In this episode of Content and Conversation, host Ross Hudgens sits down with Barry Schwartz, President of RustyBrick and a leading voice in SEO.

Barry shares his insights into the latest Google algorithm updates, the future of search rankings, and how businesses can adapt their SEO strategies in 2025 and beyond. Tune in for expert analysis, actionable advice, and a clear  take on the state of search marketing.

00:00 Introduction

01:03 What’s the best story you have from a webmaster contacting you about their SEO situation?

05:44 What’s the biggest ever news story you’ve had on SE Roundtable in terms of visits? Why?

07:59 How do SEOs most use your website?

14:11 What’s your take on the current state of SEO news given the acquisition of Search Engine Land by Semrush?

18:37 What’s your take on what SEO looks like in five years?

29:53 What is your philosophy of how people should treat Google updates?

33:08 How do you edit your content today?

• Search Engine Roundtable’s most popular article ever: https://www.seroundtable.com/boyfriend-spammed-12909.html
• 21st anniversary post: https://www.seroundtable.com/21-years-old-38395.html
• AIO clickthrough data from Glenn Gabe: https://www.gsqi.com/marketing-blog/how-to-track-aio-performance-gsc-manual-action/
• Feedly RSS feeder: https://feedly.com/

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