strategies and video trends to how organic content and paid tactics work hand-in-hand, this episode is your go-to resource for actionable tips for boosting visibility and engagement on LinkedIn.

📝Special Episode Links:

• Kaila Vander Horn on LinkedIn
• Book a Consultation with Speedwork
• 13 Tips for Compelling B2B Video Content on LinkedIn (Plus Bonus Resources!)

🔑 Key Takeaways:

• LinkedIn's organic reach is shifting: Company pages have decreased visibility, while personal profiles are rising in engagement.
• Why organic supports (and saves) your paid strategy.
• LinkedIn is actively pushing video content. Start simple with vertical selfie-style videos using your phone; authenticity wins!
• Ways to use organic content to warm up your audience, build trust, and drive traffic to your company page, then retarget with ads for better conversion rates at a lower cost.

🕒 Timestamps:

0:34 – Meet Kaila Vander Horn & her journey into LinkedIn Organic

2:32 – What's not working: Boring content and long intros

3:38 – Who's a good fit and not a good fit to use LinkedIn Organic 

6:14 – LinkedIn goes all-in on video content

8:05 – How to start with low-production, high-value selfie videos

9:37 – Authenticity vs. AI-generated content

10:46 – Kaila's content strategy process for a brand side and personal profile

13:19 – The LinkedIn content funnel explained

15:03 – Why organic supports (and saves) your paid strategy

17:44 – LinkedIn algorithm and the role of personal profiles vs. company pages

19:49 – Cadence and timing: How often should you post?

24:31 – LinkedIn algorithm changes and post longevity

26:20 – Tips for writing content that speaks directly to your audience

29:38 – Boosting dead posts, why hashtags are dead, and how to handle links

32:46 – Final thoughts + where to find Kaila

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🔗 More About Us:

Learn more more about the Top LinkedIn Ads Agency, Speedwork: https://speedworksocial.com/

Connect with LinkedIn Ads Expert, Anthony Blatner: https://www.linkedin.com/in/anthonyblatner/

For more engaging content, make sure to like, share, and subscribe!

In this conversation, experts Anthony Blatner and Tanner Stolte discuss strategies for optimizing LinkedIn ads, focusing on cost reduction, effective targeting, and the importance of social proof.

They explore how to leverage social proof through testimonials and case studies, the role of video content, and the benefits of thought leadership ads. The discussion also covers new features in LinkedIn advertising, including predictive audiences and attribution tools, providing insights into the future of B2B marketing on the platform.

Chapters

00:00 - Introduction to Supercharging LinkedIn Ads

04:59 - Optimizing Audience Targeting Strategies

11:04 - Leveraging Social Proof in LinkedIn Ads

30:00 - The Importance of Dwell Time in Ads

35:36 - The Role of Social Proof in Marketing

41:26 - Document Ads: An Underutilized Tool

48:12 - Predictive Audiences: Enhancing Targeting Strategies

54:13 - Attribution: Proving the Value of Ads

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In this episode, I join Dave G. on the Exit Five Podcast to go deep on what’s working right now in LinkedIn Ads—both paid and organic.

We cover everything from the overlooked power of creative consistency to making Thought Leader Ads a growth engine, especially for niche B2B audiences. You'll hear how to build brand memory, warm up cold leads, and run full-funnel strategies even with small budgets.

Whether you're trying to grow a newsletter, improve ad ROI, or just stop guessing with your LinkedIn strategy, this episode is packed with actionable insights.

(00:00) - - Intro to Anthony Blatner

(08:31) - - Focusing on LinkedIn and Future Expansion

(11:56) - - Effective Social Media Advertising and Organic Content

(15:20) - - The Overlooked Importance of Creative Content in Advertising

(17:28) - - Targeting Personas with Top-of-Funnel Ads

(23:48) - - Creating Unique and Targeted Content: Pros and Cons

(25:04) - - Lead Generation Strategies for Small Budgets

(29:17) - - Effective Funnel Strategies for Small Budgets

(32:46) - - Using Paid Advertising and Lead Magnets to Grow Your Newsletter

(37:39) - - Building Long-Term Memory with Consistent Branding in Marketing

(40:00) - - The Power of Narrow Focus for Audience Growth

(43:07) - - Content Planning Based on Sales Cycle Length

(44:56) - - Connecting with Anthony Blatner on LinkedIn

👉 If you're serious about B2B growth on LinkedIn, you don’t want to miss this one.

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Learn more more about the LinkedIn Ads Agency, Speedwork: https://speedworksocial.com/

Connect with LinkedIn Ads Expert, Anthony Blatner: https://www.linkedin.com/in/anthonyblatner/

In this episode, I flip the mic and take the guest seat as Mony Chhim interviews me about one of the most powerful developments in B2B advertising right now—LinkedIn Thought Leader Ads.

We break down what makes this new format a game-changer for B2B marketers, how it helps brands build authentic connections, and why it’s driving better engagement at lower costs. I share real examples of how we use thought leader ads across the funnel for our clients at Speedwork Social—from awareness to conversion.

We also dive into other high-performing LinkedIn ad formats like Message Ads and Conversation Ads, the importance of tight CRM integration, and how to get better attribution with LinkedIn’s Conversions API.

If you're looking to improve your LinkedIn Ads performance and stay ahead of the curve, this episode is packed with tactical insight.

0:05 Introduction

1:07 Thought Leader Ads Unveiled

3:17 Full Funnel Strategy Insights

7:25 Importance of Dwell Time

9:00 Webinar Best Practices

11:12 Crafting Effective Posts

17:21 Content Strategy for Funnels

23:28 Exploring Message Ads

27:58 Conversion Tracking Techniques

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Learn more more about the Top LinkedIn Ads Agency, Speedwork: https://speedworksocial.com/

Connect with LinkedIn Ads Expert, Anthony Blatner: https://www.linkedin.com/in/anthonyblatner/

✨ Dive into our latest exploration, where we uncover LinkedIn prospecting strategies and best practices with Darren Whitmer from the messaging department of Speedwork. From insightful techniques of outbound messaging campaigns to actionable creative prospecting strategies, this episode is your go-to source for powering up your LinkedIn outbound marketing success.

📝Special Episode Links:

• Darren Witmer on LinkedIn
• Darren Witmer’s email
• Speedwork Free Consultation Call
• Linkedin Sales Navigator
• Account-Based Marketing on LinkedIn

🔑 Key Takeaways:

• LinkedIn is an ideal platform for prospecting compared to traditional email, with 100% deliverability and higher visibility of the messages being sent.
• LinkedIn messaging can serve as a testing ground for refining offers and finding your ideal audience.
• Ways to integrate LinkedIn ads and messaging for a multi-layered outreach strategy.

🕒 Timestamps:

0:30 - Introduction to Darren Witmer

4:04 - Understanding LinkedIn outbound messaging campaigns

5:55 - Identifying the right audience for LinkedIn prospecting

9:00 - Avoiding common pitfalls in LinkedIn messaging

12:22 - Using Sales Navigator for effective targeting

14:08 - The value of ABM strategies on LinkedIn

16:53 - Why LinkedIn messaging outperforms email for visibility and engagement

18:46 - Creative LinkedIn strategies: Alumni plays and niche market campaigns

24:25 - Combining ads and prospecting for a seamless outreach strategy

27:50 - Ways ads and prospecting work together

30:54 - Empowering sales teams with LinkedIn prospecting tools

34:31 - The grunt work of prospecting

37:48 - Connect and reach out to Darren Witmer

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🔗 More About Us:

🌐 Top LinkedIn Ads Agency, Speedwork: https://speedworksocial.com/

💼 LinkedIn Ads Expert, Anthony Blatner: https://www.linkedin.com/in/anthonyblatner/

For more engaging content, make sure to like, share, and subscribe!

✨ Dive into our latest exploration, where we uncover everything in the world of LinkedIn video ads! From strategic insights and technical tips for effectively leveraging video ads to creative video ad ideas to measurement and optimization, this episode is your go-to source for planning and strategically creating your LinkedIn video ads.

📝Special Episode Links:

• Video Ad on LinkedIn
• Best Practices for Video Ads
• Retargeting for LinkedIn Ads
• LinkedIn’s Dwell Time
• Descript: Video Editor
• Canva
• We are Hiring! Be part of Speedwork

🔑 Key Takeaways:

• Understand the strategic applications of LinkedIn video ads, which are ideal for product demonstrations and tutorials but less effective for driving traffic or leads.
• Learn the importance of technical specifications, like recommended video lengths and the impact of thumbnails and captions on viewer engagement.
• Explore the common video ad pitfalls, functionality, and user experience.

🕒 Timestamps:

1:01 - New Companies Tab in LinkedIn Campaign Manager 

2:46 - Retarget by Conversions API Data

3:35 - Video Prioritization on LinkedIn

5:05 - When Does Video Ad Work Best

7:41 - Common Video Ad Pitfalls

10:29 - Top 3 Uses of Video Ad

14:43 - Technical Components of Video Ad on LinkedIn

15:58 - Pros and Cons of Video Ad on Mobile & Desktop

17:46 - Video Duration and File Size Limits

20:56 - Chargeable Clicks on Video Ad

21:54 - Personalized the Video Ad with a Thumbnail & Captions

24:16 - Functionality of Video Ad: Mobile Viewing Experience & Video Looping

25:56 - Creative Strategy on Video Ad

27:27 - Great Video Ad Ideas

29:20 - Video Editor for Non-Video Editor

30:00 - Measurement Analysis and Optimization

32:43 - Episode Recap

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🔗 More About Us:

🌐 Top LinkedIn Ads Agency, Speedwork: https://speedworksocial.com/

💼 LinkedIn Ads Expert, Anthony Blatner: https://www.linkedin.com/in/anthonyblatner/

For more engaging content, make sure to like, share, and subscribe!

✨ Dive into our latest exploration, where we uncover the small but mighty ad units on LinkedIn, Text and Dynamic Ads. From key component details to best practices and tips, this episode is your go-to source for mastering the cheapest ads on LinkedIn and creating new opportunities to increase your business growth.

📝Special Episode Links:

• LinkedIn Text Ads
• LinkedIn Spotlight Ads
• LinkedIn Followers Ads
• LinkedIn Marketing Lab Certification
• LinkedIn Certified Marketing Insider Experts
• LinkedIn LinkedIn Audience Network (LAN)

🔑 Key Takeaways:

• Learn how to leverage text and dynamic ads to achieve some of the lowest CPMs on LinkedIn.
• Understand how to use text and spotlight ads effectively to increase brand visibility and engagement.
• Discover best practices and tips for optimizing your LinkedIn ad campaigns for maximum impact.

🕒 Timestamps:

0:13 - Overview of Text and Dynamic Ad Formats or “Spotlight Ads”

0:37 - What’s New on the LinkedIn platform

1:38 - LinkedIn Beta Testing LAN-only campaigns

2:51 - Additional thought leader ad metrics

3:14 - Introduction to Text and Dynamic Ads

4:09 - Text ads components

4:41 - Spotlight or Dynamic ads components 

8:34 - 2 subtype of Dynamic ads

10:40 - Pros of Using Text and Dynamic Ads

14:55 - Cons of Using Text and Dynamic Ads

17:48 - Tips and Best Practices for Text and Dynamic Ads

22:12 - Wishes for LinkedIn Ads enhancements

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🔗 More About Us:

🌐 Top LinkedIn Ads Agency, Speedwork: https://speedworksocial.com/

💼 LinkedIn Ads Expert, Anthony Blatner: https://www.linkedin.com/in/anthonyblatner/

For more engaging content, make sure to like, share, and subscribe!

✨ Dive into our latest exploration, where we invited Liz Gentile and Joanne Lee from LinkedIn Ads to uncover the powerful new LinkedIn Revenue Attribution Report. From understanding the challenges in B2B Revenue Attribution and the benefits of RAR to ways of setting up and securing accurately useful reports, this episode is your go-to source for mastering and optimizing LinkedIn's newest measurement tools.

📝Special Episode Links:

• Liz Gentile on LinkedIn
• Joanne Lee on LinkedIn
• LinkedIn Revenue Attribution Report
• CRM data handling and protection in the Revenue Attribution Report

🔑 Key Takeaways:

• Learn how LinkedIn's Revenue Attribution Report helps B2B marketers connect LinkedIn ad engagements to actual revenue, providing deep insights into campaign effectiveness.
• Discover the tool that addresses challenges like long sales cycles and complex B2B buyer journeys by allowing attribution windows of up to 180 days.
• Find out how RAR enables marketers to set clear expectations with stakeholders by providing accurate data on LinkedIn's impact on pipeline and deal sizes.

🕒 Timestamps:

0:26 - Liz & Joanne's roles at LinkedIn

2:16 - The Challenges in B2B Revenue Attribution

5:35 - LinkedIn Revenue Attribution Report (RAR) 

7:59 - Benefits of the RAR for Business and Marketers

9:13 - Detailed overview: How RAR works and its key metrics

14:36 - The simplicity of the RAR dashboard

18:13 - Secure way of setting up the Revenue Attribution Report

22:01 - 2 key things to ensure an accurate and useful report

26:45 - Lookback window on calculating metrics

28:49 - Case Study: Enterprise B2B SaaS Success Story

33:27 - What's next for LinkedIn's Revenue Attribution Report

36:01 - Granular campaign-level reporting for better insights to enable optimization

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🔗 More About Us:

🌐 Top LinkedIn Ads Agency, Speedwork: https://speedworksocial.com/

💼 LinkedIn Ads Expert, Anthony Blatner: https://www.linkedin.com/in/anthonyblatner/

For more engaging content, make sure to like, share, and subscribe!

✨ Dive into our latest exploration, where we uncover the ins and outs of LinkedIn-sponsored messaging ads and conversation ads. From insightful details on optimizing B2B ads for conversions to LinkedIn Ads best practices and practical tips for crafting engaging messages, this episode is your go-to source for mastering this targeted ad format and driving conversions effectively.

📝Special Episode Links:

• Sponsored Messaging Ad
• Anthony Blatner on Linkedin: The new Average Dwell Time metric is out

🔑 Key Takeaways:

• LinkedIn's new "dwell time" metric helps track how long users engage with ads, offering deeper insights into ad performance.
• LinkedIn campaigns will soon optimize for qualified leads rather than all leads.
• Sponsored messaging ads provide a highly targeted ad format, perfect for personalized invites and high-value offers.
• Effective use of sponsored messaging ads can drive conversions but also can be costly if not used correctly.

🕒 Timestamps:

0:10 - Introduction to Messaging Ads

0:45 - LinkedIn's new metric "Dwell time"

2:52 - Optimizing for qualified leads

4:53 - Overview of Sponsored Messaging and Conversation Ads 

6:13 - Difference between Sponsored Messaging ad and other ad format

7:51 - Objectives and how Sponsored Messaging Ads works

9:42 - Components of Sponsored Messaging Ads

14:15 - Key features of using message ads

17:14 - Frequency caps for Messaging Ads

18:49 - Writing an effective Message Ad 

22:20 - Best practices in running a Message Ad 

24:52 - Real-life examples of Sponsored Messaging Ads Usage

27:34 - Sponsored Messaging Ads recap

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🔗 More About Us:

🌐 Top LinkedIn Ads Agency, Speedwork: https://speedworksocial.com/

💼 LinkedIn Ads Expert, Anthony Blatner: https://www.linkedin.com/in/anthonyblatner/

For more engaging content, make sure to like, share, and subscribe!

✨ Dive into our latest exploration, where we uncover how to best use Account-Based Marketing (ABM) strategies on LinkedIn Ads. From insightful details of these marketing features to maximizing its potential ROI, this episode is your go-to source for reaching the right accounts at the right time with ABM in your LinkedIn campaigns.

📝Special Episode Links:

• Apollo
• Snov.io
• 6 Sense
• HubSpot
• Episode Suggestion: Goodbye Lookalikes, Hello Predictive Audiences powered by AI
• Episode Suggestion: Triple Threat Document Ads

🔑 Key Takeaways:

• ABM (Account-Based Marketing) focuses marketing efforts on a specific list of target accounts.
• The new LinkedIn marketing features include predictive audiences and AI-generated campaigns.
• Best practices for ABM involve personalized marketing efforts tailored to target accounts.

🕒 Timestamps:

0:40 - B2B marketing current events and LinkedIn news

2:22 - The sunset of lookalikes and rise of predictive audiences

4:57 - Sales audiences for campaign manager & document ads

6:22 - Understanding  and defining Account Based Marketing (ABM)

9:57 - Ways to use ABM list: Setting a target accounts list

10:48 - Ways to use ABM list: Funnel stages list

12:37 - Ways to use ABM list: Exclusion lists

15:57 - Reporting and Tracking Progress on ABM campaigns

18:03 - Case Studies and Practical Implementation

20:12 - Platforms for Building ABM Lists

23:47 - Pitfalls to Avoid in ABM Marketing

25: 41- Recap and Upcoming Episodes

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🔗 More About Us:

🌐 Top LinkedIn Ads Agency, Speedwork: https://speedworksocial.com/

💼 LinkedIn Ads Expert, Anthony Blatner: https://www.linkedin.com/in/anthonyblatner/

For more engaging content, make sure to like, share, and subscribe!