How many of you have noticed that you are scrolling through content that you don’t even follow or like on your YouTube feed or Instagram explore section?

Shashank and Rakshit don’t know what’s wrong with these platforms’ algorithms, but they are here to address it. This week in #HopefullyMarketing, they both went into a ranting mode about how social media has become recommendation media that not only destroys their purpose but also doesn't make any sense.

Tune in for a hopeful discussion between these two that someday either these platforms revert to their original purpose or something new comes up.

We don’t know about you, but we’ve always felt a deep love for traveling across cities, countries, and places. That is why for this podcast, we have a very special guest, a traveling creator, Aakanksha Monga.

From leaving a well-paid corporate job to chasing her passion for traveling and content creation, she has built a massive following of 327K on Instagram and a community of 10.8k subs on YouTube.

In this podcast, Rakshit talks with Aakanksha about her content creation process and what it's like to be a full-time creator, building your own community from scratch, and the efforts that go into making all that content. Don’t forget to tune in because you’ll get some major takeaways from this budding creator.

Most of you have watched shows like Game of Thrones, Office, Stranger Things, and Friends, right? Nowadays, TV shows have become a brand in themselves. The way in which these shows are advertised has a lot to do with psychology.

Our short segment #HopefullyMarketing is a conversation between Shashank and Rakshit about ‘Brandized TV Shows.’ They talk about how these TV shows build themselves into brands to make money and the strategies they use to make it happen.

Tap the link in our bio to know more.

P.s - ‘Brandized’ is a term coined by Shashank. At this rate, he’ll write a dictionary of his own.

Praney, and our special guest, Shweta Sivasankaran, sit together to discuss the ‘The Art of Building Brands’ in this week’s podcast.

One thing we all need to get right is that ‘Marketing Is Not Just Social Media.’ Social Media or Digital marketing is only one branch of Marketing. But in today’s tech-savvy world, the lines between the two are getting blurry, and whenever someone mentions marketing, they automatically think of social media.

Shashank and Rakshit go on a mission to bring out some clarity over the topic in our short segment #HopefullyMarketing. They talk about why social media is not for everyone, other marketing channels, and which one is suitable for whom. Don’t forget to check out.

Shashank and Rakshit are back with the secret formula of 'How to Catch Viral', of course, not the flu, please stay away from that :').

You might want to take a second look at what Health Brands are selling you under the tag of being a ‘health-friendly’ label. Are they really sugar-free and diabetic friendly or that’s not the case?

Why is health so important? Most probably because you can’t buy it, but hey, you can always look after your health, precaution is the best cure after all.

In this week’s podcast, Rakshit and our special guest (or should I say Chef) Harsh Kedia dissect the health food industry and unveil many unanswered facets of it. Take an insider look at the Health Food industry and get aware of what brands have been selling you.

Today’s topic is about Content Marketing and hopefully it’ll not get banned because of all the regulations, and we’ll all get to keep our jobs together, like Shashank and Rakshit.

Brands use content marketing to promote their stuff in an indirect manner. Imagine Netflix telling you, “Hey! Here's a new series. Go and watch it.” Nope, that’s not how it works.

People want to see something that’ll catch their attention. In this short #HopefullyMarketing segment, Shashank and Rakshit talk about how brands use content marketing and also how it can be harmful in certain cases, especially for the youth.