Pele - the first global sports person, honestly he was more than just a person. Whose name stirred expectations whenever invoked, be it high-profile international football forums in megacities or humble, impromptu, quickly cobbled-up pitches in some of the most forgotten corners of the world. Things that brands try their hardest to be.  Come join Rakshit and Shashank as they discuss how Edson Arantes do Nascimento became Pele, the brand. The Man has left us with a wealth of knowledge and opportunities; let's explore and harness them together.  Listen and Learn!

Influencers are earning in millions this very minute. Who would have thought that the thing which didn't even exist two decades back would become half of the youth's dream!  In this episode of #HopefullyMarketing podcast, Shashank and Rakshit talk about how influencer marketing works, its pros & cons, and how brands can make the most out of it!  They go over its process that why it has worked so well for some brands like Nykaa & why it backfired for another.

Building a startup as a college student is no easy feat. It takes grit, determination, and a whole lot of hard work to turn your ideas into a successful business.  In today's podcast Rakshit & our special guest Ishaan Sharma, founder of Marketup, get into the challenges of starting your business as a college student. Ishaan became a millionaire at the age of 20 & have a social media presence of 600K subs. That's sick!  Tune in to learn what it takes to build a million dollar startup, challenges & fears faced, skills, funds, & tools needed, and much more!

Is ChatGPT a good thing or not? Well, that depends on who you ask. Some may see it as a helpful AI assistant, while others may fear its potential to take over the world.  But one thing's for sure: ChatGPT is definitely making waves in the world of artificial intelligence, and it's up to us to decide how to use its capabilities for good. So whether you love it or fear it, ChatGPT is here to stay.  In today’s podcast, Shashank and Rakshit discuss the future of ChatGPT, how it is going to affect the content marketing space and the world overall.

What were you doing when you were in college? I was most probably thinking about what to eat next. On the other hand, our special guest for this podcast, Madhan, started his own media company in college with some friends and is now consulting small business to get online.  As a content creator, he has managed to build a community of 1 million subs on Youtube. I’m sure if you’re getting into the content creation space, you’ll be having so many questions about how to start, grow, and make money.  He is the first South Indian Creator to make a course in partnership with India’s largest learning platform Udemy. Right now he has his own course where he teaches people how to market without spending money by just creating content.  There are a lot of firsts in this podcast. First-time Shashank SN is showing his face on camera for the podcast and this is our first podcast that is fully in Tamil as our guest feels more comfortable conversing in that language.

If you closely look at TATA’s movements, you’ll see that they are trying to expand in the Indian beverage market with its recent acquisitions like Campa Cola and Bisleri.  TATA is willing to spend Rs 7000 crore to acquire Bisleri. That’s a huge number and as a consumer, you need to know why and what it could mean for you in the future.  In today’s Hopefully Marketing podcast, Shashank and Rakshit take a closer look at the deal between TATA and Bisleri and what could be its potential plans for the brand.

It has been predicted that everyone would be a creator in some sense in the future. It's no wonder that the creator economy has been on the rise and all the digital platforms are pushing towards the same.  But everyone jumping into the creator space could affect the type and level of content that we might see in the future.  Hear out Shashank and Rakshit in the latest episode of #HopefullyMarketing, gathering their positive and concerning outlook on the Creator Economy. Get informed and entertained at the same time.

Layoffs are happening not only in India but all around the world. The biggest reason is…yes, you guessed it right, recession. Its impact has affected the world's top companies like Meta, Amazon, and even big startups like BYJU's in India.  In today's podcast, Rakshit and Praney picks up the crisis surrounding layoffs with a special focus on its impact on Indian companies, and also how the market will look after 6-12 months.

In this week's podcast, we have Kushal Lodha on board with us. Rakshit and Kushal get into the space of Creator Economy and other businesses in the creator space evolving in India.  Kushal's journey is not a straight line, he went from being a CA to a VC, and finally moved into the Content Creation space.  Having nearly 100K subs and followers across various social media handles, he breaks down growth strategies and learnings for each platform. Major takeaways from this podcast.

If AI software is generating content for an individual and that person is only filling in some keywords, would you call that person a Content Creator?  Does AI increases the ability of humans to do better or takes over their work and destroys that novel quality of content creation?  Where should we draw the line? In this week's #HoefullyMarketing podcast, Shashank and Rakshit discuss the dual nature of AI technology in the content creation space.