15 years ago Viberg was pretty firmly Canada’s most hardcore logging and industrial boot company. Since Brett Viberg took over the reins of the nearly 100-year-old brand from his father Glen, Viberg has in many ways completely changed the high-end, recraftable boot market—most notably with its Service Boot, which became a legitimate game-shifting icon, and inspiration to many. 

In our last chat in 2021, Viberg was in the midst of directional shift again, although you could only catch traces of what that would mean in the years to come. Now, two and a half years later, Brett’s vision is starting to present itself in a product line that’s in some ways the classic Viberg of the last decade, and in others something totally different. 

And so I poked and prodded Brett on what’s been happening out in public and behind the scenes, as we also traced back his personal Viberg timeline to understand how in the hell a Canadian logging boot company is somehow now creating some of the most well-made production dress shoes in the entire world. 

This episode was sponsored by Coblr—the business management system powering the repair industry. https://www.coblros.com/

Support the Shoecast, get full bonus episode access, and join the most interesting shoe-and-boot-loving community on the internet with a Stitchdown Premium membership

https://www.stitchdown.com/join-stitchdown-premium/

Check out our site!

https://www.stitchdown.com/

2025 dates and location for Stitchdown's Boot Camp 3—the world's fair of shoes and boots and leather and more—coming soon.

https://www.stitchdownbootcamp.com/