Breaking Silos

Shane is joined live at Engage Summit 2024 by Bart Caylor, President and Founder of Caylor Solutions and host of The Higher Ed Marketer podcast. Bart and Shane discuss his experience in speaking with top marketers on his podcast, and working with countless institutions across decades of experience in higher Ed marketing. Why do silos exist, how can institutions break out of them, and what can higher Ed pros do to increase collaboration across campus. 

Guest Name: Bart Caylor, President and Founder of Caylor Solutions and host of The Higher Ed Marketer podcast.

Find Bart on LinkedIn: https://www.linkedin.com/in/bartcaylor

Guest Bio: With over 35 years of experience in design and marketing, Bart Caylor has worked with top global brands and nonprofits like Motorola, RCA, Iams Pet Food, Lumina Foundation, Western Governors University, and the American Bible Society.
Bart founded Caylor Solutions, a higher education marketing and design firm, in 2011 to combine the best practices of his corporate, nonprofit, and education experience, specifically for higher education clients. In 2023, Bart was named one of the "Top 10 Higher Ed Marketers You Should Follow" for offering straightforward, practical advice on marketing challenges via The Higher Ed Marketer Podcast. With over 150 episodes featuring higher education marketing's leading voices, The Higher Ed Marketer Podcast regularly ranks in the top 3 "must-listen-to podcasts" by various blogs and higher ed industry influencers. 
Bart just released his first book, "Chasing Mission Fit: A Marketing Guide To Fill Your Institution With Students Who Will Succeed," which reached #1 in Marketing on Amazon. He is a sought-after speaker and trusted consultant for higher education institutions, businesses, and conferences because of his expertise in generative AI, marketing, and website design. Be sure to connect with Bart on LinkedIn.

Shane is joined live at Engage Summit 2024 by Dr. Don Hunt, Senior Vice Provost for Enrollment Management and Services at North Carolina State University in Raleigh. Dr. Hunt is leading the charge at NC State to break down silos and increase collaboration across campus, which can present quite a few challenges at a large, complex University like NC State. Hear how Don has fostered increased partnerships and cohesion across campus. 

Guest Name: Dr. Don Hunt, Senior Vice Provost for Enrollment Management and Services at North Carolina State University

Find Dr. Hunt on LinkedIn: https://www.linkedin.com/in/dr-don-hunt-b742911/

Guest Bio: Dr. Don Hunt serves as Senior Vice Provost for Enrollment Management and Services at NC State University. In this role, he is responsible for guiding the units within Enrollment Management and Services (EMAS), which includes undergraduate admissions, scholarships and financial aid, registration and records, enrollment systems and operations, communications, marketing and outreach, Community College Collaboration (C3), Goodnight Scholars Program, summer sessions, parents and families services, campus visits, Student Services Center, non-degree studies, veterans education benefits, and pre-college programs.
Office of Undergraduate Admissions, Office of Scholarships and Financial Aid, Department of Registration and Records, Summer Sessions, E. Carroll Joyner Visitor Center, Non-Degree Studies, Goodnight Scholars Program, Community College Collaboration (C3) and Parent and Families Services. Hunt came to NC State in 2021 after serving as associate vice chancellor for enrollment at the University of California, Davis.
While at UC-Davis, Hunt led a team responsible for the university’s admissions, registrar, financial aid, enrollment analytics and business operations within academic affairs. He helped forge internal and external partnerships with UC-Davis’ student affairs, advancement and alumni relations, and information technology units, the Office of Institutional Research, as well as K-12 educational institutions, community colleges and the community at large.
Hunt received his Bachelor of Science in business administration, Master of Science in technology management from the University of Maryland, College Park, and Ed.D. in educational leadership from California State University, Fresno. He is a member of the American Association of Collegiate Registrars and College Admissions Officers and the National Association of Student Personnel Administrators. Hunt is also a U.S. Army veteran.

In this episode of Breaking Silos, we dive into the collaborative spirit behind TEDxUArizona, an event that epitomizes the power of interdisciplinary partnerships in higher education. Join us as Emily Stulz and Joe Klug recount their journey of bringing TEDxUArizona to life, highlighting the synergy between the Social Media and Experience teams at the University of Arizona. From overcoming challenges to selecting speakers and engaging the community, learn how this event became a beacon of innovation, diversity, and idea-sharing. Discover the impact of TEDxUArizona on the university and beyond, and get inspired to foster similar initiatives that bridge divides and spark deep connections.

For more about TEDxUArizona and the recent "Spirit of Wonder" event, visit their official site at https://tedx.arizona.edu.

Guest Name/Title/Employer: Emily Stulz, Director of Social Media

Joe Klug, Assistant Director of the Experience Team

Guest Email: Emily Stulz: [email protected]

Joe Klug: [email protected]

Guest Bio: 

Joe's bio:

Joe C. Klug’s roots as a live performance and experiential designer have led him to re-engage an audience that is disconnected from our institutions, brands, and one another. Through his work exploring, shifting, and challenging the traditional relationship between audience and performance, he aims to connect us in new ways through memorable moments. Joe’s paradigm-changing scenic design work has been seen in theaters nationwide and has now expanded past the proscenium to touch audiences in the boardroom and beyond. In 2018 Live Design acknowledged Joe’s impact in “30 Under 30,” a feature on the young movers and shakers rising to the forefront of their field. In 2020 Joe was honored with Live Design and USITT’s Rising Star Award, recognizing emerging professionals for their artistic achievement. 

Emily's bio

Emily Stulz has spent her career in higher ed social media, manning the helm of flagship social accounts through brand updates, crises, and viral moments. As the Director of Social Media for the University of Arizona, she oversees the flagship and enrollment accounts. She provides guidance and support for social media professionals across campus, working to create a cohesive university-wide presence on social media.

Guest Social Handles:  Joe's LinkedIn: https://www.linkedin.com/in/jckdesigns/

Emily's LinkedIn: https://www.linkedin.com/in/emilystulz/

Website link: 

https://tedx.arizona.edu/

In this Bonus announcement, join Mallory, Chief Strategist of Enrollify, as she introduces the newly relaunched Enrollify.org. This episode highlights the fresh features and content now available on the site, emphasizing Enrollify’s commitment to revolutionizing higher education. Learn about the variety of resources—from podcasts to ourses to webinars—that can help professionals make impactful changes in their careers and institutions.

Join us on Breaking Silos as we explore Miami University's standout approach to undergraduate research. This episode features Nate Jorgensen,  senior director of marketing, and Joyce Fernandes, professor of biology and director of undergraduate research, discussing how they have partnered to elevate student research through strategic marketing and comprehensive workshops. They'll share how their collaboration helps communicate complex research effectively, enhances student skills, and integrates prospective students into unique campus experiences. Discover how interdisciplinary teamwork at Miami University is transforming the academic and research landscape, preparing students to make impactful contributions.

Learn more about undergraduate research in this piece from Inside Higher Ed.

Guest Names:
Nate Jorgensen, Senior Director of Marketing
Dr. Joyce J. Fernandes, Professor of Biology and Director of Undergraduate Research, Miami University (OH)

Guest Social Handles: 
Find Nate on LinkedIn: http://www.linkedin.com/in/jorgensennate
Find Joyce on LinkedIn: https://www.linkedin.com/in/joyce-j-fernandes-9b54b58b/

Guest Bios: 
Nate Jorgensen is the Senior Director of Marketing at Miami University in Ohio where he leads the university's brand marketing, website, creative, and social media teams. Prior to Miami, Nate served for five years as the Director of Marketing for the College of Engineering at the University of Cincinnati. He has 20 years of marketing and communications experience with 15 years in higher education.

Joyce J Fernandes is Professor of Biology at Miami University in Oxford, Ohio, where she has been teaching and conducting research there since 1999. Dr Fernandes teaches courses in Cell Biology, Developmental Biology and Neurobiology. Her research focuses on the reorganization of motor systems in the fruit fly Drosophila melanogaster, which has been funded by the National Science Foundation as well as the National Institutes of Health. Since Fall 2017, Dr Fernandes has served in an additional role as Director of Undergraduate Research at Miami University. She oversees an institutional First Year Research Experience program [FYRE] which she helped to develop. Dr Fernandes is a passionate advocate for undergraduate research and is involved in collaboratively engaging partners across the institution to raise the profile of undergraduate research at the institution and beyond. Email: [email protected]

In this episode of Breaking Silos, we sit down with Kin Sejpal, Vice President for Marketing and Communications, and Kevin Dyerly, Vice President for Enrollment at the University of Redlands, to uncover the story behind breaking silos at the cabinet level. Dive deep into their journey of unifying marketing and enrollment efforts to foster greater collaboration and enhance the university’s strategic goals. Discover their vision, the challenges they conquered, and the triumphs they celebrated as they worked towards a unified objective. From personal anecdotes to strategic insights, Kin and Kevin share how their collaboration not only improved enrollment metrics but also set a precedent for teamwork and innovation across campus.

Guest Names:
Kin Sejpal, Vice President, Marketing and Communications
Kevin Dyerly, Vice President, Enrollment

Guest Social: 
Find Kin on LinkedIn: https://www.linkedin.com/in/kinsejpal/
Find Kevin on LinkedIn: https://www.linkedin.com/in/kevin-dyerly-6b217513/

Guest Bios:
Kinnari “Kin” Sejpal is the Vice President of Marketing and Communications/Chief Marketing Officer at University of Redlands where she oversees brand management, enrollment marketing, and communications and digital teams. Before joining Redlands, Kin served as the Associate Vice President, Marketing and Creative Services at Rochester Institute of Technology (RIT). Among her many accomplishments there, Kin developed RIT’s brand strategy and launched its first national reputation campaign. Kin started her career in the U.S. by joining Purdue University’s Office of Marketing and Media where she held progressively responsible roles in the areas of advertising, marketing strategy, and marketing intelligence. Dedicated to advancing higher education and the importance of marketing in shaping the perception of our industry, Kin serves in prominent positions with CASE (Council for Advancement and Support of Education) and AMA (American Marketing Association). Kin has an M.B.A in Marketing and Strategic Management, and an M.A. in Communications from Purdue University.

Kevin Dyerly, a double alumnus of the University of Redlands, brings 24 years of experience in the enrollment management space and serves as Vice President of Enrollment. He’s led enrollment efforts at the University of Redlands since 2012 and, prior to that, Whitman College where he served as director of admissions.
Kevin was appointed as the Vice President of Finance and CFO at University of Redlands in July 2020 and served in that role for three years where he helped lead the institution through and out of the Covid-19 pandemic.  Kevin began his career in Admissions at Redlands before his seven-year stint at Whitman.  He received his bachelor’s degree in business administration in 2000 and his MBA in 2004 from the University of Redlands.
Kevin has been active in leadership of professional organizations during his career.  He served as president on the executive board of the Pacific Northwest Association of College Admission Counselors and on advisory boards or committees for the Western and National Associations for College Admissions Counseling and the College Board

In this episode of Breaking Silos, we're diving into the world of higher education marketing and admissions through the lens of Trinity Valley Community College's ambitious mascot redesign project. Sparked by their newfound fame from the Netflix documentary "Cheer," the college sought to capitalize on this spotlight by reimagining its mascot and logo to stand out and resonate more deeply with prospective students. Joining us are a dynamic duo from Trinity Valley, Courtney Skiles, and Joanna Fritz. Together, they navigated the challenges of altering a well-established identity and leveraged the new mascot to bolster enrollment and marketing efforts. We'll explore the strategy, collaboration, and creativity that fueled this transformation and how it's impacting the college today.

Guest Names: 
Courtney Skiles, Director of Recruiting and Admissions
Joanna Fritz, Director of Marketing and Communications

Guest Social Handles:   
Find Courtney on LinkedIn: https://www.linkedin.com/in/courtneyskiles56/
Find Joanna on LinkedIn: https://www.linkedin.com/in/joanna-fritz-iom-79382122/

Guest Bios: 
Courtney Skiles is the Director of Recruiting and Admissions at Trinity Valley Community College in Athens, TX. She found her passion for higher ed as a student at TVCC in 2016 and has relentlessly pursued her higher ed career and education ever since. She is a proud gen-z leader specializing in student engagement, creative problem-solving, and organizational change. She is less than a month away from earning her Doctor of Education in higher education leadership from Maryville University and aims to utilize her career to continuously promote higher education to underserved populations.

Joanna Fritz has spent the past 30+ years in marketing and communications for companies large and small, for-profit and non-profit, and as a consultant. She has also worked in marketing for Texas A&M University Development Foundation, Western Wyoming Community College, and is currently Director of Marketing and Communications at Trinity Valley Community College, a position she held since 2022. Joanna holds a Bachelor of Science in Technical Communications from Montana Tech in Butte, Montana. She and her husband of 38 years, Clark, have one son and a beautiful daughter-in-law who are both attorneys in Wyoming.

In this special episode of Breaking Silos, we sit down with the Albright College President and host of the Albright Out Loud podcast, Jacquelyn Fetrow. Dr. Fetrow is joined by her colleagues Michelle Arevalo, Enrollment Marketing Communications Manager, and Matthew Bieber, Assistant Professor of Business, to talk about how the podcast came about, why Dr. Fetrow wanted to start her own podcast, the ins and outs of producing a presidential podcast from a marketing perspective, and a faculty perspective on why this podcast is valuable for academic professionals. Dive into the heart of Albright's mission as we discuss the impactful narratives shared on their podcast, the strategies that amplify these stories, and the collaborative spirit that fuels innovation and community engagement. Join us for an inspiring session on the power of voice in shaping the future of higher education.

Guest Names: 
Dr. Jacquelyn Fetrow, President, Albright College
Michelle Arevalo, Enrollment Marketing Communications Manager
Matthew Bieber, Assistant Professor of Business

Guest Social:   
Find Dr. Fetrow on LinkedIn: https://www.linkedin.com/in/jacquelynfetrow/
Find Michelle on LinkedIn: https://www.linkedin.com/in/michelle-b-86b8513/
Find Matthew on LinkedIn:  https://www.linkedin.com/in/matthew-bieber/

The marketing team at Carroll Community College sought to enhance the profile of the College’s staff, including senior leadership. Through a collaboration between today’s guests, Maya Demishkevich, Chief Marketing Officer, and Kristie Crumely, Associate Provost for Student Affairs and Marketing, Carroll launched a series of workshops titled ‘LinkedIn Impact: Elevating Your Career and Carroll.’ The workshops aim to train faculty and staff to identify their core values, create content pillars, and develop a LinkedIn strategy to enhance their personal brands and the College. Join us as we learn how Maya and Kristie got this initiative off the ground, allowing Carroll faculty and staff to engage in national conversations around their subject matter expertise.

Guest Names: 
Maya Demishkevich, Chief Marketing Officer
Kristie Crumely, Associate Provost for Student Affairs and Marketing

Guest Social Handles:   
Find Maya on LinkedIn: https://www.linkedin.com/in/mayademishkevich/
Maya's Website: https://mayademishkevich.com/
Maya's Podcast: https://mayademishkevich.com/podcast/
Maya's LinkedIn: https://www.linkedin.com/in/mayademishkevich/
Maya's Instagram: https://www.instagram.com/mycollegecrusader/

Find Kristie on LinkedIn: https://www.linkedin.com/in/kristiecrumley/  

Guest Bios: 
Maya Demishkevich is a chief marketing officer at Carroll Community College in Westminster, Maryland. She has over 15 years of experience in higher education, ranging from leading marketing, communications and retention initiatives and teaching undergraduate and doctoral level courses to developing programs. She is also a host of a community college focused podcast, the Hidden Gem.

Dr. Kristie Crumley currently serves as the Associate Provost for Student Affairs and Marketing at Carroll Community College. She oversees the Student Affairs division of the College, which comprises, Admissions, Advising, Transfer and Retention, Records and Registration, Financial Aid, Student Engagement, Disability Support Services and Student Care and Integrity. In addition, she has oversight for the Marketing and Creative Services department for the College. Dr. Crumley is known as an enthusiastic educator and collaborative administrator with a student-centered philosophy. She is passionate about student development and engagement leading to the achievement of academic, transfer and career goals.
Prior to her position as Associate Provost, she served in a variety of positions at Carroll Community College, including Director of Student Life, Senior Director of Student Engagement and Completion, and Dean of Student Affairs. Before moving into Student Affairs, she served as an Assistant Professor in the Mathematics Department for 5 years in a full-time position and 2 years as an adjunct professor. Dr. Crumley taught a variety of courses including Calculus 1 and 2, Precalculus, Introduction to College Mathematics, Transitional Math, Geometry, and Mathematical Concepts and Structures. Dr. Crumley also developed and served as Director of the Hill Scholars Program for 13 years.
Before coming to Carroll Community College, Dr. Crumley taught mathematics at Damascus High School in Montgomery County, Maryland for 6 years. While at Damascus, she taught Algebra 1 and 2, Geometry, and Advanced Placement Calculus. She also coached varsity girl’s lacrosse, junior varsity field hockey, and served as the Student Government Association advisor."Dr. Crumley holds a bachelor’s degree in mathematics from American University, a master’s degree in education, with a focus on curriculum and instruction from Western Maryland College, and a Doctorate degree in Management from the University of Maryland, University College.

In January, the First Lady of the United States (FLOTUS), Dr. Jill Biden, visited Forsyth Tech Community College’s Campus to celebrate the National Science Foundation’s groundbreaking investment of $30 million in a biotechnology initiative to revolutionize STEM education and workforce readiness. Shane Baglini sat down with Dr. Janet Spriggs, President, and Devin Purgason, Executive Director of Marketing and Student Care, to talk about the ins and outs of planning for a dignitary to visit campus. Dr. Spriggs and Devin outline how their culture of collaboration prepared them for this event, how quickly the event came together, the moving parts involved, and the need to break down silos not only on campus but with the surrounding community to pull a First Family visit off.

Guest Names: 
Dr. Janet Spriggs, President and Chief Executive Officer, Forsyth Tech Community College
Devin Purgason, Executive Director of Marketing and Student Care

Guests Social:   
Find Dr. Spriggs on LinkedIn: https://www.linkedin.com/in/janetnspriggs/
Find Devin on LinkedIn: https://www.linkedin.com/in/devinpurgason/

Guest Bios: 
Dr. Janet Spriggs - Bringing over two decades of dedicated service in public higher education, Dr. Janet Spriggs’ journey has led her to the proud presidency of Forsyth Technical Community College. Her institution is more than an educational entity; it's a transformative force for workforce empowerment and a driver of economic vitality. Her academic roots are firmly planted, with an EdD in Higher Education Administration from Northeastern University, enriched by the prestigious Aspen Institute's New Presidents and Rising Presidents fellowships.

Devin Purgason - Devin brings a unique blend of creativity and advocacy to his role as the Executive Director of Marketing and Student Care at Forsyth Technical Community College. With a background rich in media, he has seamlessly transitioned his artistic passions into impactful marketing strategies. Devin's dedication to education and community development is highlighted by his selection for the American Association of Community College Future Leaders Institute. His academic journey is marked by a degree in theology from Piedmont International University, a master's of divinity in historical theology from Southeastern Seminary, and a graduate certificate in digital media and marketing from Duke University. At the heart of his work lies a commitment to empowering lives and transforming communities, resonating deeply with Forsyth Tech's vision.