In today's podcast we hear from VxP's Bud Dunn and Brad White. VxP is a tool that can help your beer business substantially improve gross profit. 

We dig in on this important question: Why are we afraid to show a gross profit to our sales reps?  Basically, all other industries do it, why not beer wholesalers?

Key Topics

• Most common reasons why owners in the beer industry are hesitant to share gross profit information with their sales reps
• Beer company's that have successfully implemented a program to share gross profit information with its sales team
• How sales reps can use knowledge of gross profit margins to make better decisions about pricing, promotions, and other sales-related activities

Resources

• Learn more about how VxP can transform your sales team
• Sign up for the free beer finance newsletter