Breakthrough Success

Breakthrough Success

By Marc GubertiBusinessMarketingCareers
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Breakthrough Success episodes

  • E78: Accelerating Our Brands With Affiliate Partners With Robert Glazer

    Robert Glazer is the author of Performance Partnerships, The Checkered Past, Changing Present and Exciting Future of Affiliate Marketing and the founder and Managing Director of Acceleration Partners, an industry-leading affiliate marketing agency. His agency has attracted many high-profile clients including Adidas, Reebok, Gymboree, Target, Modcloth, and many others.

    Quotes To Remember:

    "Any good affiliate has valuable shelf space."

    "The key difference in a well-run affiliate program is that you have real resources against recruiting."

    "Affiliate marketing is half technology and half people."

    "A lot of people are just afraid of trying."

    What You'll Learn:

    • Optimizing offers to make them more attractive
    • How to find perfect partners in promoting your brand
    • Learn to engage with partners through the launch process and boost commissions
    • How to continue conversation with affiliates even when you are not launching new stuff
    • How to get affiliates involved with an Evergreen promotion?
    • What makes a successful affiliate program?

    Key Links From The Show:

    Robert's Site

    Friday Forward

    Recommended Books:

    Performance Partnerships, The Checkered Past, Changing Present and Exciting Future of Affiliate Marketing by Robert Glazer

    Principles: Life and Work by Ray Dalio

    Mistakes Were Made (But Not by Me) by Carol Tavris and Elliot Aronson

    25 min
  • E78: Accelerating Our Brands With Affiliate Partners With Robert Glazer

    Robert Glazer is the author of Performance Partnerships, The Checkered Past, Changing Present and Exciting Future of Affiliate Marketing and the founder and Managing Director of Acceleration Partners, an industry-leading affiliate marketing agency. His agency has attracted many high-profile clients including Adidas, Reebok, Gymboree, Target, Modcloth, and many others.

     

    Quotes To Remember:

    “Any good affiliate has valuable shelf space.”

    “The key difference in a well-run affiliate program is that you have real resources against recruiting.”

    “Affiliate marketing is half technology and half people.”

    “A lot of people are just afraid of trying.”

     

    What You’ll Learn:

    • Optimizing offers to make them more attractive
    • How to find perfect partners in promoting your brand
    • Learn to engage with partners through the launch process and boost commissions
    • How to continue conversation with affiliates even when you are not launching new stuff
    • How to get affiliates involved with an Evergreen promotion?
    • What makes a successful affiliate program?

     

    Key Links From The Show:

    Robert’s Site

    Friday Forward

     

    Recommended Books:

    Performance Partnerships, The Checkered Past, Changing Present and Exciting Future of Affiliate Marketing by Robert Glazer

    Principles: Life and Work by Ray Dalio

    Mistakes Were Made (But Not by Me) by Carol Tavris and Elliot Aronson

    25 min
  • E77: From 0 To Over 1.4 Million Podcast Episode Downloads With Dave Jackson

    Dave Jackson is the founder of the School of Podcasting. His podcast about podcasting has over 1.4 million downloads, and that stat is back from 2014. He has helped hundreds of people launch their own podcasts. Dave was as the Director of Podcasting for the New Media Expo, one of the top events in the industry.

    Quotes To Remember:

    "Figure out who your audience is. Figure out what they want. Figure out why you are getting into podcasting."

    "You can't improve what you don't launch."

    "Just by having a podcast, you are already seen as an expert."

    "There is no competition in podcasting."

    "Keep your face in front of them so that eventually they're gonna look up and see you there."

    "You can start a podcast for about a price of an Xbox."

    "It's not the gear that people tune in to. It's the content."

    "You have to learn how to say no."

    "You think you can multitask but in reality, you can't."

    "40% of Americans have at least listened to a podcast."

    "Sometimes, better means, 'How can I slow down?'"

    What You'll Learn:

    • Things you need to do/have when launching a podcast
    • How to achieve high podcast episode downloads
    • How to make sure you are attracting the right listeners to your podcast
    • How to get continuous downloads for past episodes
    • Promoting podcast episodes efficiently
    • Learn to balance great content and great marketing
    • What to do to consistently improve

    Key Links From The Show:

    Dave's Site

    School of Podcasting

    Podcasters' Roundtable

    The Podcasters' Studio

    The Audacity to Podcast

    Libsyn

    Blubrry

    PowerPress

    Social JukeBox

    The Head Trash Show

    The Bitter Pill Podcast

    Evernote

    Recommended Books:

    Platform by Michael S. Hyatt

    Secrets of Dynamic Communications: Prepare with Focus, Deliver with Clarity, Speak with Power by Ken Davis

    Podcasting Good to Great: How to Grow Your Audience Through Collaboration by Jared Easley

    34 min
  • E77: From 0 To Over 1.4 Million Podcast Episode Downloads With Dave Jackson

    Dave Jackson is the founder of the School of Podcasting. His podcast about podcasting has over 1.4 million downloads, and that stat is back from 2014. He has helped hundreds of people launch their own podcasts. Dave was as the Director of Podcasting for the New Media Expo, one of the top events in the industry.

     

    Quotes To Remember:

    “Figure out who your audience is. Figure out what they want. Figure out why you are getting into podcasting.”

    “You can’t improve what you don’t launch.”

    “Just by having a podcast, you are already seen as an expert.”

    “There is no competition in podcasting.”

    “Keep your face in front of them so that eventually they’re gonna look up and see you there.”

    “You can start a podcast for about a price of an Xbox.”

    “It’s not the gear that people tune in to. It’s the content.”

    “You have to learn how to say no.”

    “You think you can multitask but in reality, you can’t.”

    “40% of Americans have at least listened to a podcast.”

    “Sometimes, better means, ‘How can I slow down?’”

     

    What You’ll Learn:

    • Things you need to do/have when launching a podcast
    • How to achieve high podcast episode downloads
    • How to make sure you are attracting the right listeners to your podcast
    • How to get continuous downloads for past episodes
    • Promoting podcast episodes efficiently
    • Learn to balance great content and great marketing
    • What to do to consistently improve

     

    Key Links From The Show:

    Dave’s Site

    School of Podcasting

    Podcasters' Roundtable

    The Podcasters' Studio

    The Audacity to Podcast

    Libsyn

    Blubrry

    PowerPress

    Social JukeBox

    The Head Trash Show

    The Bitter Pill Podcast

    Evernote

     

    Recommended Books:

    Platform by Michael S. Hyatt

    Secrets of Dynamic Communications: Prepare with Focus, Deliver with Clarity, Speak with Power by Ken Davis

    Podcasting Good to Great: How to Grow Your Audience Through Collaboration by Jared Easley

    34 min
  • E76: How The NQL Lifestyle Will Ignite Your Goal Achievement With Christopher Wirth

    Christopher Wirth is the founder and president of No Quit Living. NQL is a speaking, coaching, and training company that focuses on topics such as accountability, goals, time maximization, networking, leadership, sales, personal development, and mentoring. The sought after KeyNote speaker is also the host of the No Quit Living Podcast which has been rated as a top 50 Business Podcast on iTunes.

    Quotes To Remember:

    "The reason people quit is they don't achieve the success they are looking for when they want to."

    "Take your large goals and take them down into smaller bite size goals."

    "Take out and piece of paper and pen and write your goals."

    "If you put something down on pen and paper, that is the first step of actually putting it into action."

    "It is perfectly okay to stop and re-assess where you are."

    "Don't just thrown in the towel and completely give up."

    "Surround yourselves with the right like-minded individuals."

    "It's not about quantity. It's more about quality."

    "I can't give you more than 60 minutes per hour."

    "Find out what your timeframe is."

    "Check your email less frequently."

    "The two big things (that holds people back) are fear of failure and fear of the unknown)."

    "Great leaders ask great questions."

    What You'll Learn:

    • Why most people quit?
    • How to accomplish a strong sense of commitment towards our goals?
    • How to stay positive and persistent even when quitting seems so tempting?
    • Learn how to prosper from what we are doing.
    • Learn to maximize time and increase productivity

    Key Links From The Show:

    Christopher's Podcast

    Christopher's Site

    Christopher's e-Mail

    No Quit Living Facebook

    Entrepreneurs on Fire with John Lee Dumas

    Recommended Books:

    Think and Grow Rich by Napoleon Hill

    Principles: Life and Work by Ray Dalio

    The 10x Rule: The Only Difference Between Success and Failure by Grant Cardone

    32 min
  • E76: How The NQL Lifestyle Will Ignite Your Goal Achievement With Christopher Wirth

    Christopher Wirth is the founder and president of No Quit Living. NQL is a speaking, coaching, and training company that focuses on topics such as accountability, goals, time maximization, networking, leadership, sales, personal development, and mentoring. The sought after KeyNote speaker is also the host of the No Quit Living Podcast which has been rated as a top 50 Business Podcast on iTunes.

     

    Quotes To Remember:

    “The reason people quit is they don’t achieve the success they are looking for when they want to.”

    “Take your large goals and take them down into smaller bite size goals.”

    “Take out and piece of paper and pen and write your goals.”

    “If you put something down on pen and paper, that is the first step of actually putting it into action.”

    “It is perfectly okay to stop and re-assess where you are.”

    “Don’t just thrown in the towel and completely give up.”

    “Surround yourselves with the right like-minded individuals.”

    “It’s not about quantity. It’s more about quality.”

    “I can’t give you more than 60 minutes per hour.”

    “Find out what your timeframe is.”

    “Check your email less frequently.”

    “The two big things (that holds people back) are fear of failure and fear of the unknown).”

    “Great leaders ask great questions.”

     

    What You’ll Learn:

    • Why most people quit?
    • How to accomplish a strong sense of commitment towards our goals?
    • How to stay positive and persistent even when quitting seems so tempting?
    • Learn how to prosper from what we are doing.
    • Learn to maximize time and increase productivity

     

    Key Links From The Show:

    Christopher’s Podcast

    Christopher’s Site

    Christopher’s e-Mail

    No Quit Living Facebook

    Entrepreneurs on Fire with John Lee Dumas

     

    Recommended Books:

    Think and Grow Rich by Napoleon Hill

    Principles: Life and Work by Ray Dalio

    The 10x Rule: The Only Difference Between Success and Failure by Grant Cardone

    32 min
  • E75: Using Facebook Ads To Expand Our Content's Reach With Gavin Bell

    Gavin Bell is a Scottish entrepreneur, vlogger and speaker. He runs Blue Cliff Media which is a Facebook ad agency. He is often regarded as one of the world's leading Facebook advertising experts.

    Quotes To Remember:

    "Marketing 101 is the right message to the right person at the right time."

    "We are all consumers when we go to Facebook ourselves."

    "When you are setting up a campaign, the way to do it so that you can't fail is by testing different audiences."

    "I think we are all bound by this thing called ego."

    "We are scared of what people may think."

    "Our ego can be a really powerful thing but at the same time it can holds us back."

    "Everything, despite how bad it is, is part of the journey."

    What You'll Learn:

    • What are the things to focus when promoting using Facebook?
    • Sending advertisements to the right people
    • How to make Facebook advertisements profitable
    • How to optimize advertisements for a lower cost

    Key Links From The Show:

    Blue Cliff Media

    Gavin's Site

    Gavin's Twitter

    Gavin's Facebook

    Gavin's Instagram

    Scott's Bass Lessons Site

    Scott's Bass Lessons YouTube Channel

    Recommended Books:

    How to Win Friends and Influence People by Dale Carnegie

    Crush It!: Why NOW Is the Time to Cash In on Your Passion by Gary Vaynerchuk

    The 4-Hour Workweek by Timothy Ferriss

    32 min
  • E75: Using Facebook Ads To Expand Our Content’s Reach With Gavin Bell

    Gavin Bell is a Scottish entrepreneur, vlogger and speaker. He runs Blue Cliff Media which is a Facebook ad agency. He is often regarded as one of the world’s leading Facebook advertising experts.

     

    Quotes To Remember:

    “Marketing 101 is the right message to the right person at the right time.”

    “We are all consumers when we go to Facebook ourselves.”

    “When you are setting up a campaign, the way to do it so that you can’t fail is by testing different audiences.”

    “I think we are all bound by this thing called ego.”

    “We are scared of what people may think.”

    “Our ego can be a really powerful thing but at the same time it can holds us back.”

    “Everything, despite how bad it is, is part of the journey.”

     

    What You’ll Learn:

    • What are the things to focus when promoting using Facebook?
    • Sending advertisements to the right people
    • How to make Facebook advertisements profitable
    • How to optimize advertisements for a lower cost

     

    Key Links From The Show:

    Blue Cliff Media

    Gavin’s Site

    Gavin’s Twitter

    Gavin’s Facebook

    Gavin’s Instagram

    Scott’s Bass Lessons Site

    Scott’s Bass Lessons YouTube Channel

     

    Recommended Books:

    How to Win Friends and Influence People by Dale Carnegie

    Crush It!: Why NOW Is the Time to Cash In on Your Passion by Gary Vaynerchuk

    The 4-Hour Workweek by Timothy Ferriss

    32 min
  • E74: Creating Massive Engagement For Our Content With Tim Fargo

    Tim Fargo is an American author, KeyNote speaker, angel investor, and entrepreneur. In 2015, Tim launched his startup, Tweet Jukebox which is now Social Jukebox, an app and service acclaimed by the likes of Forbes and Social Media Examiner. Social Jukebox assists business owners with scheduling social media posts in a time effective manner.

    Quotes To Remember:

    "The most important thing is to get to know your audience."

    "Very often, the easiest thing to do is ask."

    "The ultimate content drives engagement with your audience and creates trust."

    "It's better to keep an open mind as to who might be the next person for you."

    "Most people give up too soon."

    "Don't let a challenge freak you out."

    What You'll Learn:

    • How to determine content that resonates with your audience for maximum engagement
    • How to craft enticing content for people to share with their audiences
    • How to make sure you are targeting the right people to your content
    • Learn to get people to stick around and consume more content
    • Learn what holds people back from reaching their full potential
    • Learn the one question that you need to ask yourself more often

    Key Links From The Show:

    Tim's Site

    Tim's e-Mail

    Tim's Twitter

    Sumo

    Medium

    CaseyNesitat YouTube Channel

    Recommended Books:

    Influence: The Psychology of Persuasion by Robert Cialdini

    Jungle Rules: How to be a Tiger in Business by Dennis Hamilton and John P. Imlay

    Any book by Edwards Demming

    30 min
  • E74: Creating Massive Engagement For Our Content With Tim Fargo

    Tim Fargo is an American author, KeyNote speaker, angel investor, and entrepreneur. In 2015, Tim launched his startup, Tweet Jukebox which is now Social Jukebox, an app and service acclaimed by the likes of Forbes and Social Media Examiner. Social Jukebox assists business owners with scheduling social media posts in a time effective manner.

     

    Quotes To Remember:

    “The most important thing is to get to know your audience.”

    “Very often, the easiest thing to do is ask.”

    “The ultimate content drives engagement with your audience and creates trust.”

    “It’s better to keep an open mind as to who might be the next person for you.”

    “Most people give up too soon.”

    “Don’t let a challenge freak you out.”

     

    What You’ll Learn:

    • How to determine content that resonates with your audience for maximum engagement
    • How to craft enticing content for people to share with their audiences
    • How to make sure you are targeting the right people to your content
    • Learn to get people to stick around and consume more content
    • Learn what holds people back from reaching their full potential
    • Learn the one question that you need to ask yourself more often

     

    Key Links From The Show:

    Tim’s Site

    Tim’s e-Mail

    Tim’s Twitter

    Sumo

    Medium

    CaseyNesitat YouTube Channel

    Recommended Books:

    Influence: The Psychology of Persuasion by Robert Cialdini

    Jungle Rules: How to be a Tiger in Business by Dennis Hamilton and John P. Imlay

    Any book by Edwards Demming

    30 min

About Breakthrough Success

From the publisher's feed

Breakthrough Success is the podcast for entrepreneurs who are looking for digital marketing strategies, personal development, and actionable tactics to grow their businesses. We cover the different ways to gain visibility and make money through your work...including podcasting, content marketing, blogging, productivity, self-publishing, coaching, virtual summits, affiliate marketing, and more.