Breakthrough Marketing Secrets

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📧 Email Copywriting Prompts

🔗 Email Marketing Category of BTMSinsiders Training

🎫 BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…

❓ Ask Roy Your Question

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👉 CopyMentor 1-on-1 Coaching with Roy

What if you had to write copy for a niche, topic, or subculture you’re just not connected with?

This is a very real problem.

And I think it comes up pretty often — especially if you’re in an agency or similar situation where you’re in even less control over who you’re writing for.

… Then again, I think pretty much ALL of us copywriters have taken on a project or two from a client where we’re really not a fit for their market, just because they had money to give us.

(I know I have.)

Anyway, I had a subscriber ask this.

We’ll call her J.  She said she’s writing in the motorcycle market.  And she’s not a biker…  Or motorcyclist…  Or whatever they call themselves!

In today’s episode I share my reply and how I’d handle this challenge.

Copywriting Challenge: Writing emails for a niche I don't know...

Yours for bigger breakthroughs,

Roy Furr

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📈 Strategic Email Marketing for Copywriters

🎫 BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…

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I made 4 days’ worth of sales in under 4 hours, last night after I went to bed…

That’s the power of today’s email marketing tip to increase your sales.

It’s something I now aim to do on every email marketing campaign.

And it consistently works just like this.

You run a good enough email marketing campaign…

And in the last few hours, the sales pile in.

Often doubling your sales from the campaign before it.  (I actually demonstrate this with 3 case studies in addition to this most recent campaign.)

The best news?  It’s actually really simple…

Check out today’s episode for my #1 email marketing tip to increase sales…

Yours for bigger breakthroughs,

Roy Furr

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📙 The Copywriter’s Guide to Getting Paid

🗺 The Copywriter's Roadmap To Building A Core Offer

❓ Ask Roy Your Question

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He’s a NEW copywriter…  Asking what to do to get to $5k+ per month in income…  From scratch…  Within the next 6 months.

Honestly it’s probably a better question than most times I get it…

Because most times I get a similar question, the timeline is YESTERDAY.

As in, how to go from zero experience to moderately successful without ANY room to actually build that up or accomplish it.

So I figured, what the heck?  Why not…

And in today’s episode, I break it all down.

I explain why a lot of Upwork and job site copywriters are going to struggle to ever hit $5,000 per month…

I give one really simple breakdown that gives clarity and makes it so much easier if you want to consistently hit $5k/month. 

And I give some solid pointers for what to focus on to achieve this goal.

If you want to know how to make money as a copywriter, make sure you listen carefully to this entire episode…

Yours for bigger breakthroughs,

Roy Furr

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🔥 Exclusive Offer: Proof, Credibility, and Believability (through 8/8 only!)

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📙 The Copywriter’s Guide to Getting Paid

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If you want your marketing to generate a ton of leads, customers, sales, and profits, you MUST get good at overcoming objections…

And I’m not talking about the trite objections like…

“Oh I can’t afford it…” or “Let me think about it…”

I’m talking about the objections at the heart of your pitch, long before you even ask them for money.

I’m talking about the objections where the prospect stops caring what you have to say, or stops believing the blabbering coming out of your mouth (or keyboard)...

And there are 2 key, fundamental objections that are like filters in the prospect’s subconscious mind that are at the very heart of this issue.

What are they?  Well, dive into today’s episode to find out…

Here are the 2 biggest objections you need to overcome — and how to do it!

Yours for bigger breakthroughs,

Roy Furr

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📙 The Copywriter’s Guide to Getting Paid

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If you want to become a successful copywriter, there’s a few key steps you need to take…

And while I LOVE spending all day talking about advanced copywriting tips and tricks and principles and strategies…

Sometimes it pays to go back to the basics…

Especially when so many new and aspiring copywriters are discovering Breakthrough Marketing Secrets every day.

And I know (from some pretty basic market research) that a whole lot of people want to know how to become a copywriter.

So, after doing this successfully since making my own decision to become a copywriter in 2005…

I decided to answer that question…

Here’s how to become a copywriter, in 7 steps…

Yours for bigger breakthroughs,

Roy Furr

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📙 The Copywriter’s Guide to Getting Paid

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🎫 BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…

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👉 CopyMentor 1-on-1 Coaching with Roy

How do you format the copy documents you send to clients, if you want to look like a professional copywriter?

Although this seems like a very practical question, it’s packed with emotion underneath.

What will your clients think of you if you send them copy that’s not well-formatted, even designed?

Will they think you’re a true professional?

Or will they assume you’re not good enough?

That you’re not worth the money they spent?

(That train of thought goes down a dark tunnel real quick.)

I’ve been in marketing since 2005, a full-time freelancer since 2010, and have NEVER had someone tell me that my copy docs should be better formatted.

So, what level of formatting do I do?

The answer is in today’s episode…

Copywriting: Formatting Docs to Send to Clients

Yours for bigger breakthroughs,

Roy Furr

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🛠 Creating a Client Funnel Project from Scratch

🔗 ClickFunnels Funnel Building Software

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📙 The Copywriter’s Guide to Getting Paid

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👉 CopyMentor 1-on-1 Coaching with Roy

“Copywriting is the secret to profitable sales funnels…”

It’s a blessing and a curse when clients believe this.

A blessing, because they’re willing to spend a lot of money for copywriters, in the hope it will make money show up.

A curse, because if this other thing is wrong — the #1 secret to profitable sales and marketing funnels — there’s a big risk your copywriting will fail, and you’ll take the blame.

Which begs the question: What IS the #1 secret to profitable sales funnels?

Well, my friend, you’ll need to dive into today’s episode for…

The answer to the question of what makes sales funnels profitable.

Yours for bigger breakthroughs,

Roy Furr

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📙 The Copywriter’s Guide to Getting Paid

❓ Ask Roy Your Question

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You might be surprised how easy it is to get your first shot at working with some really good copywriting clients.

If you haven’t tried yet, you don’t know how hungry they are for copywriters.

If you show moderate ability and an ability to take on a trial project, you can often get hired.

BUT…

For many copywriters, the second project is elusive.

Including a subscriber who asked me this question today.

How do you keep the quality clients coming back?  How, once you’re in the door, do you get them to keep giving you money?

Here’s how to get and KEEP better copywriting clients…

Yours for bigger breakthroughs,

Roy Furr

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🎁 Grab your FREE GIFT!

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📙 The Copywriter’s Guide to Getting Paid

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👉 CopyMentor 1-on-1 Coaching with Roy

THANK YOU!

For what?  For helping me hit 5,000 subscribers on YouTube!

I’m celebrating — by giving you a free gift!

Today’s episode is super-quick, and covers 3 things…

→ A THANK YOU for helping me hit 5,000!

→ A lesson learned, to help you achieve your goals.

→ Your free gift and how to claim it.

Check it out: 5,000 YouTube Subscribers! … and YOU get a free Gift!

Yours for bigger breakthroughs,

Roy Furr

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💪 Small Work, Big Productivity

📅 Book Like A Boss: Online Call Booking 

✅ WorkFlowy: Infinite List Tool

☕ Wanna say "thanks" for this episode?  Buy me a coffee...

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📙 The Copywriter’s Guide to Getting Paid

🎫 BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…

📺 Subscribe to Roy’s YouTube channel 

🎧 Subscribe to the Breakthrough Marketing Secrets podcast

📧 Get Roy’s Daily Emails

👉 CopyMentor 1-on-1 Coaching with Roy

If you’re struggling to get things done…

If your project management is not as good as you’d like it to be…

If you find it a challenge to stay on top of your work and projects as a freelance copywriter, marketer, or entrepreneur…

Welcome to the club!

Every high-performing human I’ve ever met has felt like their productivity game is not where they’d like it to be.

Which is why I suppose I shouldn’t have been surprised when a pastor friend of mine — who I assumed was way better at this than me — asked me about my productivity tools…

Which is part of the inspiration for today’s episode on…

Project management and staying on top of your projects — for copywriter-entrepreneurs and freelancers…

Yours for bigger breakthroughs,

Roy Furr