Sheryl Palmer, Chairman and CEO of Taylor Morrison, joins Leadership Next to share her journey from McDonald’s crew member to the first—and still only—woman leading a publicly traded home builder. In this live episode recorded in Scottsdale, Palmer opens up about leading through the housing crash, the challenges of going public, and what it takes to grow a billion-dollar business without losing its soul. She reflects on navigating the post-2008 crisis, standing up to private equity, and building a culture rooted in empathy and impact. Palmer also unpacks how Taylor Morrison is tackling housing affordability through innovation and policy, why she believes “love the customer” is more than a slogan, and how CEOs today must balance public scrutiny with purpose-driven leadership.