Breaking Silos

On this special bonus episode of Breaking Silos recorded live at CUPRAP 2024, Shane is joined by Jamie Yates, Chief Communications and Marketing Officer at Gettysburg College. Jamie is also a member of the CUPRAP Board of Directors and talked with Shane about the CUPRAP conference, what marketers can take back to campus to start breaking silos, and how the conference has evolved over the years.

Key Takeaways:

• Jamie discussed the importance of communicating the value of marcomms teams, especially when expectations and profile around campus becomes elevated.
• Learn how CUPRAP has changed over the years and what marketers can take back to campus and implement immediately.
• Jamie talks about why being a strong communicator from the top marcomm position on campus is vital to breaking silos and building relationships

Guest Name: Jamie Yates, CCMO, Gettysburg College

Addressing the mental health needs on our campuses is pivotal to ensuring success for both our students and those who work at our institutions. Once we create the plan to address the needs, how do we effectively communicate the work? During this episode, listeners will:

• Learn how Kent State University expanded mental health resources and services across an eight-campus system and an international campus.
• Engage in discussion on developing effective marketing strategies for a comprehensive mental health campaign.
• Apply practical examples from lessons learned through the lens of both a marketing professional and a student affairs senior administrator.

Learn more at www.kent.edu/mentalhealth

Guest Names: 
Angelique Daniels, Director of Marketing Strategy and Research, Kent State University
Dr. Talea Drummer-Ferrell, Associate Vice President for Student Life and Dean of Students, Kent State University

Guest Social:   
Angelique Daniels LinkedIn: https://www.linkedin.com/in/angelique-cunningham-6956b540/
Talea Drummer-Ferrell LinkedIn: https://www.linkedin.com/in/taleadrummer/

Guest Bios: 
Angelique Daniels:
Angelique Daniels is the director of marketing strategy and research for University Communications and Marketing at Kent State University and leads marketing research and strategy initiatives for priorities that advance Kent State’s Strategic Roadmap. She has also worked in roles that support first-year and transfer student transition and retention-based programs, as well as advancement and alumni communications at Kent State. She has taught journalism, mass communications, public speaking, and intercultural communication courses as an assistant lecturer. Angelique holds a bachelor's degree in electronic media, speech, and PR from Ashland University and a master's in communication from The University of Akron. Angelique resides in Cuyahoga Falls, OH with her husband, Michael Daniels, Ph.D., and their Doberman, Apollo.

Talea Drummer-Ferrell: 
Dr. Taléa R. Drummer-Ferrell, or Dr. D. for short, is the Associate Vice President for Student Life & Dean of Students at Kent State University. Within the Division of Student Life, Dr. D.’s pillar is Advocacy, Support, and Well-being where she oversees 8 areas including the Care Team and the Office of the Dean of Students. Before her current role, Dr. Drummer-Ferrell has held roles within the Student Multicultural Center (SMC), Intercollegiate Athletics, Upward Bound, Residence Services, and Student Organizations including Fraternity & Sorority Life. Throughout her career, her focus has been on advocacy, leadership, academics, diversity, and the empowerment of the individual student. Dr. D. attended undergrad at Miami University where she became a proud member of Zeta Phi Beta Sorority, Incorporated, and earned her Bachelor’s Degree in Family Studies. She earned her Master’s Degree from the University of Louisville in College Student Personnel, and earned her Doctor of Philosophy from Kent State University in Higher Education Administration & Student Personnel. Dr. Drummer-Ferrell resides in Kent, OH with her family including her five-year-old daughter, who is her light and joy!

We hear it every day across campuses: “We need to be working more collaboratively.” The higher education industry is notoriously siloed, with colleagues struggling to connect, duplicating services or having disjointed messaging.

Welcome to Breaking Silos, a new podcast that aims to showcase the remarkable work of marketing professionals and their non-marketing colleagues from different departments across campus, who come together to achieve common goals, implement new initiatives, enhance the student experience, and foster better collaboration among teams.

Each episode will feature a marketer and their non-marketing colleague to talk about their partnership. This unique format will inspire marketers to try new things and connect with colleagues in new ways, while also allowing non-marketing professionals an inside look at some of the most collaborative projects in higher education marketing.

Breaking Silos is hosted by Shane Baglini and is a proud member of the Enrollify Podcast Network.