LinkedIn Ads Radio

LinkedIn's Ad tools go far beyond the basics, providing a goldmine of opportunities for businesses and marketers like you seeking to elevate their marketing efforts.

In this episode, we'll explore the advanced techniques LinkedIn tools and features offer to help you maximize your reach, engagement, and conversion on the world's leading professional networking platform. Get ready to elevate your LinkedIn ad campaign and unlock new opportunities for your business success.

Enjoy this episode? Let us know! Leave a rating and review on Apple Podcast and Spotify.

LinkedIn Ads event conversion tracking – with Google Tag Manager: https://speedworksocial.com/linkedin-ads-event-conversions/

Episode Suggestions:

[Masterclass] 3 - Getting Started - Creating Your First LinkedIn Ad Campaign

[Masterclass] 4 - Targeting: How to Reach Your Ideal Audience on LinkedIn

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Timestamps Audio:

01:33 - Initial LinkedIn Ad start to finish masterclass season

02:40 - Advance LinkedIn Ad tools: Planning your audience

04:16 - Syncing the audience to coordinate your efforts with your sales teams

05:06 - Different types of audience retargeting to build

08:23 - Advertise campaign feature: Bulk action & Demographic reporting

10:05 - The testing feature of LinkedIn Ad: AB Testing & Brand Lift Testing

13:55 - LinkedIn built-in analysis features: Insight tags, website demographics, & conversion tracking

16:00 - Tools that track and analyze the trigger click of audience action

Found this episode helpful?

Take 15 seconds to leave a review on Apple Podcasts or Spotify and share one thing you learned.

→ Apple Podcasts HERE

→ Spotify HERE

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🔗 Learn More:

🌐 LinkedIn Ads Agency for B2B SaaS, Speedwork: https://speedworksocial.com/

💼 LinkedIn Ads Expert, Anthony Blatner: https://www.linkedin.com/in/anthonyblatner/

For more engaging content, make sure to like, share, and subscribe!

In the world of advertising, the right words and visuals can make all the difference. A copy that resonates and a visually appealing design not only demands attention but also delivers results.

In this episode, we'll discuss strategies and best practices in crafting your campaign materials that can elevate your LinkedIn and captivate your target audience.

Enjoy this episode? Let us know! Leave a rating and review on Apple Podcast and Spotify.

Mentioned Resources:

Breakthrough Advertising by Eugene M. Schwartz

Confessions of an Advertising Man by David Ogilvy

Ogilvy on Advertising by David Ogilvy

The Adweek Copywriting Handbook by Joseph Sugarman

Non-Designer's Design Book by Robin Williams

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Timestamps Audio:

01:18 - Strong copywriting is the foundation of marketing

03:00 - Different categories of creative strategy

04:41 - Key elements of high-performing LinkedIn Ad

05:47 - Pros start with the copy: Headline and Body Copy

07:53 - Design principles for eye-catching LinkedIn ads

10:43 - Video Ads for brand awareness

12:17 - 5 common mistakes to avoid in your LinkedIn ad creative

14:59 - Creative research on the company page on LinkedIn

15:44 - AI prompts for generating creative work ideas

Found this episode helpful?

Take 15 seconds to leave a review on Apple Podcasts or Spotify and share one thing you learned.

→ Apple Podcasts HERE

→ Spotify HERE

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

🔗 Learn More:

🌐 LinkedIn Ads Agency for B2B SaaS, Speedwork: https://speedworksocial.com/

💼 LinkedIn Ads Expert, Anthony Blatner: https://www.linkedin.com/in/anthonyblatner/

For more engaging content, make sure to like, share, and subscribe!

Linkedin offers a treasure trove of potential clients, partners, and industry influencers, but finding and engaging with your ideal audience can be a challenge. If you are looking for ways to reach your ideal audience but are not sure how to target them on LinkedIn, tune in!

In this episode, we’ll discuss the LinkedIn targeting strategy and how to best use them in your campaign and reach your ideal audiences fast. From creating a target persona to doing AB testing, this episode is packed with detailed information to help you reach and earn more while spending less.

Enjoy this episode? Let us know! Leave a rating and review on Apple Podcast and Spotify.

Mentioned Resources:

Demandbase: https://www.demandbase.com/

6sense: https://6sense.com/

Linkedin Industries V2: https://docs.google.com/spreadsheets/d/1BFIw7yNdAnEQZgkwEEmZnowT7AeYV_fcuiwAjfF1Y0Q/edit#gid=766589658

Timestamps Audio:

00:47 - The importance of targeting in advertising

01:59 - Creating a target persona in LinkedIn Ads

03:33 - Location targeting options

04:40 - Job specifics targeting options: Job Title, Job Function, & Job Seniority

10:13 - Skills and Experience targeting options

11:28 - Company specifics targeting options: Company category, Connection, and Followers, Industry, Size, and Revenue

17:16 - Demographic targeting options

19:15 - Interest and traits targeting

22:47 - Custom Audiences section

24:36 - Retargeting based on previous interactions

25:47 - Website targeting: Visitors and new website actions

26:52 - Third-party audiences to build lists

28:15 - AB testing to plan out the campaign

Found this episode helpful?

Take 15 seconds to leave a review on Apple Podcasts or Spotify and share one thing you learned.

→ Apple Podcasts HERE

→ Spotify HERE

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

🔗 Learn More:

🌐 LinkedIn Ads Agency for B2B SaaS, Speedwork: https://speedworksocial.com/

💼 LinkedIn Ads Expert, Anthony Blatner: https://www.linkedin.com/in/anthonyblatner/

For more engaging content, make sure to like, share, and subscribe!

Are you ready to level up your LinkedIn marketing game?

Now that you know the right strategy and have a ready-to-go company page and profile (if not, listen to the previous episodes). It's time to create your first LinkedIn Ad Campaign to reach your target audience and connect your brand on the world's largest professional online platform.

In this episode, I'll share a detailed step-by-step guide to creating your first LinkedIn Ad Campaign, equipping you with the right tools and knowledge to build effective ads that captivate, convert, and drive real business results.

Enjoy this episode? Let us know! Leave a rating and review on Apple Podcast and Spotify.

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Timestamps Audio:

01:05 - Create Ad Account and LinkedIn Campaign Manager

02:51 - What To Do Inside the Campaign Creation Screen

03:47 - Brand Awareness Campaign Objective

05:40 - 3 Objectives in Consideration Campaign Stage

10:50 - Conversation Campaign Objective

13:39 - The Conversion Optimization on LinkedIn's End

15:00 - Audience Targeting Section

16;50 - Ads Format to Use

21:46 - LinkedIn Audience Network

23:08 - Campaign Budget and Schedule

24:20 - Optimization Goals and Bidding Strategy

27:17 - Conversion Tracking Section

Found this episode helpful?

Take 15 seconds to leave a review on Apple Podcasts or Spotify and share one thing you learned.

→ Apple Podcasts HERE

→ Spotify HERE

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

🔗 Learn More:

🌐 LinkedIn Ads Agency for B2B SaaS, Speedwork: https://speedworksocial.com/

💼 LinkedIn Ads Expert, Anthony Blatner: https://www.linkedin.com/in/anthonyblatner/

For more engaging content, make sure to like, share, and subscribe!

Do you want to make the most out of your money and effort with your LinkedIn Ads campaign? One of the ways to achieve that is by optimizing your company page and profile to boost and maximize your traffic.

In this masterclass episode, I’ll share insider tips and best practices in setting up your company page and profile to help you create a magnetic presence that attracts the right connections, establishes your authority, and unlocks opportunities for business growth and success.

Enjoy this episode? Let us know! Leave a rating and review on Apple Podcast and Spotify.

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Timestamps Audio:

01:05 - 5 Real Recommendations for Your Company to Stand Out

03:27 - Why Your LinkedIn Profile Important for Ads Campaign

03:54 - Top 3 Tips for Getting Your Profile Success Ready

05:17 - How to Use Your Company Page and Profile on the LinkedIn Paid Ads

07:47 - Takeaways Recap

Found this episode helpful?

Take 15 seconds to leave a review on Apple Podcasts or Spotify and share one thing you learned.

→ Apple Podcasts HERE

→ Spotify HERE

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

🔗 Learn More:

🌐 LinkedIn Ads Agency for B2B SaaS, Speedwork: https://speedworksocial.com/

💼 LinkedIn Ads Expert, Anthony Blatner: https://www.linkedin.com/in/anthonyblatner/

For more engaging content, make sure to like, share, and subscribe!

Are you looking for ways to market and get quality leads for your B2B business? Whether you're a small business owner or a marketer who wants to leverage the power of the LinkedIn Ads campaign, this episode is for you!

Join me as I walk you through the step-by-step process of maximizing your B2B marketing potential with LinkedIn Ads and a well-crafted marketing funnel. From building the foundation to successfully launching your campaign, this episode is packed with useful information ready for your action.

Enjoy this episode? Let us know! Leave a rating and review on Apple Podcast and Spotify.

Ways to Connect:

LinkedIn: https://www.linkedin.com/in/anthonyblatner/

Website: https://speedworksocial.com/

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Timestamps Audio:

00:51 - The Foundation of Launching Your First Campaign

03:13 - Clear Illustration of the Power of LinkedIn Ads

05:49 - 3 Things to Know if You're a Good Fit and Not a Good Fit for LinkedIn Ads

08:12 - How LinkedIn is Different from Other Social Media Platforms

09:49 - Demographics of Professionals on LinkedIn

11:59 - LinkedIn Targeting Options

14:11 - Type of Ads on LinkedIn

15:46 - The LinkedIn B2B Marketing Ads Strategy

Found this episode helpful?

Take 15 seconds to leave a review on Apple Podcasts or Spotify and share one thing you learned.

→ Apple Podcasts HERE

→ Spotify HERE

Learn LinkedIn Ads strategies and best practices battle-tested from over $100M in online advertising across 300+ companies.

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