Breakthrough Marketing Secrets

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🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers

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UGH!  Wistia — the video hosting SaaS — is about to lose me as a customer…

They already had the wrong value-based pricing strategy — and every monthly charge bugged me just a little bit.

But they just changed the price…

And instead of a mild annoyance…

I went scrambling for Wistia alternatives!

And searching for how to migrate from Wistia (when you have 350ish videos that’s a process!)...

And just looking for a new video host who has a value-based pricing strategy that makes more sense to me.

The story, lessons learned, and an alternative worth checking out are all in today’s episode…

Wistia Just Screwed Up! — SaaS Value-Based Pricing Strategies

Yours for bigger breakthroughs,

Roy Furr

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🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers

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My first “client” (aka employer) was a mediocre marketer…

And yet, the business was insanely profitable and scaled very well.

When I got there, they were doing about $2.5 million per year…

When I left 4 ½ years later, we were around $7.5 million…

And making about 40% profits all along the way.

For today’s episode I’m sharing that true story and case study — and the critical lessons learned that any and every entrepreneur and marketer can apply right now…

(And no, the secret was not that I suddenly became a brilliant marketer.)

How to build an insanely profitable business with mediocre marketing

Yours for bigger breakthroughs,

Roy Furr

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🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers

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Here’s a case study in scaling your offers and business profitably — from the financial publishers I’ve counted as clients since 2010…

Many people wonder how a business like Agora has grown to 10 figures in revenue…  (That $1-billion-plus.)

And what lessons can be learned.

There’s a lot there, and I’m not going to unpack it all in this episode.

Rather, I’m going to zoom in on one powerful lesson…

Specifically about how to build offers and business segments for both scale and profitability.

Because this can be applied in almost any business…

How the World's Biggest Direct Response Marketers Scale Profitably 

Yours for bigger breakthroughs,

Roy Furr

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Warning: Rant incoming…

The copywriting and marketing fields are full of “business opportunity” marketers…

Selling whatever next thing as the latest and greatest easy-button opportunity.

The more one of these offers is successful…

The more the market gets flooded with followers (aka wannabes) mindlessly copying whatever the opportunity they bought tells them to do.

It happens over, and over, and over again.

I challenge you NOT to buy into it — and instead be a leader.

It makes you infinitely more attractive to real opportunity…

Are You a Leader or a Follower?

Yours for bigger breakthroughs,

Roy Furr

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“Whoever can spend the most money to acquire customers wins.”

You may have heard that quote from Dan Kennedy.

But why is it true?  And how do you do it?

Hint: there’s two steps, executed in tandem…

Step 1 is getting a lot of customers (scaling)...

Step 2 is giving the small segment of those customers who are ready, willing, and able to spend a lot of money now the opportunity to do so (profitability)...

More on what and how to do it in today’s episode — sharing insights from Dan, Perry Marshall, and Alen Sultanic…

Profit Maximizers & High-Ticket Offers: Maximize Scale & Profitability In Your Business 

Yours for bigger breakthroughs,

Roy Furr

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Great copywriters aren’t JUST copywriters…

That applies in so many ways.

ONE of those ways is that a great copywriter thinks far beyond the words on the page.

Especially today, with our near-infinite capacity to generate multimedia.

Because great copywriting is a total experience.

There’s the copy, and the core message, yes.

But there’s a bigger experience beyond the words, that involves creative use of visuals to sell.

Done right, being intentional with what you show can significantly increase the selling power of every piece of copy…

Visual Copywriting: Show, don’t tell...

Yours for bigger breakthroughs,

Roy Furr

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🔗 My Interview with Drayton Bird

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Your business is at a high risk of failure…

This cuts across the spectrum…

You could be a solopreneur or freelancer…

Or you could have bigger dreams of what your business could become…

You could be providing marketing services or something completely different.

When you look at the stats, 1 in 5 businesses will fail within their first 2 years, and 3 out of every 4 will be out of business before they’d be old enough to drive.

I don’t say all of this to encourage you to give up — rather, to give you a reason to do things differently.

And I have a specific and revealing question you can ask yourself to increase your chances of success, in today’s episode…

Why Most New Businesses Fail... and the secret to business success?

Yours for bigger breakthroughs,

Roy Furr

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🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers

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Sometimes the feedback you get from copywriting clients feels like they’re telling you that you suck as a copywriter…

Note I said FEELS LIKE.

The freelance copywriting process — and being a professional creative more generally — can be HARD.

Especially when it comes to meeting client expectations…

And having them tell you when you didn’t.

I know dealing with client feedback can be hard…

Maybe today’s episode can help.

“Your copywriting sucks!” — Dealing with client feedback as a freelance copywriter…

Yours for bigger breakthroughs,

Roy Furr

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Today’s episode is stupidly-valuable — an entire strategy for a 5-day email marketing campaign…

I probably should charge for it.  But here I’m giving it away free.

If you want an email campaign strategy…

And all the principles and strategy behind it…

And the deep structure of what your emails need to say or communicate each day…

Like when to introduce the product vs. when to emphasize the deadline (and probably dozens of other questions like that)...

It’s all there.

You’d be smart to watch, pen in hand, furiously taking notes.

5-Day Email Campaign Strategy — Fast Cash Flow from Your Email Marketing List

Yours for bigger breakthroughs,

Roy Furr

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Focusing your offer on a narrow niche can often support a 10X or greater price increase…

And at the very least, it becomes much easier to sell when your prospect sees your offer and says, “This is for me!”

But how do you get that reaction — and the sales and profits it unlocks?

Well, there’s the old advice to pick a niche…

BUT…

How do you identify a niche?

Perhaps the most powerful way is through identity…

And that’s what I lay out in today’s episode.

How to "Niche-Down" Your Offer — Make More Sales & Profits

Yours for bigger breakthroughs,

Roy Furr