LinkedIn Ads Radio

✨ Dive into our latest exploration, where we inviteJohanna and Jae from the LinkedIn to uncover the intricacies and developments in LinkedIn ad's new measurement products. From the evolution of privacy measures and the importance of data foundations to innovative tools like the Conversions API and Website Actions, this episode is your go-to source for measuring what matters in the B2B market and mastering LinkedIn's advertising platform.

📝Special Episode Links:

1. LinkedIn Marketing Solutions
2. LinkedIn Conversions API (Cappy) Information
3. Website Actions Feature
4. Revenue Attribution Report Overview
5. Company Engagement Report Insights
6. Advanced Insights with Habu Clean Room Beta
7. Predictive Audiences Program
8. Johanna Kimura on LinkedIn
9. Jae Oh on LinkedIn

🔑 Key Takeaways:

1. The shift towards privacy-centric advertising requires a strong data foundation and the use of first-party data.
2. LinkedIn's Conversions API and Website Actions offer powerful ways to track and measure campaign performance.
3. Revenue Attribution and Company Engagement Reports provide deep insights into how advertising efforts translate into business outcomes.
4. The importance of aligning marketing measurement with business goals is focusing on metrics like average days to close.
5. Embracing AI and new technologies can unlock more efficient and effective advertising strategies.

🕒 Timestamps:

0:25 - Johanna and Jae's background in LinkedIn marketing

1:19 - Recent developments in LinkedIn's ad platform

3:28 - The Pros and Cons of third party tools on LinkedIn

6:45 - The impact of privacy changes on digital marketing

9:24 - Challenges faced by B2B marketers in measurement

14:16 - LinkedIn's approach to measurement and the importance of data

16:31 - Overview of LinkedIn's measurement products and their benefits

23:04 - Customer success stories and practical applications of LinkedIn's tools

24:33 - Making use of the revenue attribution report to make connections.

26:09 - Tactical tips and the Measurement Maturity Index for implementing LinkedIn's measurement tools

31:04 - Future insights on privacy and B2B measurement on LinkedIn

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🔗 Learn More:

🌐 Top LinkedIn Ads Agency in the US, Speedwork: https://speedworksocial.com/

💼 LinkedIn Ads Certified Expert, Anthony Blatner: https://www.linkedin.com/in/anthonyblatner/

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✨ Dive into our latest exploration, where we uncover the secrets to finding riches in the niches on LinkedIn! This episode is your go-to source to learn how to identify lucrative niches and tailor your strategies to maximize campaign engagement and optimize ROI results.

🔑 Key Takeaways:

1. Tailoring advertising efforts to specific market segments improves engagement and ROI
2. Segment audiences based on personas, including executives, decision-makers, and end-users, to personalize messaging and maximize relevance.
3. Implement niched retargeting strategies based on audience engagement with specific campaigns.
4. Create segmented email sequences tailored to different audience preferences.

🕒 Timestamps:

0:00 - Introduction to LinkedIn Ads Radio and Niching

2:51 - Understanding B2B marketing forces on LinkedIn

4:10 - Business strategy and niching

4:52 - Approaching campaigns with niching and targeting

8:14 - Utilizing Chat GPT for deeper audience analysis

9:33 - Creating segmented email sequences

10:18 - Implementing niched and targeting strategies effectively

11:42 - Episode summary, final tips and recommendation

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🔗 Learn More:

🌐 Top LinkedIn Ads Agency in the US, Speedwork: https://speedworksocial.com/

💼 LinkedIn Ads Certified Expert, Anthony Blatner: https://www.linkedin.com/in/anthonyblatner/

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Are you ready to turn your PDF files into an engaging LinkedIn lead magnet? If you want to optimize your guides and document reports to attract your audience, tune in! Let’s explore how you can captivate and spark meaningful interactions using the triple threat document ads!

In this episode, you’ll learn the latest LinkedIn advertising features that users and advertisers can benefit from. We’ll provide a detailed analysis covering its benefits, design considerations, engagement tactics, and integration with lead generation efforts. Discover everything you need to know about leveraging document ads effectively and using this powerful ad format.

Document Ads Specs: https://business.linkedin.com/marketing-solutions/success/ads-guide/document-ads

Enjoy this episode? Let us know! Leave a rating and review on Apple Podcast and Spotify.

Timestamps Audio:

00:53 - LinkedIn AI integrations

02:45 - How to win B2B quarterly report insights

06:04 - LinkedIn Ads account audit

07:06 - New post format and Ad format benefits

10:31 - Advantages of Documents Ads over Carousel Ads

16:55 - Optimization benefits and use cases of document ad

21:05 - Document ads limitations

22:49 - The best ideal format for document ad

28:12 - Triple threat ad format

29:18 - Best practices and tips

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🔗 Learn More:

🌐 Top LinkedIn Ads Agency in the US, Speedwork: https://speedworksocial.com/

💼 LinkedIn Ads Certified Expert, Anthony Blatner: https://www.linkedin.com/in/anthonyblatner/

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Holiday break is over and 2024 officially starts. Are you ready for LinkedIn as your most powerful tool as a B2B marketer? Equip yourself with the knowledge and strategies needed to navigate the exciting changes that lie ahead in LinkedIn marketing.

In this episode, you'll hear the most anticipated LinkedIn predictions for the year 2024. We'll bring you a comprehensive short-term and long-term look at what lies ahead in the ever-evolving landscape of this professional networking platform. We'll also share what's up and coming in the podcast's future, so stay tuned!

Enjoy this episode? Let us know! Leave a rating and review on Apple Podcast and Spotify.

Useful Resources:

Top Personal Takeaways of 2023

Episode Suggestion:

Thought Leaders Ads with Taina Palombo-Price from LinkedIn

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Timestamps Audio:

01:47 - LinkedIn Ads Radio 2023 recap and what's coming in 2024

03:53 - Continuous growth of the organic social platform

04:56 - Automated comments "banhammer" and algorithm's favorite type of engagement

07:21 - AI-generated content and automated machine attribution performance

10:18 - LinkedIn Revenue Attribution Report supports more CRMs in the future

11:06 - Business level integration in LinkedIn Business manager

12:18 - Economic challenges and opportunities

14:19 - LinkedIn group and X (previously known as Twitter) comeback

16:06 - Video as a more powerful medium

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🔗 Learn More:

🌐 Top LinkedIn Ads Agency in the US, Speedwork: https://speedworksocial.com/

💼 LinkedIn Ads Certified Expert, Anthony Blatner: https://www.linkedin.com/in/anthonyblatner/

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The first quarter of the year is undeniably a unique window for opportunity. It's a fresh new start; businesses are gearing up for ambitious goals, and marketers are seeking new opportunities to start the year strong.

In this episode, you'll learn how to prepare and get your LinkedIn marketing ready for a big Q1. We'll walk you through what you need to know, what to expect, what works best for the quarter, and why Q1 is the golden time for your LinkedIn Ads strategy! So, if you want to level up your marketing game, tune in!

And remember, Q1 is not just the beginning of the year; it's the beginning of your new chapter for marketing success.

Enjoy this episode? Let us know! Leave a rating and review on Apple Podcast and Spotify.

Useful Resources:

Q4 LinkedIn Ads Optimization to Finish the Year Strong

Timestamps Audio:

00:39 - What to Expect in LinkedIn Ads in Q1: Campaigns and Competition

02:23 - Planning for the perfect strategy

03:33 - Check, audit, turn off the Q4 ads, use opportunity messaging for the new year

04:21 - Use opportunity messaging for the new year

05:38 - Manage your LinkedIn Ad bidding and budgeting

08:09 - LinkedIn Ads Q1 planning recap

Found this episode helpful?

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→ Apple Podcasts HERE

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🔗 Learn More:

🌐 Top LinkedIn Ads Agency in the US, Speedwork: https://speedworksocial.com/

💼 LinkedIn Ads Certified Expert, Anthony Blatner: https://www.linkedin.com/in/anthonyblatner/

For more engaging content, make sure to like, share, and subscribe!

Tune in to our latest episode of LinkedIn Ads Radio where we unlock the secrets of LinkedIn's newest ad format: Thought Leader Ads!

Join us and our guest, Taina Palombo-Price from LinkedIn, as we dive into how these ads are transforming the B2B marketing landscape.

Learn about their unique ability to boost individual profiles, hear about the many ways that companies are using them successfully, and discover their remarkable performance results.

Plus, get a sneak peek into the future of these ads and practical advice on leveraging them for your brand. Don't miss out on this exciting episode that can amp up your LinkedIn presence!

Enjoy this episode? Let us know! Leave a rating and review on Apple Podcast and Spotify.

Useful Resources:

LinkedIn Thought Leaders Ads

LinkedIn Thought Leaders Ads Best Practices

Guide to Thought Leadership on LinkedIn

Connect with Taina Palombo-Price

LinkedIn: https://www.linkedin.com/in/tainapalomboprice/

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Timestamps Audio:

00:44 - Taina's career background and what brought her to LinkedIn

03:28 - Understand the Thought Leader ads function

06:45 - Identify content worthy promotions

09:52 - Deeply approachable format

11:25 - Things you Can and Can't Do on Thought Leader ads

12:53 - Example of use cases on Thought Leader ads

14:40 - Combining organic and paid campaigns

16:12 - Types of results people can get on Thought Leader ads

18:03 - What to expect on the Thought Leader Ads future

Found this episode helpful?

Take 15 seconds to leave a review on Apple Podcasts or Spotify and share one thing you learned.

→ Apple Podcasts HERE

→ Spotify HERE

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🔗 Learn More:

🌐 Top LinkedIn Ads Agency in the US, Speedwork: https://speedworksocial.com/

💼 LinkedIn Ads Certified Expert, Anthony Blatner: https://www.linkedin.com/in/anthonyblatner/

For more engaging content, make sure to like, share, and subscribe!

Do you want to power up your LinkedIn ads game and stay ahead in the ever-evolving digital marketing landscape? Tune in as we unravel the new features that LinkedIn has introduced to make your advertising efforts smarter, more targeted, and undeniably impactful!

In this episode, you’ll learn what’s new to the LinkedIn Ads platform and how to use these latest features effectively and laser-focus your marketing efforts. We’ll explore strategies to ensure your ads reach exactly the audience you want and drive visible results! Don’t miss out on this episode and elevate your LinkedIn ads game!

Enjoy this episode? Let us know! Leave a rating and review on Apple Podcast and Spotify.

Timestamps Audio:

00:59 - The time when Microsoft acquired LinkedIn

02:22 - Upgrade on the Document Ads on LinkedIn Ads platform

05:12 - New options on the document ads

06:22 - Thought leader ads to boost posts for individuals

07:46 - From Website demographic features to website retargeting audience

09:22 - Message ad format and conversation ad format

11:43 - LinkedIn forms to validate work email address

12:32 - Revenue Attribution report to associate LinkedIn impact and Campaign level breakdown

15:13 - Predictive audiences that operate to lookalikes

Found this episode helpful?

Take 15 seconds to leave a review on Apple Podcasts or Spotify and share one thing you learned.

→ Apple Podcasts HERE

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~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

🔗 Learn More:

🌐 Top LinkedIn Ads Agency in the US, Speedwork: https://speedworksocial.com/

💼 LinkedIn Ads Certified Expert, Anthony Blatner: https://www.linkedin.com/in/anthonyblatner/

For more engaging content, make sure to like, share, and subscribe!

Are you ready to finish the year strong with LinkedIn advertising? You may be someone who is looking for ways to optimize your ads and find success during the holiday season; then this episode is for you!

Discover how to make the most out of this dynamic platform to achieve your year-end goals and maximize your ad campaign impact. You’ll learn the best strategies and tips to propel your LinkedIn ads efforts and help you ensure a successful Q4.

Enjoy this episode? Let us know! Leave a rating and review on Apple Podcast and Spotify.

Timestamps Audio:

00:57 - End of the year traffic decrease and cost increase

03:48 - Black Friday concept for B2B business

05:22 - Shift offers more top-of-funnel brand awareness

07:15 - Refrain from launching brand-new campaigns

08:57 - Front-load budgets during the holiday

09:30 - Using the LinkedIn audience network

Found this episode helpful?

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→ Apple Podcasts HERE

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🔗 Learn More:

🌐 LinkedIn Ads Agency for B2B SaaS, Speedwork: https://speedworksocial.com/

💼 LinkedIn Ads Expert, Anthony Blatner: https://www.linkedin.com/in/anthonyblatner/

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Scaling is one of the most exciting topics to talk about because this means that the marketing foundations you implement are working, and now you are ready to propel your LinkedIn ad campaigns to create more profit and growth.

In this final episode of the LinkedIn Ads Masterclass, we’ll reveal the next-level advertising strategies and tactics for scaling your LinkedIn Ads campaigns and the optimization you want to make as your campaign is scaling. We’ll also talk about what’s coming up next to the LinkedIn Ads Radio, so stay tuned!

Enjoy this episode? Let us know! Leave a rating and review on Apple Podcast and Spotify.

Timestamps Audio:

01:26 - Signs That You Are Ready to Scale Your LinkedIn Advertising Campaign

02:53 - When is Not the Good Time to Scale

04:42 - Different Ways to Scale: Vertical Scaling, Horizontal Scaling, & Ad Format Expansion

07:14 - Golden Campaign Scaling Method for Enterprise-Level Accounts

08:46 - Scaling Optimization for Campaigns

13:23 - Masterclass Recap and What’s Next

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🔗 Learn More:

🌐 LinkedIn Ads Agency for B2B SaaS, Speedwork: https://speedworksocial.com/

💼 LinkedIn Ads Expert, Anthony Blatner: https://www.linkedin.com/in/anthonyblatner/

For more engaging content, make sure to like, share, and subscribe!

Do you want to see if your LinkedIn Ad campaign is working or not? Look at the data and understand the numbers.

Easier said than done, right? It's true looking and figuring out the numbers can be difficult and confusing, but if you understand your campaign well, it will help you make better decisions for your next campaign's success.

In this episode, you'll learn how to harness the power of data by optimizing your campaign's analytics and performance tracking, focusing on data that matters, and getting insights into the campaign's effectiveness. Discover the advanced tracking techniques, key metrics, and tools that will take your campaign to the next level of results!

Enjoy this episode? Let us know! Leave a rating and review on Apple Podcast and Spotify.

Useful Resources:

HubSpot

Google's Looker Studio

Timestamps Audio:

00:58 - Analytics and Performance Tracking Using Reporting Tools

03:45 - LinkedIn Performance Data: Date Range and Sample Set Size

05:26 - New Revenue Attribution Report (RAR)

06:34 - Maximum Delivery and Manual Bidding

10:12 - Cost Cap Bidding & CTR for Sponsored Content Ads

13:00 - Analyzing the Campaign's Demographic Performance Stats

14:41 - Monitor CTRs, Ad Spend Distribution, Frequency

16:53 - LinkedIn Quality Score

Found this episode helpful?

Take 15 seconds to leave a review on Apple Podcasts or Spotify and share one thing you learned.

→ Apple Podcasts HERE

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~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

🔗 Learn More:

🌐 LinkedIn Ads Agency for B2B SaaS, Speedwork: https://speedworksocial.com/

💼 LinkedIn Ads Expert, Anthony Blatner: https://www.linkedin.com/in/anthonyblatner/

For more engaging content, make sure to like, share, and subscribe!