Break the Business

This week, Ryan sits down with Rutger Rosenborg, the Digital Strategy Lead for Chartmetric, a platform that offers data analytics services for music industry stakeholders. Ryan and Rutger talk about data insights that should guide artists in using social media platforms like TikTok and Instagram effectively. Rutger also talks about what data points artists should be looking at to measure their career success and how artists can use data for effective goal setting. Be sure to check out Chartmetric’s “How Music Charts” podcast (hosted by Rutger and former BTB guest Jason Joven) on all major podcast platforms and find out more about our guest’s work by visiting www.chartmetric.com.Rate/review/subscribe to the Break the Business Podcast on iTunes, SoundCloud, Stitcher, and Google Play. Follow Ryan @ryankairand the Break the Business Podcast @thebtbpodcast. Like Break the Business on Facebook and tell a friend about the show. Visit www.ryankairalla.com to find out more about Ryan's entertainment, education, and business projects.

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This week, Ryan sits down with Ace of Cups vocalist/bassist Denise Kaufman. Originally founded in 1967 and sharing the stage with legends like Jimi Hendrix, Janis Joplin, the Grateful Dead, and Jefferson Airplane, Ace of Cups’ story is one of the power of friendship and perseverance. Ryan and Denise talk about her five decades in the music business and how today’s music industry provides more opportunities than ever for musicians to create art without the hindrances of big business and traditional music industry gatekeepers. Denise shares some great advice and plenty of inspiration along the way. You can find out more about our guest’s work and check out her band’s latest album “Sing Your Dreams” (produced by acclaimed producer Dan Shea) by visiting www.aceofcups.com.Rate/review/subscribe to the Break the Business Podcast on iTunes, SoundCloud, Stitcher, and Google Play. Follow Ryan @ryankair and the Break the Business Podcast @thebtbpodcast. Like Break the Business on Facebook and tell a friend about the show. Visit www.ryankairalla.com to find out more about Ryan's entertainment, education, and business project.

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This week, Ryan sits down with Jesse Clasen and Jacob Michael of indie electropop duo Foreign Air. Ryan talks to Jesse and Jacob about how they were able to collaborate on making their debut album despite being on separate coasts using a wide range of remote collaboration platforms. Jesse and Jacob also share advice on getting lucrativesync placements and how to make the most of those placements once you get them. Foreign Air’s debut album “Good Morning Stranger” is available now and you can find out more about their music by visitingwww.foreignair.net.Rate/review/subscribe to the Break the Business Podcast on iTunes, SoundCloud, Stitcher, and GooglePlay. Follow Ryan @ryankairand the Break the Business Podcast @thebtbpodcast. Like Break the Business on Facebook and tell a friend about the show. Visitwww.ryankairalla.com to find out more about Ryan's entertainment, education, and business projects.

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This week, Ryan sits down with Rich Nardo, Vice Presidency of the full-service marketing firm NGAGENCY. Rich talks to Ryan about NGAGENCY and Rich’s favorite music marketing projects that hehas worked on. Rich also talks about the emerging phenomenon of “microinfluencers” and how musicians can partner with these talented and engaging professionals to create interesting content and reach new audiences. You can find out more about our guest’s work by visitingwww.ngage.com, and be sure to check out Rich’s article in TuneCore Blog, “How Artists Can Partner with Influencers”, by visiting https://www.tunecore.com/blog/2020/08/how-artists-can-partner-with-influencers.html.Rate/review/subscribe to theBreak the Business Podcast on iTunes, SoundCloud, Stitcher, and GooglePlay. Follow Ryan @ryankair and the Break the Business Podcast @thebtbpodcast. Like Break the Business on Facebook and tell a friend about the show. Visit www.ryankairalla.com to find out more about Ryan's entertainment, education, and business projects.

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This week, Ryan sits down with music marketing and branding expert Sydney Oberholtzer. After a successful career in advertising working with companies like Rolling Stone, Firefly Music Festival, and Lollapalooza, Sydney is now dedicating her career to empowering music professionals as the host of the Set Up Podcast. Ryan talks to Sydney about the great advice she has received from the music industry experts that she has had on her show. Season 2 of The Set Up Podcast will feature women entrepreneurs in music and you can find out more about her show by visiting www.thesetupseries.comRate/review/subscribe to the Break the Business Podcast on iTunes, SoundCloud, Stitcher, and Google Play. Follow Ryan @ryankair and the Break the Business Podcast @thebtbpodcast. Like Break the Business on Facebook and tell a friend about the show. Visit www.ryankairalla.com to find out more about Ryan's entertainment, education, and business projects.

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This week, Ryan sits down with Shut Down Media CEO Ty Frankel. Ty started his music marketing company at the age of 19, building it from the ground up and working with top-tier brands such as Mercedes-Benz, Red Bull, and the NFL. Ty talks to Ryan about how indie artists can get more music placements and also shares some excellent advice on how to send more effective cold e-mails to lead to more conversations and better networking relationships. Artists interested in sending their material to Shut Down Media can e-mail [email protected] and you can follow Ty on Twitter @TheTyFrankel.Rate/review/subscribe to the Break the Business Podcast on iTunes, SoundCloud, Stitcher, and Google Play. Follow Ryan @ryankair and the Break the Business Podcast @thebtbpodcast. Like Break the Business on Facebook and tell a friend about the show. Visit www.ryankairalla.com to find out more about Ryan's entertainment, education, and business projects.

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This week, Ryan sits down with acclaimed music industry executive Loren Israel. Over the course of his distinguished career in A&R and music production, Loren has help break bands such as Plain White T’s, Neon Trees, Jimmy Eat World, and Less Than Jake. Ryan talks to Loren about how he got started in the industry and how the music biz has changed in the last twenty years. Loren offers some great advice to our listeners on the importance of musicians having discipline and a “prolific” approach to content creation. You can find out more about our guest’s work and his consulting services by visiting www.lorenisrael.comRate/review/subscribe to the Break the Business Podcast on iTunes, SoundCloud, Stitcher, and Google Play. Follow Ryan @ryankair and the Break the Business Podcast @thebtbpodcast. Like Break the Business on Facebook and tell a friend about the show. Visit www.ryankairalla.com to find out more about Ryan's entertainment, education, and business projects.

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This week, Ryan talks to one of his favorite guests, music lawyer Erin M. Jacobson. Named one of this year’s top music lawyers by Billboard, Erin writes frequently on important legal subjects for indie artists. Ryan talks to Erin this week about a recent article she wrote in Hypebot about how artists should protect their music. Erin talks about the importance of copyright registration, why artists should be wary of certain music “registration services,” and the role that copyright registration plays for artists for create a significant amount of music every year. You can find out more about our guest’s work by visiting www.themusicindustrylawyer.com and you can find our guest’s recent Hypebot article by clicking here: https://www.hypebot.com/hypebot/2020/09/is-your-music-legally-protected.htmlRate/review/subscribe to the Break the Business Podcast on iTunes, SoundCloud, Stitcher, and Google Play. Follow Ryan @ryankair and the Break the Business Podcast @thebtbpodcast. Like Break the Business on Facebook and tell a friend about the show. Visit www.ryankairalla.com to find out more about Ryan's entertainment, education, and business projects.

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This week, Ryan sits down with Jesse Cannon. Jesse is an acclaimed producer, mastering engineer, author, and the creator of the Musformation YouTube channel, which is an educational resource for musicians and creative entrepreneurs. Jesse talks to Ryan about his recent YouTube video “The 4 MusicBusiness Con Artists You Will Meet in 2020,” and discuss the types the music industry “professionals” that artists should avoid (such as the useless masterclass hawkers and the Spotify playlist grifters). Jesse is also a successful podcast host and producer, and gives some great advice for why artists should get into podcasting. You can find out more about our guest’s work by visiting www.jessecannon.com andyoutube.com/musformation.Rate/review/subscribe to the Break the Business Podcast on iTunes, SoundCloud, Stitcher, and Google Play. Follow Ryan @ryankair and the Break the Business Podcast @thebtbpodcast. Like Break the Business on Facebook and tell a friend about the show. Visit www.ryankairalla.com to find out more about Ryan's entertainment, education, and business projects.

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This week, Ryan sits down with Karen Allen, an acclaimed businessdevelopment consultant, live streaming expert, and the author of Twitch for Musicians. Twitch for Musicians is an e-book and online course that teaches musicians how to produce a Twitch channel, grow a fan base, and earn revenue on the Twitch live streaming platform. On this week’s show, Karen shares some great advice on how musicians can get into live streaming, which live streaming service to choose, and how musicians can grow their fanbases and make money on live streaming platforms. You can find out more about our guest’s work by visitingwww.twitchformusicians.com.Rate/review/subscribe to the Break the Business Podcast on iTunes, SoundCloud, Stitcher, and Google Play. Follow Ryan @ryankair and Break the Business Podcast @thebtbpodcast. Like Break the Business on Facebook and tell a friend about the show. Visit ryankairalla.com to find out more about Ryan's entertainment, education, and business projects.

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