Breakthrough Marketing Secrets

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💸 Matic Wealth: Grow Your Wealth, Automatically

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🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers

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These 2 passive income strategies actually work…

It’s really easy to SELL passive income.

That is, from a marketing perspective, people love to buy anything that promises passive income.

It’s actually much harder to generate passive income.

Especially if you buy into one of the biggest myths about passive income…

So in today’s episode I bust that myth and share 2 big strategies that actually work.

Passive Income? Here's How...

Yours for bigger breakthroughs,

Roy Furr

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💸 Matic Wealth: Grow Your Wealth, Automatically

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🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers

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If you get really good at generating income — through your business or career — you’re going to want to invest…

But what should you invest in?

Maybe you’re there already.  

Maybe you’ve accumulated a bunch of money in savings that’s not doing anything.  

Or maybe you are making a bit more money now and just want to put it to work.

So do you invest in stocks?  If so, which ones?

Alternative investments?

Should you pick your investments yourself?  Or get advice?

Today’s episode comes at that important question from a different angle — that I hope can save you from a bunch of expensive mistakes.

The Best Investments for Entrepreneurs & Other High Income Earners

Yours for bigger breakthroughs,

Roy Furr

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🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers

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If you want to get rich in the stock market, DO NOT get your investing advice from Reddit…

Especially not the loudest voices on r/stocks, r/investing, and r/wallstreetbets…

Especially not when stocks are going up…

I mean…

You gotta see the aftermath of what happens when someone follows that kind of investing advice.

(Hint, it’s not good.  We’re talking life savings LOST.)

Today I’m continuing to share ideas about investing and growing your wealth…

Reddit Investing Advice Will Make You Broke!

Yours for bigger breakthroughs,

Roy Furr

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🏛 Conversion Architecture 101

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❓ Ask Roy Your Question

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🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers

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Wanna know the TRUTH about affiliate marketing — what’s a scam and what isn’t?

I went on a bit of a rant today.

But in the course of this rant, I dropped pure gold — about affiliate marketing AND about online marketing in general.

Because this guy was saying that the way affiliate marketers run their marketing funnels — with high-priced offers as hidden upsells — is dishonest and misleading.

And I have some really important thoughts about that…

AND about the thing he didn’t even say that’s probably a much bigger scam in the affiliate marketing industry.

It’s all in today’s episode…

Affiliate Marketing Is A SCAM!!!

Yours for bigger breakthroughs,

Roy Furr

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👉 1,280% ROI Facebook Ads [Free Case Study]

🔗 44.57% Click-Through Rate (And Real Results) On A Complaint Ad

🔗 How Strategyzer Used Facebook Ads To Sell Event Tickets At 1866% ROI

🔗 Copyhackers: Forget Images, Long Copy for Facebook Ads Works 

🔗 Copywriter Club: Engaging Facebook Ad Got 1,637 Comments & 951 Shares

🔗 Better FB Ad Copy = Better Sales + Better Cost 4 BetterBack [Case Study]

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🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses

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Sarah Sal got Turkish Airlines to pay her to STOP running an ad on LinkedIn…

I loved this story so much I HAD to have her on to share it with you.

Basically, airlines are 100% a pain in the butt when you have a customer service issue.

But Sarah — who writes and runs Facebook ads for clients — figured out how to use her Facebook and LinkedIn ads copywriting skills to take on the airlines — and win!

That’s the starting point for the interview — but then we started picking out all the lessons for copywriters, marketers, and paid social advertisers…

Plus she revealed some of her Facebook ads secrets that have generated massive 18X ROAS for clients and got Perry Marshall to bring her in as a guest expert.

You’re going to love this interview…

Facebook Ads, Story Copywriting, & How to Stick it to the Airlines with Sarah Sal

Yours for bigger breakthroughs,

Roy Furr

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🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses

🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers

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Feel free to ignore most of the advice you see online about how to get rich, build your wealth, and become a millionaire…

It’s not just the wrong thing.

It’s the exact opposite of the right thing.

If you look at who most millionaires are…

And what millionaires do to get rich…

It’s seldom what you see coming from most investment or money-making gurus.

The good news is that it’s much simpler to become a millionaire than you might think.

The bad news is that I didn’t say it’s easy.

How To (Really) Become A Millionaire

Yours for bigger breakthroughs,

Roy Furr

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🎥 How To Write A Video Sales Letter [New Training]

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🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers

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You can create a Video Sales Letter that doesn’t look like — and isn’t used like — a traditional VSL…

Okay, to some people that’s an obvious observation…

In which case you might want to skip towards the end of today’s episode where I break down more than 20 creative ways you might use a VSL.

But I’d challenge you to make sure you really understand the implications.

Because even that simple permission to make a VSL that doesn’t look like a VSL might be a little more profound than you think.

Because when you get past the superficial details and narrow tactics that define the “Video Sales Letter”...

There’s a TON of potential.

As you’ll see in today’s episode…

Creative Uses For Video Sales Letters

Yours for bigger breakthroughs,

Roy Furr

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🎥 How To Write A Video Sales Letter [New Training]

🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses

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🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers

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Why the heck haven’t I don’t much training on writing video sales letters — aka the VSL?

Good question.

While this is something I’m planning to remedy THIS WEEK…

With my live Zoom training on How To Write A Video Sales Letter…

There is another reason at the heart of it all…

And once you understand this reason, it has the potential to instantly increase your competence and confidence at tackling this format…

Especially if you’ve ever written any direct response copy at all.

The reason?  It’s revealed in today’s episode:

#1 Misconception About Video Sales Letters

Yours for bigger breakthroughs,

Roy Furr

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❓ Ask Roy Your Question

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🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers

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If you want to become a better copywriter…

And have all the confidence that comes with it…

To be able to step into any marketing situation, ready to write the copy required to make a lot of money…

Attract leads and customers, make sales and profits…

It really comes down to one BIG THING you’ve gotta do.

Here’s how to get better and confident at copywriting…

Yours for bigger breakthroughs,

Roy Furr

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⚖ Proof, Credibility, and Believability Training

🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses

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🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers

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How many client or customer success stories have you collected?

Which ones would you call your Signature Victories?

I got an email from Perry Marshall that used that language.

It’s very powerful language.

Because it speaks to a greater lesson — one I got from Dan Kennedy.

About intentionally cultivating a reputation that leads to more clients wanting to work with you or buy your stuff, and paying you more for the opportunity.

Today I break it all down.

What these Signature Victories and success stories are, and how to use them to grow your biz.

Collecting Success Stories & Signature Victories [ft. Perry Marshall, Dan Kennedy]

Yours for bigger breakthroughs,

Roy Furr