I can't say "Brexit" without choking down laughter. But many people are passionate about Brexit, and I don't mean to make light of it. But what's amusing from an outside perspective? How would Brexit have been negotiated better? Keld Jensen returns to the Negotiations Ninja podcast to apply his expertise to another contract negotiation that would have benefitted from his input.

Outline of This Episode

• [2:42] Was Brexit an amazing deal?
• [4:54] What was negotiated well?
• [7:03] Political negotiation vs. business negotiation
• [8:26] Mistake #1: The wrong people at the table
• [10:34] Mistake #2: Too many cooks in the kitchen
• [13:22] Mistake #3: No concrete negotiation strategy
• [17:21] What can other countries learn from this?
• [19:42] How to apply this to the business landscape
• [21:58] Ask the counterparty questions—then listen
• [23:52] Life or Death listening by Dan Oblinger

Resources & People Mentioned

• Life or Death Listening by Dan Oblinger
• The Trust Factor: Negotiating in SMARTnership by Keld Jensen
• Honest Negotiation by Keld Jensen
• Episode #199 with Mihai Isman

Connect with Keld Jensen

• Keld's Website
• Connect on LinkedIn
• Keld's YouTube Channel

Connect With Mark

• Follow Negotiations Ninja on Twitter: @NegotiationPod
• Connect with Mark on LinkedIn
• Follow Negotiations Ninja on LinkedIn
• Connect on Instagram: @NegotiationPod

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