Lexie Smith, founder and CEO of Growth Mode, discusses misconceptions about the industry and the increasing demands from clients. Lexie emphasizes the importance of education in managing client expectations and the need for a strategic approach to building personal brands. She shares insights from her podcast, "Pitchin' and Sippin,'" and her work with the nonprofit Everyday Action, which addresses food waste and hunger in Los Angeles.

Key Takeaways:

- How PR people can do more with less

- Clearing up PR misconceptions

- How to build a personal brand

Episode Timeline:

0:00    Introduction to Lexi Smith and Growth Mode

2:03    Why PR agencies are being asked to do more with less

4:10    PR is having a hard time defining itself in the new era

5:10    People need to be educated about PR

8:00    Mistakes people make in personal branding

11:00  The "why" of your personal brand

13:15 Taylor Swift's marketing brilliance

14:30  Lessons Lexie has learned from the "Pitchin' and Sippin'" podcast

17:15 Tod's pitch preferences

19:30 Lexie's work with Everyday Action

23:25 Lexie's thought leadership philosophy

This episode’s guest:

• Lexie Smith on LinkedIn

• Growth Mode's website

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