On Anosmia (the loss of the sense of smell) Awareness Day, the Breakfast crew talk about scent marketing, a technique that utilises specific fragrances to influence customer behaviour and enhance the overall customer experience!

 

Presented by Emaad Akhtar, Ryan Huang & Audrey Siek 

Produced and edited by Emaad Akhtar

Photo and music credits: Pixabay & its talented community of contributors

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