Breakthrough Marketing Secrets

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🧠 Training Your Subconscious Success Mechanism

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🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses

🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers

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If you’re ever feeling stuck or like you can’t break through to the next level…

Today’s episode is for you.

It’s part motivational message…

Part wake-up call…

With a little sprinkling of rant thrown in.

Most people aren’t willing to do what is really required of them to reach that next level in life and work.

But with one key decision, you can turn it around.

You can make it happen.

How to take your business and life to the next level

Yours for bigger breakthroughs,

Roy Furr

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🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers

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Joe Karbo’s book, The Lazy Man’s Way To Riches, was wildly successful…

He sold over 3 million copies at $10 apiece…

Which adds up to a small fortune, especially considering he launched it 50 years ago.

But he later admitted he had a massive regret about how he ran his business…

And if he’d changed just one thing, he could’ve easily made another $100 million or more in additional revenue.

In today’s episode, I share that one regret, and the lesson it reveals for you today.

Joe Karbo's Greatest Regret RE: The Lazy Man's Way To Riches

Yours for bigger breakthroughs,

Roy Furr

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🎭 Emotional Direct Response Copywriting Course

⏩ High-Velocity Copywriting Course

📚 I Will Teach You To Be Rich by Ramit Sethi

📚 Overcoming Underearning by Barbara Stanny

📚 The 4-Hour Workweek by Tim Ferriss

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Here’s a great example of emotional copywriting…

Two books, selling the same topic — fixing your money situation and getting rich.

One approaches it one way.

The other, another way.

Between them, a great demonstration of how emotional copywriting can work — and how you can capture the emotional pull in your copy.

It’s all shared in today’s quick episode…

Emotional copywriting secret revealed in 2 book titles...

Yours for bigger breakthroughs,

Roy Furr

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📺 Message-Market Match: The Golden Key

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🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers

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The levels of market and buyer awareness Eugene Schwartz laid out in Breakthrough Advertising are absolutely brilliant…

The book may have been first published in 1966…

But it is continuing to stimulate breakthroughs for even the world’s most sophisticated, experienced marketers today.

And in this episode I’m sharing yet another new breakthrough that I guarantee you’ve never heard before…

Specifically about where on the awareness spectrum you’ll find the buyers in your market who are ready, willing, and able to spend the most money (and how to cater your pitch to them).

Not only that, I’m layering this lesson on top of another lesson on market awareness, that shows you where to focus to create the most scalable offers.

Together, you’ll see exactly how to target the levels of awareness for maximum scale and profits.

NEW Breakthrough from Eugene Schwartz's Levels of Awareness

Yours for bigger breakthroughs,

Roy Furr

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❓ Ask Roy Your Question

🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers

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There’s one critical element you need to build into your lead generation strategy…

That will deliver pre-qualified leads to your door.

There’s another thing you need to ensure if you want to make it profitable.

Today’s episode comes from a reader question on “How to get pre-qualified B2B leads?”

And I give specific examples of strategies you can adapt and use today.

“How to get pre-qualified B2B leads?”

Yours for bigger breakthroughs,

Roy Furr

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🔗 Free Strategy Call & Sales Audit with Nick’s Sales Performance Team

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Nicholas Loise worked with Dan Kennedy for 8 years — most of that time as president of GKIC and Magnetic Marketing…

And now he’s spilling the beans on how YOU can take the lessons he used there to generate massive sales and profits success…

And make more sales, faster…

Amplifying sales velocity…

Increasing customer lifetime value (LTV)...

And importantly, how to add sales to marketing to get your best buyers to spend more, faster, and be happy to do so…

Helping you generate more profits, faster.

One BIG question I hope you’ll want to answer by the end of this interview…

“How can I be more effective at getting more customers to spend more, faster?”

Nicholas Loise (Dan Kennedy's Ex-President) on Magnetic Marketing, Sales Velocity, & Lifetime Value

Yours for bigger breakthroughs,

Roy Furr

Want to become a client magnet?  Want high-paying clients to find you, ready to buy?

Today’s episode gives you the strategy to make it happen.

It comes with a warning, though.

This is for serious business-builders only.

There’s a lot of people out there who want all the benefits of this without being willing to do the work.

This strategy that turns you into a client magnet does require work.

But once you do the work, it can be insanely powerful and pay off for years.

Become A Client Magnet — How to Get High-Paying Clients to Come to You

Yours for bigger breakthroughs,

Roy Furr

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🚪 Welcome Mat Funnels to Get New Customers

🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses

🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers

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🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers

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Copywriting can make sales — and I don’t want to diminish that act of making money show up…

But if you want to build a big, lasting, enduring relationship with your customers, it can’t just be based on making sales.

It has to be built on something deeper.

A connection much bigger than what it takes to get them to part with money today.

It’s built on PERSPECTIVE.

Your point of view.  About the market, and the problems you solve.

Do this right, and it’s a secret marketing and positioning weapon that makes every sale easier.

Your Brand Perspective & Voice

Yours for bigger breakthroughs,

Roy Furr

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🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers

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This is a $1-billion-plus marketing secret that’s been hidden in plain sight for years…

For me at least — with the very best, most scalable, most profitable marketing clients I’ve worked with.

Because whether it’s been overt or happy circumstance….

They’ve essentially built not one, but TWO marketing departments, TWO marketing teams within their business.

And while they’re often full of competitive individuals, this is NOT about getting the teams to compete against each other.

In fact, these two marketing departments are structured this way with unique goals that actually serve each other and make the business grow faster and churn out more profits.

It’s all explained in my latest episode…

Do you need TWO marketing departments?

Yours for bigger breakthroughs,

Roy Furr

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🎭 Emotional Direct Response Copywriting Course

🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses

❓ Ask Roy Your Question

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🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers

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Is this THE MOST important copywriting question?

Maybe…

So when it showed up in my mailbox, from a subscriber, how could I say no?

>>> How do you, as the copywriter, get into the hearts and minds of your reader and understand their pain?

Good news: if you’ve been following me for any length of time, you’ve probably already downloaded the main thinking tool you need for this.

It will be familiar.

But in today’s episode, I’ll go deeper…

With specific thinking prompts (no, not AI, these are prompts to stimulate YOUR REAL INTELLIGENCE) to deeply understand your reader and what will make them buy.

Copywriting: How to get inside the hearts and minds of your readers...

Yours for bigger breakthroughs,

Roy Furr