Breakthrough Success

Terry Ogburn is the renowned owner and Lead Business Coach of Ogburn's Business Solutions. His proprietary coaching system and personal devotion to the development of others has contributed to the success of hundreds of small to large business ventures.

Quotes To Remember:

"Only about 20% of businesses that are built from the ground up survive."

"In today's fast moving world, we can focus for 90 days."

"An airplane is only on course for about 8% of the time."

"The customer is the boss."

"How do we solve the customers' wants, and needs first?"

"That's how we grow, by learning through our mistakes."

"Ego is fear based."

What You'll Learn:

• Learn great tips for planning business, and how to go about it
• Learn how to work "backwards" and why it's a good idea
• How to usefully implement your business plan to avoid bankruptcy
• Learn why having and using a pro-forma is a solid plan
• How to turn a failing company around to profit again.
• Why hiring the right person for each job is so crucial

Key Links From The Show:

Terry's SiteOgburn Business Solutions

Recommended Books:

The E-Myth Revisited by Michael GerberThink and Grow Rich by Napoleon HillSeven Habits of Highly Effective People by Stephen R. Covey

Terry Ogburn is the renowned owner and Lead Business Coach of Ogburn’s Business Solutions. His proprietary coaching system and personal devotion to the development of others has contributed to the success of hundreds of small to large business ventures.

Quotes To Remember:

“Only about 20% of businesses that are built from the ground up survive.”

“In today’s fast moving world, we can focus for 90 days.”

“An airplane is only on course for about 8% of the time.”

“The customer is the boss.”

“How do we solve the customers’ wants, and needs first?”

“That’s how we grow, by learning through our mistakes.”

“Ego is fear based.”

What You’ll Learn:

• Learn great tips for planning business, and how to go about it
• Learn how to work “backwards” and why it’s a good idea
• How to usefully implement your business plan to avoid bankruptcy
• Learn why having and using a pro-forma is a solid plan
• How to turn a failing company around to profit again.
• Why hiring the right person for each job is so crucial

Key Links From The Show:

Terry’s Site
Ogburn Business Solutions

Recommended Books:

The E-Myth Revisited by Michael Gerber
Think and Grow Rich by Napoleon Hill
Seven Habits of Highly Effective People by Stephen R. Covey

After several bumps in the road and a life changing event, Michael Marcial decided that enough was enough. He quickly turned things around and made $5,000 in one week. He now teaches others how to create their own training courses and monetize them. He encourages his students to view monetization as part of the journey as opposed to an end-goal

Quotes To Remember:

"When we create anything, it usually serves a purpose for our former self."

"The learners are earners."

"I get consumed by content."

"If you want to lead people, you've got to impact first."

"Stand up, share your message, and the world changes."

"Inauthenticity is the quickest way to not have a business."

"We are always growing, always creating."

"What is your message, what is the value you are bringing?"

What You'll Learn:

• How to find high end/big ticket customers for your business
• How to develop trust with your potential customers.
• Learn how to use Facebook to grow a client base
• Why building a business around your genuine self is so successful
• Learn what "adding value" actually means, and how to implement it

Key Links From The Show:

Michael's Site

Michael's Facebook

5 Figure Work Week Facebook Group

Recommended Books:

Michael had no book recommendations for this episode. He has a different approach to consuming content while staying action oriented.

After several bumps in the road and a life changing event, Michael Marcial decided that enough was enough. He quickly turned things around and made $5,000 in one week. He now teaches others how to create their own training courses and monetize them. He encourages his students to view monetization as part of the journey as opposed to an end-goal

Quotes To Remember:

“When we create anything, it usually serves a purpose for our former self.”

“The learners are earners.”

“I get consumed by content.”

“If you want to lead people, you’ve got to impact first.”

“Stand up, share your message, and the world changes.”

“Inauthenticity is the quickest way to not have a business.”

“We are always growing, always creating.”

“What is your message, what is the value you are bringing?”

What You’ll Learn:

• How to find high end/big ticket customers for your business
• How to develop trust with your potential customers.
• Learn how to use Facebook to grow a client base
• Why building a business around your genuine self is so successful
• Learn what “adding value” actually means, and how to implement it

Key Links From The Show:

Michael’s Site

Michael’s Facebook

5 Figure Work Week Facebook Group

Recommended Books:

Michael had no book recommendations for this episode. He has a different approach to consuming content while staying action oriented.

Chris Dayley is a digital marketing expert with a passion for helping businesses succeed online. After spending years driving traffic through SEO and digital marketing efforts, Chris turned his attention to the user experience of websites to see if he could influence traffic to convert better. He merged his Conversion Optimization company with Disruptive Advertising, where he currently works as VP of site testing and optimization.

Quotes To Remember:

"Anyone that's done SEO in the past, knows that it takes a really long time."

"How are you building value so that someone wants to take action today?"

"What could be distracting people from the call to action?"

"80% of ads that are shown, don't receive a conversion."

"Traffic is meaningless if it doesn't convert."

What You'll Learn:

• How to figure out who your customers/demographic are.
• How to maximise PPC advertising on your website
• How to maximise your website, using a single "call to action"
• Learn about value proposition and how to integrate with your call to action
• How to optimise your website for your customers to prevent confusion or anxiety
• Learn how and why to use A/B testing.

Key Links From The Show:

Chris's Twitterdisruptiveadvertising.com/guide Hotjar.com

Optimizely

VWO

Recommended Books:

The 4 Hour Work Week by Timothy FerrissFreakonomics by Steven Litt & Stephen Dubner

Seven Habits of Highly Effective People by Stephen R. Covey

Chris Dayley is a digital marketing expert with a passion for helping businesses succeed online. After spending years driving traffic through SEO and digital marketing efforts, Chris turned his attention to the user experience of websites to see if he could influence traffic to convert better. He merged his Conversion Optimization company with Disruptive Advertising, where he currently works as VP of site testing and optimization.

Quotes To Remember:

“Anyone that’s done SEO in the past, knows that it takes a really long time.”

“How are you building value so that someone wants to take action today?”

“What could be distracting people from the call to action?”

“80% of ads that are shown, don’t receive a conversion.”

“Traffic is meaningless if it doesn’t convert.”

What You’ll Learn:

• How to figure out who your customers/demographic are.
• How to maximise PPC advertising on your website
• How to maximise your website, using a single “call to action”
• Learn about value proposition and how to integrate with your call to action
• How to optimise your website for your customers to prevent confusion or anxiety
• Learn how and why to use A/B testing.

Key Links From The Show:

Chris’s Twitter
disruptiveadvertising.com/guide
Hotjar.com

Optimizely

VWO

Recommended Books:

The 4 Hour Work Week by Timothy Ferriss
Freakonomics by Steven Litt & Stephen Dubner

Seven Habits of Highly Effective People by Stephen R. Covey

Sarah Barbour is a book coach and editor for Entrepreneurs with stories to tell. She helps authors get focused on their goals and audience, establish a realistic timeline for their book, keep them accountable to their writing targets, and walk them through the self-publishing process.

Quotes To Remember:

"A book is a really nice opportunity to get to know someone on a slightly deeper level."

"Pretty much everyone hits a wall at some stage."

"There's always a stage where you think: I just can't do this"

"Get it all out….then you can start the process of organizing it."

"Once you hear that information, rather than seeing it, you get a different perspective from it."

"What if I write this book and no-one reads it?"

What You'll Learn:

• How to get started writing successfully
• How to choose a good solid book topic
• Why it's good to hire beta readers and editors
• Why it's a good idea to allow time between finishing a book and publishing it
• How to approach and deal with writer's block
• Why continuously writing helps you to find the content you like

Key Links From The Show:

www.adventure.ink/

Episode 50 - Jeff Goins

Recommended Books:

7 Habits of Highly Effective People by Stephen R. Covey

Real Artists Don't Starve by Jeff GoinsFrom Where You Dream by Robert Olen Butler

Sarah Barbour is a book coach and editor for Entrepreneurs with stories to tell. She helps authors get focused on their goals and audience, establish a realistic timeline for their book, keep them accountable to their writing targets, and walk them through the self-publishing process.

Quotes To Remember:

“A book is a really nice opportunity to get to know someone on a slightly deeper level.”

“Pretty much everyone hits a wall at some stage.”

“There’s always a stage where you think: I just can’t do this”

“Get it all out….then you can start the process of organizing it.”

“Once you hear that information, rather than seeing it, you get a different perspective from it.”

“What if I write this book and no-one reads it?”

What You’ll Learn:

• How to get started writing successfully
• How to choose a good solid book topic
• Why it’s good to hire beta readers and editors
• Why it’s a good idea to allow time between finishing a book and publishing it
• How to approach and deal with writer’s block
• Why continuously writing helps you to find the content you like

Key Links From The Show:

www.adventure.ink/

Episode 50 - Jeff Goins

Recommended Books:

7 Habits of Highly Effective People by Stephen R. Covey

Real Artists Don’t Starve by Jeff Goins
From Where You Dream by Robert Olen Butler

Penny Elliott runs a 6-figure business and has been published in over 25 magazines and media outlets. After making over $15 million in sales over 16 years, she discovered how to easily make sales, and she teaches others how to do the same. She works with motivated female entrepreneurs to give them the confidence to live a life they love through enhanced sales in their businesses.

Quotes To Remember:

"If you don't have sales in your business, then you don't have a business, you just have a pretty website."

"Outsource as much as you possibly can."

"If you're doing anything more than once, automate it."

"When you've got a peak in sales, look back to see what it is that you did to cause this to happen."

"As soon as you drop off the gas, you'll slow down."

What You'll Learn:

• Learn to be able to have BOTH a rich and relaxing lifestyle.
• Learn to prioritise and focus on the "money making aspects" of your business
• How to create ONE useful way to help focus on areas of your business.
• Learn to analyse previous performance to see how it affects your current income.
• How and why to find a coach to boost your performance.

Key Links From The Show:

Penny's Site

Recommended Books:

The Confidence Code by Katty Kay and Claire Shipman

The Prosperous Coach by Steve chandler and Rich Litvin

The Big Leap by Gay Hendricks

Penny Elliott runs a 6-figure business and has been published in over 25 magazines and media outlets. After making over $15 million in sales over 16 years, she discovered how to easily make sales, and she teaches others how to do the same. She works with motivated female entrepreneurs to give them the confidence to live a life they love through enhanced sales in their businesses.

Quotes To Remember:

“If you don’t have sales in your business, then you don’t have a business, you just have a pretty website.”

“Outsource as much as you possibly can.”

“If you’re doing anything more than once, automate it.”

“When you’ve got a peak in sales, look back to see what it is that you did to cause this to happen.”

“As soon as you drop off the gas, you’ll slow down.”

What You’ll Learn:

• Learn to be able to have BOTH a rich and relaxing lifestyle.
• Learn to prioritise and focus on the “money making aspects” of your business
• How to create ONE useful way to help focus on areas of your business.
• Learn to analyse previous performance to see how it affects your current income.
• How and why to find a coach to boost your performance.

Key Links From The Show:

Penny’s Site

Recommended Books:

The Confidence Code by Katty Kay and Claire Shipman

The Prosperous Coach by Steve chandler and Rich Litvin

The Big Leap by Gay Hendricks