Brett Trainor Unplugged

On this episode, we welcome Dan Pfister to the program.  Dan is the founder of StrategicWinBack.com. 

He’s also the co-founder of two other businesses where he's helped generate over 50,000 customers, and has worked with brands like Fidelity Investments and people like Tony Robbins.

Strategic Win-Back’s sole focus is re-engaging and re-activating lost, forgotten and disengaged clients. To learn more about the exceptional ROI that winning back past clients can generate. 

Website:  https://www.brightmove.com/

LinkedIn Company: https://www.linkedin.com/company/customerwinback/

LinkedIn:  linkedin.com/in/danmpfister

On this episode, we welcome Dave Webb to the program.  Dave is Co-founder and Chief Executive Officer of BrightMove, Inc. – pioneers of ATS (Applicant Tracking Systems) – and now one of the fastest growing global providers of hiring and recruiting software within the HR Technology industry.

While working in the evolving digital economy, David and his colleagues discovered a market opportunity in recruiting and staffing highly specialized information technology professionals for large scale projects. They also decided to build their own ATS solution with the granular-reporting and data-analytic features that would result in better- informed business decisions – for themselves and their clients. Thus, licensing the ATS software, which they called BrightMove, became a business of the same name in 2005.

Website:  https://www.brightmove.com/

LinkedIn:  https://www.linkedin.com/company/brightmove-inc./

LinkedIn Dave Webb:  https://www.linkedin.com/in/davidwebb/

On this episode, we welcome Ish Jindal to the program.

Ish is the Founder of Tars,. which helps businesses boost their PPC conversion rates through Conversational Landing Pages.  

Chatbots built on the Tar’s platform help businesses give their customers an experience that is far more engaging and far more human than a boring old form. The end result is a higher conversion rates, more quality leads and most importantly, a happier customer.

To date, our product has enabled over 9,000 creators to build over 16,000 bots that have together completed over 12 million conversations. 

Website:  https://hellotars.com/

LinkedIn:  linkedin.com/in/ish-tars

On this episode, we welcome Michael Himmelfarb to the program.

Michael Himmelfarb is co-founder of InnoEQ, an analytics and advisory firm that shows companies how to be more successful with collaborative innovation i.g. working with enterprise organizations.  InnoEQ provides seasoned product marketing leadership to B-to-B startups that want to accelerate their growth, and also advises corporations on how to effectively engage with startups.  

Previously, Michael was an SVP and general manager at the research company Nielsen, where he transformed series of mature businesses into high performers leveraging startups and innovation.  At Nielsen he also started and ran an incubator in Africa, India and China, and launched a corporate “Shark Tank.”  

Before Nielsen he scaled series of startups while serving in various product and business development leadership roles. 

Website:  www.innoeq.com

LinkedIn: linkedin.com/in/michaelhimmelfarb

Follow up materials:

Da Vinci Biography by Walter Isaacson

Article on Anchor Pricing

https://www.cultofmac.com/631180/apple-prices-anchoring-effect/

On this episode, we welcome Nicki Perchik to the program.

Nicki is the founder/CEO of The NLP Group, a boutique Executive Search Firm based in Chicago. NLP works with Senior and Executive level professionals on opportunities covering a broad spectrum of industries and functional areas. NLP’s clients span the entire United States and globe, ranging in size from early stage start-ups to Fortune 50 companies. NLP has consistently been recognized for outstanding performance, exceptional results and unmatched levels of service and support.

Website:  https://www.thenlpgroup.net/

LinkedIn:  linkedin.com/in/nicoleperchik

On this episode, we welcome Tessa Herd-Court to the program. 

Tessa Herd-Court is the CEO and co-founder of IntelligenceBank, a smart content management platform that helps businesses streamline processes and put governance around digital content. IntelligenceBank is headquartered in Melbourne, Australia, with offices in the US and Canada.

In 2013, IntelligenceBank was named a Deloitte Asia Fast500 winner and Tessa was named as a finalist in the NAB Women’s Agenda Entrepreneur of the Year Awards. 

IntelligenceBank Overview:  https://www.youtube.com/watch?v=SLYvrwegGWE

Website:  https://www.intelligencebank.com/

LinkedIn:  https://www.linkedin.com/in/tessacourt/

In the first 10 episodes, we have featured industry and subject matter experts that have shared their best practices and recommendations on what has worked for them and their customers. I have been mentioning in the intro that we will also be featuring Founders that have successfully led their companies through a growth journey.

I am excited to announce that the next 2 episodes will feature success stories. In the first episode, Tessa Herd-Court who is the co-founder and CEO of fast-growing, Australian based IntelligenceBank joins the show. In the second installment of the Success Series, Nicki Perchik who is the CEO and Founder of the Executive Recruiting firm NLP joins me for a conversation.

I wanted to find out from these founders how they were able to break through the eye of that needle and were able to scale their businesses.

I hope you will enjoy the conversations and thanks for listening.

Branding is one of the first things that companies work on when they start to do business, and yet it is one of the last things that ever gets finalized within the organization. 

From explaining to clients and customers what a company's value is, to making sure that their positioning in the marketplace is well represented, branding accounts for a lot of a company's ability to succeed.

Diana Finley the Co-Founder of InnerView Group and today’s guest on the Hardwired for Growth podcast, knows a thing or two about the power of a strong brand. She works with internal brand representatives to help organizations rethink and imagine the way that they are organizing their teams around their marketing messages. 

Website:  https://innerviewgroup.com/

LinkedIn: linkedin.com/in/diana-finley-4692026

On this episode, I am thrilled to have Dan Weinfurter join the program.

Dan was the Founder of GrowthPlay, an integrated sales effectiveness services business that grew rapidly to be ranked #22 on the 2017 Inc. 500 list of the fastest growing private companies. In Dan’s 25 years as a serial entrepreneur, he has built three prior private equity-backed companies from start-up to considerable scale, including Parson Group, his first startup that landed #1 on the coveted Inc. 500 list.  

He is the author of Second Stage Entrepreneurship, Ten Proven Strategies to Drive Aggressive Growth (Macmillan/Palgrave, 2013). 

Dan was an Adjunct Professor of Entrepreneurship and Innovation at Northwestern University’s Kellogg School of Management.

Dan is currently a Director at Mentor Group UK.  Mentor is a London-based global technology-enabled services firm that delivers solutions focused on improving sales productivity, leadership capability and revenue growth. 

Visit: www.mentorgroup.co.uk  and   www.danweinfurter.com

Michael Haynes is a B2B Growth Accelerator. 

His passion and focus is helping start-ups and Small-Medium Businesses (SMEs)  to use buyer driven approaches to develop products, services and solutions that business customers want thereby enabling them to acquire the corporate customers they seek.

Originally from Toronto, Canada, Michael has been living in Sydney Australia for over 19 years.

Michael has over 23 years’ experience working with companies in Australia, Brazil and Canada across a range of industries including Financial Services, Professional Services, IT and Telecommunications to develop and implement customer driven strategies and initiatives to drive business growth and performance.

He has been interviewed on international podcasts including Accelerate Your Business Growth and The B2B Growth Show here in the US, the Start-up Canada Podcast as well as the Making It Count podcast in Australia.

Michael is also the author of the book, Listen Innovate Grow: A Guidebook for Start-ups and SMEs to Acquire and Grow Business (B2B) Customers.

Michael’s Social Channels: