Breakthrough Marketing Secrets

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💰 Matic Wealth — Grow your wealth, automatically

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🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers

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Artificial intelligence can do some really cool sh*t.

But we’ve entered an absolute crazy zone around AI right now.

Just because I’ve put Artificial Intelligence in the title of this episode, you’re more likely to be interested.

And the same thing is happening all over the place.

Products “based on AI” are selling more — even if that claim is hardly justified or justifiable.

AI software and AI tools are selling like hotcakes.

But here’s the thing, that I lay out in today’s episode…

We don't need ARTIFICIAL INTELLIGENCE — Here's what we need instead…

Yours for bigger breakthroughs,

Roy Furr

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Here’s a high-impact idea related to marketing positioning…

Find a big problem and solve it.

I know, sounds obvious and simple.

But when it comes to marketing, often the biggest, most scalable ideas are just that simple.

If the outcome you’re trying to achieve as a marketer is to make sales…

The job you’ve gotta do to make those sales is to solve problems for the right people.

And in ways described in today’s episode, understanding this can make it a lot easier to make sales.

Marketers: Your Job Is To Solve Problems

Yours for bigger breakthroughs,

Roy Furr

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👀 Peter Tzemis, 41 Visual Split Tests to Increase Profits Now

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Maybe you should NOT try to become an A-list copywriter…

Seriously.  No joke.

Or, as my kids would say a year ago — so it’s now appropriately late and uncool enough for me to start using it...

No cap.

Becoming an A-list copywriter is HARD.

And it might not be all it’s cracked up to be, when there’s another way to create better marketing, fast…

And that could be even more profitable.

Not Everybody Can Be An A-List Copywriter — But you can absolutely do THIS...

Yours for bigger breakthroughs,

Roy Furr

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🤖 Copywriting Market Research with ChatGPT

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This is a problem, and it’s only going to get worse…

I went searching the internet related to a very specific medical condition…

And I landed on a page that I could tell — based on reading — was written as a form of AI content marketing or SEO content…

The thing was…

It was factually inaccurate, and could actually put someone in the hospital.

WARNING: If you are doing this, you risk major fines or even potential incarceration.  And “But I didn’t write it, ChatGPT did!” won’t stand as a defense strategy.

Thankfully I’m not at risk, nor is my family…

But this should serve as a big warning to anyone trying to replace their copywriters or professional content writers with AI tools like ChatGPT…

AI is DANGEROUS 

Yours for bigger breakthroughs,

Roy Furr

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❓ Ask Roy Your Question

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If you try writing copy that sells your own products or services, one of two things is likely to happen…

Either you’ll think it’s the easiest thing in the world…

You get it, it takes almost no effort…

And everyone besides you who tries to do it just sucks…

OR you’ll find it almost impossible…

Because nothing sounds like you, you don’t love it, it’s just a total headache.

Today’s episode can help anybody write better copy, AND…

It’s especially targeted at those business owners who struggle to write copy for their own business…

Copywriting for Business Owners: Writing copy that sells YOU…

Yours for bigger breakthroughs,

Roy Furr

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💫 Training Your Subconscious Success Mechanism

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I was just reminded of how easily we put things off for months and years…

Big things.  Important things.  Things that matter to us immensely.

Things that could give us exactly what we want…

Those projects and ideas that could change our life — and the world around us — dramatically for the better.

And yet…

We don’t do them.

So today I want to tell you…

That thing you're putting off? Do it.

Yours for bigger breakthroughs,

Roy Furr

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📕 The Copywriter's Guide to Getting Paid

🚀 Launch Your Client Business Free Mini-Course

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It seems like such a simple, no-brainer offer…

You offer to work for free, to get in the door with a new client.

But they turn you down.

Who turns down free work?

Actually, lots of people.

In today’s episode I share why “free work” can be overpriced…

What that means for you if you’re trying to get clients…

And what, specifically, you need to do to get those clients to say yes.

Why your "Free Work" offer may be overpriced

Yours for bigger breakthroughs,

Roy Furr

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👩‍⚖️ Proof, Credibility, and Believability

📺 How to Write A Video Sales Letter

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🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers

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Would your copywriting stand up in the court of law?

The claims you make…

Your bold promises…

Are they all empty?  Or backed by proof?

This is wildly important in high-compliance industries — like health and financial.

But staying out of trouble isn’t the only reason.

Because people don’t buy just on big empty promises and claims.

When you’re trying to convert, you want to provide your prospects with…

Overwhelming Evidence

Yours for bigger breakthroughs,

Roy Furr

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💸 Matic Wealth: Grow Your Wealth, Automatically

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🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses

🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers

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If you want to build wealth and get rich, it’s NOT just about your income…

In fact, many people with relatively low incomes end up millionaires.

(One recent survey found Teacher was the third-most common profession amongst millionaires!)

And many people with high incomes end up spending, squandering, or speculating it all away.

The secret…

No matter how big or small your income is…

Is to turn your INCOME into WEALTH.

Which is the subject of today’s episode.

5 Steps to Turn INCOME into WEALTH 

Yours for bigger breakthroughs,

Roy Furr

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👉 FREE: The Complete Guide to Landing Pages that Convert + The Conversion Corner

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Sophia Dagnon has one of the most thorough, interesting, and immediately-useful copywriting research processes you’ll hear all year…

Her agency, GetUplift, is all about conversion rate optimization.

So clients — mostly software/SaaS companies — come to GetUplift to make their website work better.

They’re looking for more leads, customers, sales, and profits.

And Sophia leads the team that makes that happen.

The foundation of her work?  Research.

And the process she uses is called Emotional Targeting.

Through this simple-yet-thorough process, she figures out exactly how to rework web pages to 1) do a better job than ever of highlighting what’s important to the client while 2) converting more visitors into leads — trials, demos — than ever before.

You’re going to love this one…

Emotional Targeting Increases Conversions, with Sophia Dagnon of GetUplift

Yours for bigger breakthroughs,

Roy Furr