On this episode of the Scouting For Growth podcast, Sabine VdL talks to Brenden Kumarasamy, founder of Master Talk, a platform dedicated to nurturing top tier communicators in diverse industries. Breneden has honed his craft coaching executives and entrepreneurs helping them ascend into the top 1% of communicators in their fields.
Brenden also runs the popular Master Talk YouTube channel where he has democratised access to his communication tools.
In this episode we dissect Brenden’s journey, his philosophies, the art and science of effective communication, and his vision to transform the way we communicate.

KEY TAKEAWAYS

• My journey started in college where I studied accounting where I created presentations around numbers. Somebody told me that if I wanted to work for one of the big four accounting firms, I needed to participate in these things called ‘case competitions’ which are essentially competitive presentations where you present in front of executives and the best people get jobs.
• I started coaching the other students on how to communicate (mostly for free) to help them win competitions and I accidentally developed a gift for how to speak. While working for IBM I was making videos for fun in my basement, just as a hobby. But that hobby turned into something a lot bigger than I initially thought it was going to. After two and a half years I made the difficult decision to quit my job and do Master Talk full-time. 
• YouTube is the hardest one out of all the platforms to grow, but it’s also the most beneficial one if you stay in it the longest. The 5/20 rule: If I post 1 really good piece of content that’s long form every week for the next 10 years I’ll be successful on YouTube. I’ve already written all my content for 2024 that I’ll film with my production team in the next 3 months. That’s how forward thinking I think about the brand. Never miss a week.
• There are parts of education, consulting, helping other people transform industries that AI will make better. For example, search queries, so I might not need as many people on a research team. But what AI cannot automate is education. No one is going to spend $2,000 to fly out to a conference to watch an AI speak, the human is really important in this situation.

BEST MOMENTS
‘I did not want to be an entrepreneur, I wanted to be an executive. ’
‘A big mistake a lot of content creators make is when they think about personal branding, they focus a lot on what’s hot: Linkedin, Tik Tok, etc. I always thought about my personal brand in decades not days. Who do I want to be in 10 years?’
‘People focus way too much on having 1000 followers, not 1000 conversations. If I do 10,000 podcast interviews, it’s impossible for me to not have 100,000 followers. Luckily, I didn’t need to do 10,000, it took 500.’
‘If you 10 years from now had the chance to look back at your life right now, what would they disagree with you on? Oftentimes it’s not information, it’s implementation that’s missing.’

ABOUT THE GUEST
Brenden Kumarasamy: It all begins with impact. Despite all the presentations I’ve given over my life, I still remember to this day how scared I was to post my first YouTube video. I didn’t look like anything in my workshops or presentations, but I went ahead with this project for one reason: Impact.
A wise friend once told me that I couldn’t possibly coach every human being on Earth with the limited time I had in my life, so I needed to go on video to share my message with the world. I got over my fear, practised 100’s of times on camera until I was finally able to say that I was “YouTube Ready”.
All’s to say that when you care about others and only want to add value, you’ll be able to overcome any fear/obstacle in the service of others.
Website: https://www.mastertalk.ca/
Linkedin: https://www.linkedin.com/in/brendenkumarasamy/

ABOUT THE HOST

Sabine is a corporate strategist turned entrepreneur. She is the CEO and Managing Partner of Alchemy Crew, a venture lab that accelerates the curation, validation, & commercialization of new tech business models. Sabine is renowned within the insurance sector for building some of the most renowned tech startup accelerators around the world working with over 30 corporate insurers & accelerating over 100 startup ventures. Sabine is the co-editor of the bestseller The INSURTECH Book, a top 50 Women in Tech, a FinTech and InsurTech Influencer, an investor & multi-award winner. 

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