Breakthrough Marketing Secrets

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🤖 Copywriting Market Research with ChatGPT

🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses

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🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers

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How soon will AI tools like ChatGPT replace copywriters?

…  Is it happening already?

I’ve recently started a new client project…

And I was thinking about how, specifically, I’m planning to use ChatGPT during this project…

And it got me thinking about that question, “Will AI replace copywriters?”

I’ve heard both sides of it…

A good copywriter will NEVER be replaced by AI, and…

Writers are struggling to find jobs right now because of AI.

So today I decided to riff on my latest thoughts and experience…

The Truth About AI Copywriting 🤖

Yours for bigger breakthroughs,

Roy Furr

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🔗 My Copy Review Testimonials Sizzle Reel

⚖ Proof, Credibility, & Believability

⭐ My System to Get Testimonials

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🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers

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Video testimonials are a POWERFUL marketing and sales tool — but a testimonial sizzle reel may be even better!

What’s a testimonial sizzle reel video?

It’s like a movie trailer… For your products or services!

And it’s powerful.

Imagine cold-emailing a prospect, but instead of just pitching them and telling them what you can do for them…  You give your best clients and customers the opportunity to tell that story.

Or imagine all the prospects sitting on the fence, near the end of your email campaign, deciding whether or not they should buy…  Then they get an awesome video that seals the deal.

Or…

Well, there’s maybe even more powerful ways to use these, that I share in today’s episode.

Testimonial Sizzle Reel Videos — What they are and how to use them

Yours for bigger breakthroughs,

Roy Furr

PS: Check the links for a sample of what I’m talkin’ ‘bout, too!

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👀 Irresistible Offers Course from Roy Furr

🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses

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🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers

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An incredible, irresistible offer is more powerful than any copywriting or marketing you can do…

Because with an offer that sells itself, demand is built-in.

Marketing only works as an accelerant to the flywheel effect…

Where the more customers you have, the more customers you get.

For this reason, you ABSOLUTELY need to be focused beyond marketing, on the offer itself.

(Even if you’re a hired gun copywriter or marketer, and don’t think of yourself as a product person.)

Today’s episode is all about products and services that sell themselves — including the most important factors you’ve gotta nail to make this work.

Is Your Offer Good Enough To Sell Itself?

Yours for bigger breakthroughs,

Roy Furr

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📕 The Alchemist by Paulo Coelho [Amazon]

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Have you read The Alchemist by Paulo Coelho?

I had, but it’s been a couple years.

And I just see it keep coming up.

Entrepreneur after entrepreneur cites it as a wildly influential book in their lives.

Because of its DEEP meaning-of-life lessons that apply in business and beyond.

So I’m going through it again, listening to the audiobook this time.

On its surface, it’s not about entrepreneurship or marketing.

It’s a story about a sheep herder boy going off on his life adventure.

But it’s also so much more than that.

For today’s episode I decided to grab a handful of quotes from the book and share my insights and reflections…

Life Lessons from The Alchemist by Paulo Coelho

Yours for bigger breakthroughs,

Roy Furr

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🥇 The Control-Beating Project Pre-Flight Plan

⚖ Proof, Credibility, Believability

⏩ High-Velocity Copywriting

🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses

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🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers

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If you want to achieve someone else’s success, you want to model their behaviors…

Because, at the bottom of it all, what someone does plays a HUGE role in their success.

So when I started as a copywriter, and I saw that the world’s best copywriters CONSISTENTLY did this one thing, A LOT…

I figured I ought to do it, too.

And as I’ve risen to the upper echelons of direct response…

Not only do I notice more of my peers doing this one thing…

I also spend upwards of 75% of my writing time doing this one thing as well.

One Thing The World's Best Copywriters Do More Of Than You

Yours for bigger breakthroughs,

Roy Furr

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🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers

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Yet another $100MM+ business owner gives credit to Jay Abraham’s “3 Ways to Grow Your Business” marketing strategy…

This feels like Marketing 101.

And, in fact, it’s so deceptively simple of a strategy that I worry every time I talk about it…

That it’s just going to get ignored, written off as too obvious or not exciting enough.

But here’s the thing.

I was just listening to a 9-figure e-commerce entrepreneur give credit to this one idea for how he’s been able to scale so fast.

So…

Prolly worth another visit, eh?

3 Ways to Grow Your Business — from Jay Abraham

Yours for bigger breakthroughs,

Roy Furr

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💫 Sleight of Pen Copywriting Course

⚖ Proof, Credibility, and Believability

🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses

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🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers

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Is hypnotic “mind control” really possible?

Most hypnotists INSIST it’s not…

Right before they get people on stage to perform weird and wacky things on stage…

Many of which those same participants later INSIST they’d never do at all — much less in front of an audience!

Why does this work…

And importantly, for MARKETERS, COPYWRITERS and other PROFESSIONAL PERSUADERS…

How can we use the lessons behind this seeming “mind control” to convert more of our prospects into paying clients and customers?

It’s all in today’s episode…

"Mind Control" Persuasion Secret from One of the World's Best Hypnotists

Yours for bigger breakthroughs,

Roy Furr

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⏩ High-Velocity Copywriting Course

👀 Private Copy Review with Roy Furr

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🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses

🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers

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Writing more sales copy, faster, will get you paid more…

There are at least 3 reasons why…

1. Just completing more projects leads to more fees or campaigns in the market.

2. Writing more means testing more, and finding bigger winners faster.

3. Writing more, faster, leads to faster learning of what really works.

All of this to say that especially if you’re a direct response copywriter, you want to learn to write more sales copy, faster.

In today’s episode, I share a new big lesson about how understanding that there are actually at least 2 different types of writing can speed up your writing process dramatically.

How to Write Better Sales Copy, Faster

Yours for bigger breakthroughs,

Roy Furr

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⏩ High-Velocity Copywriting Course

💻 Webinars That Sell

🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses

❓ Ask Roy Your Question

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🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers

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This is the single-most reliable way to get good — or even GREAT — copywriting clients…

And NO, the answer is NOT “develop an awesome reputation” — although yes, that does help.

This is actually something I did to break into different industries with different top-shelf clients, even when I didn’t have experience or rep to go off of.

And it’s something I’ve seen so many other successful copywriters use to launch copywriting careers, fast…

Get the very best copywriting clients…

And start making good money from freelance copywriting, fast.

What is it?  Check out today’s episode to find out…

Want Great Copywriting Clients? DO THIS NOW!

Yours for bigger breakthroughs,

Roy Furr

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🔗 4-Hour GPT CASH Campaigns [Free Mini Course]

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You can cut weeks’ worth of copywriting down to hours with ChatGPT…

My guest for today’s episode is Jules Dan, who is using ChatGPT as a copywriting tool with clients…

Cranking out everything from early market research to full drafts of ads and email campaigns in under 4 hours.

And here’s the thing…

You can crank out generic copy on ChatGPT in seconds…

But that’s not acceptable — not for serious marketers.

Jules has figured out (and shares tips on) how to make sure your ChatGPT copywriting isn’t just fast, but captures the client's voice and speaks to those core desires of the market.

It’s here in today’s episode…

4-Hour ChatGPT Cash Campaigns with Jules Dan

Yours for bigger breakthroughs,

Roy Furr