Breakthrough Marketing Secrets

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🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers

There are a few mistakes that absolutely KILL your chances of getting copywriting clients…

In today’s episode, I share at least two big examples.

Plus, I go into a ton more detail on lessons learned from others making these mistakes…

So even if your first reaction is…

“But I don’t do THAT!” or “I’m not THAT BAD!”

… You still get takeaway lessons that make it easier to get copywriting clients going forward.

At least, if you listen to what I have to say.  Which may be in doubt in some cases…

Anyways, check out today’s episode!

WARNING for Copywriters: This mistake KILLS your chance of getting the client

Yours for bigger breakthroughs,

Roy Furr

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🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers

If you want to learn copywriting, you can’t just consume, consume, consume…

YES, it’s important to listen to my daily episodes.  To read books.  To go through courses.

(You absolutely should be doing that, if you’re serious about growing.)

BUT, it’s not enough.

What you do next will make all the difference between whether or not you can actually access and use all that information to generate results and make money.

… According to science!

Just check out today’s episode…

Learn Copywriting Skills: A 3-Step Process, According to Science

Yours for bigger breakthroughs,

Roy Furr

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📕 The Ultimate Selling Story

🦸‍♂️ The Story Selling Master Class

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🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers

Today’s episode goes DEEP into storytelling and story SELLING that speaks to the subconscious mind…

It’s been a while, so this is both a primer on story selling (and why just being a good storyteller isn’t enough)...

And a lesson in a brand new storytelling framework, that I’ve never taught before…

A type of “Meta” story that can be used to structure all kinds of powerful stories…

That tap into deep psychological archetypes…

And engage the attention of the conscious and unconscious minds…

So can you persuade your prospect to TAKE ACTION.

The first action YOU need to take is to press play on today’s episode…

Subconscious Story Selling

Yours for bigger breakthroughs,

Roy Furr

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👀 Email Copywriting Prompts

❓ Ask Roy Your Question

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🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers

Do you know the #1 rule of email copywriting?

Most of the gurus you follow break this rule — IF you’re reading their emails written for copywriters.

But stick them on a client project, and they’ll follow this rule every time.

Because if you want to write good, persuasive marketing emails…

That get people to actually click through and engage with your sales message…

You must, must, must put this rule as #1.

I cover that and more in today’s episode…

How to Write Persuasive Emails

Yours for bigger breakthroughs,

Roy Furr

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🔗 Sign up for a free Postalytics account 

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🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers

Okay, so direct mail automation is crazy-cool technology…

It used to be that if you wanted to send direct mail, you’d have to either seal and stamp everything yourself (a HUGE time-suck)...

Or you’d have to send thousands of pieces of mail at a time, MINIMUM.

Today’s episode completely flips that on its head.

And this is a technology pretty much any smart online marketer should seriously consider…

Because when you can send targeted direct mail to the right people AND be contacting them online…

Your profits can jump DRAMATICALLY.

And Postalytics is direct mail automation software that basically lets you send direct mail like email…

Behaviorally-triggered, one-at-a-time, and completely customized to the individual recipient.

All the best email automation, autoresponders, and account management messages can now be done through direct mail — and received in a far less-cluttered and harder-to-ignore inbox.

Check it out…

Direct Mail Automation w/Dennis Kelly, Postalytics CEO 

Yours for bigger breakthroughs,

Roy Furr

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⏩ High-Velocity Copywriting Course from Roy Furr

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🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers

GREAT copy is often CRANKED OUT in a state of flow…

Marty Edelston, founder of the $150-million+ Boardroom, Inc., said that he knew copy was good if it made him VIBRATE.

And if you want your copy to make your reader vibrate, you can’t overthink it, overanalyze it…

You’ve just gotta sit down, get in FLOW, and WRITE.

(This has also been the secret to some of my biggest winners.)

In today’s episode, I break down what to do (and NOT do!) to create FLOW in your copywriting process…

To help you write better copy, faster.

Copywriting from the FLOW STATE

Yours for bigger breakthroughs,

Roy Furr

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💪 Small Work, Big Productivity

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🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers

Vacations are AWESOME but coming back to work can be HARD…

I’ve had more than one vacation that has given me “Vacation Brain Syndrome” in trying to get back to work, get motivated, and get focused.

In some cases, it’s been days or weeks before I could get on top of my work again.

But I just spent two weeks exploring Spain and Italy with my family…

And now that I’m back in the office, I’m hitting the ground running.

It’s because I treated leaving for vacation and getting back to work very differently this time.

Today’s episode dives into what I did, and tips to get back to work fast, whether you’re out for a few days or a few weeks.

How to get back to work after a vacation... 

Yours for bigger breakthroughs,

Roy Furr

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🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers

Breakthrough Marketing Secrets is going on Summer Holiday, and will be back July 12th…

I’m using this episode to announce that…

Plus to talk about entrepreneurial freedom…

Especially the freedom of TIME, that we say we want but often as entrepreneurs don’t create for ourselves.

And yet…

If you make sure you give yourself a break, you’ll often be MORE productive, innovative, and successful.

More on that in today’s episode…

Entrepreneurial Freedom & The Ability To Take Time Off

Yours for bigger breakthroughs,

Roy Furr

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🔗 Free copy of William Attaway’s book, Catalytic Leadership

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🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers

Your business can’t grow bigger than your leadership allows…

This is an eternal truth of business.  

Your capacity as a leader is the biggest limiting factor on your business’s growth.

And until you grow your leadership, your business will be forever constrained.

Think of it like an oak tree.  You give an oak tree the right soil and nutrients and room to grow, and it can grow well over 100 feet tall.

You can also raise an oak tree like a bonsai.  Forever constraining its growth in the tiniest of pots.  And it might not even reach 12 inches.

The difference isn’t the species — it’s the room it’s given to grow.

A catalytic business leader creates the space for the business to grow.

My guest in today’s episode, Dr. William Attaway, shares how to be a better leader, through Catalytic Leadership…

How To Be A Better Leader In Business & Beyond

Yours for bigger breakthroughs,

Roy Furr

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✒ Sleight of Pen: Hypnosis, Persuasion, and Belief Change for Copywriters

🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses

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🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers

Human nature is weird…

Because what we WANT to be true about ourselves and other humans is often not what actually IS true.

Today’s episode shares one of those lessons.

One of the core, most important psychology lessons for selling and persuasion, including marketing.

It’s about what drives human behavior, and gets us to buy things.

And even though we wouldn’t necessarily admit this about ourselves, our behavior in private (responding to ads and marketing) says this is absolutely true.

It can also help you make a ton of sales and profits.

Here's one of the most important rules in selling & persuasion psychology

Yours for bigger breakthroughs,

Roy Furr