On this episode, we'll finish our discussion on Breakthrough Advertising by covering concentration and borrowing conviction for your marketing.

On this episode, we'll finish our discussion on Breakthrough Advertising by covering concentration and borrowing conviction for your marketing.

On this episode, we'll finish our discussion on Breakthrough Advertising by covering concentration and borrowing conviction for your marketing.&nbsp;

Breakthrough Advertising - How to Borrow Conviction for Your Marketing Copy

This weekly podcast was born out of two things we enjoy – talking about influence & persuasion and drinking really good beer (sorry, we don’t consider Budweiser & Miller Lite good beer).

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This weekly podcast was born out of two things we enjoy – talking about influence &amp; persuasion and drinking really good beer (sorry, we don’t consider Budweiser &amp; Miller Lite good beer).

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Breakthrough Advertising - How to Borrow Conviction for Your Marketing Copy

Breakthrough Advertising - How to Borrow Conviction for Your Marketing Copy

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