In this episode of NILOSOPHY, Deja Kelly sits down with Ole Miss Women’s Basketball Head Coach Yolett McPhee-McCuin—better known as Coach Yo—for an honest, powerful conversation about the evolving world of NIL and what it really means for women’s college basketball. From building athlete brands to navigating recruiting in the NIL era, Coach Yo breaks down how she’s helping her players win on and off the court. She opens up about what leadership looks like today, how she’s adapting to this new era of college sports, and why female athletes deserve a seat at the table when it comes to business. Whether you're a hoop fan, athlete, or just curious about how NIL is reshaping the game—this episode is a must-watch. 👉 Subscribe for more episodes of NILOSOPHY with Deja Kelly as she interviews athletes, coaches, and execs shaping the future of college sports. #NILOSOPHY #DejaKelly #CoachYo #OleMiss #NIL #WomensBasketball #CollegeBasketball #NCAA #AthleteBranding #WomenInSports

NILOSOPHY is a Front Office Sports Network show. The show offers an inside look at the world of NIL (name, image, and likeness) from the perspective of the athletes and executives navigating this quickly evolving landscape. New episodes release every other Friday and can be found on Spotify, Apple, YouTube, and the FOS website.