As humans, we live to live in our comfort zone. We apply the same thinking in our business and in our profession. We are planners, we like to get a clear direction to things. This is all good, but what happens when uncertain situations strike us? Are we prepared to adapt? Are we agile enough to unlearn and restrategize?
The Pandemic too taught up a great lesson of adaptability and flexibility in our thinking. Marketers had a lot to learn from this.
Listen to this episode featuring Babita Baruah, Managing Partner GTB India on the brewing topic 'Marketing with agility'. In the episode, Babita will share her insights on how organizations and agencies can succeed by being agile and adapting to newer ways of functioning.
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