Hello, I'm Brian Cooke.

Here's Note #14 to help you get more out of coaching and practice.

Winning demands conditioning, preparation, and intensity.

Winning also requires an ability to  welcome pressure, conserve energy, and position yourself with patience for a winning score.

Be prepared.

Expect and enjoy pressure.

Play your best when it matters most!

For more coaching and leadership lessons, connect with me at BCedX.com.

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Hello, I'm Brian Cooke.

Here's Note #15 to help you get more out of coaching and practice.

Winners begin with the end in mind.

They see the target,

visualize their shot,

then take action to score and win.

What is your most significant target?

Now,

Take dead aim!

For more coaching and leadership lessons, connect with me at BCedX.com.

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Hello, I'm Brian Cooke.

Here's Note #16 to help you get more from coaching and practice.

Aim high this week, as always.

And accept setbacks with grace and thanks for lessons that may help you sharpen your game and step up to the next level.

Learn from adversity and adjust, adapt, improve, or create new strategies and relationships that will help you win tomorrow!

For more coaching and leadership lessons, connect with me at BCedX.com.

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Hello I'm Brian Cooke.

Here's Note #17 to help you get more out of coaching and practice.

Although success if impossible without effort, too much effort and practice sometimes lead to fatigue and injury that make it impossible to play your best.

Great players know at-times they achieve more when they do less.

If you are working hard and experiencing disappointing results, it may be time for a well-designed time out!

For more coaching and leadership lessons, connect with me at BCedX.com.

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Hello, I'm Brian Cooke.

Here's Note #18 to help you get more out of coaching and practice.

Dwelling on loss will not change it.

For better and worse, your choices and commitments today create your future.

Know What's-Important-Now.

Practice and play to W-I-N!

Develop good habits.

Hang-out with people who encourage you to be the best you can be!

For more coaching and leadership lessons, connect with me at BCedX.com.

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Hello, I'm Brian Cooke.

Here's Note #19 to help you get more from coaching and practice.

Here are five reasons adversity and setbacks are good for me and likely for you too!

Greatness. Adversity is a signal we are pursuing or confronting something significant. Most anything worth doing encounters adversity. If it were easy, everyone could do it.

Skills, Motivation + Commitment. Adversity highlights our strengths and exposes our weakness. Obstacles test our talent and dedication. Setbacks demand courage and build character.

Learning + Problem-solving. Adversity deepens and accelerates learning. Solving difficult problems forces us to think, play, and work with new understanding and applied knowledge.

True Friends. Trusted Partners. Adversity helps us recognize and discover true friends and trusted partners. While fair weather encourages casual connections, we count on and develop our most valued relationships in stormier conditions.

Win or Pivot. The most difficult wins are the sweetest. Repeated setbacks challenge us to change our plans or redirect our energy toward a different target!

For more coaching and leadership lessons, connect with me at BCedX.com.

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Hello I'm Brian Cooke.

Here's Note #20 to help you get more out of coaching.

What can you do that would be difficult for anyone else?

In a world where it is easy to copy others, it's important to make the most of your unique talent.

Here are five keys to know your strengths and be the best version of you!

Data. Collect and analyze information, trends, and competitive benchmarks. Data help you recognize your greatest opportunities and challenges. Data help validate your assumptions, guide your daily practice, and predict your future performance.

Differentiation. Outworking others is not a sustainable advantage. Study your competition. Know what makes you distinctive. Acknowledge your weaknesses. Sharpen and exploit your competitive edge. Trust your unique skills and capabilities.

Relationships. All people matter and some people matter more in your life and career. Prioritize work with people who value your skills and services. Strengthen relationships with key partners and preferred customers.

Location. Where you live and work is one of your biggest choices. Choose to compete in places that favor your talent. Invest where you have an advantage. Beware of places with a formidable opponent or a crowded field of competitors.

Execution. Great strategy is worthless without reliable execution. Know and continually improve your capabilities. Deliver what you promise. Sell what you can repeatedly deliver.

Choose and play a game you can win!

For more coaching and leadership lessons, connect with me at BCedX.com.

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Hello I'm Brian Cooke.

I coach leaders who aim high and expect the best.

This is an introduction  to  Aim High! 30 Notes to Leaders for Peak Performance.

Years ago, I began writing these messages to share observations and lessons learned while coaching leaders in diverse organizations throughout the world.

Today, as I celebrate 30+ years of coaching, I am delighted to publish this edited collection of messages for leaders, coaches, teachers, athletes, and parents who are dedicated to being and helping others become the best they can be.

There are many paths to peak performance. 

I am hopeful one or more of these notes will help you and people important to you achieve as much or more than you believe is possible!

For more coaching and leadership lessons, connect with me at BCedX.com.

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Hello I'm Brian Cooke.

I coach leaders who aim high and expect the best.

Here's Note #1 on Possibility.

A view of earth from space suggests possibilities that await when we look beyond our local perspective. 

As children, we explored and wondered about extraordinary things.

As we grow older, our perspective narrows and we fall into familiar habits and routines. 

Look up. 

The more we look, the more we see!

For more coaching and leadership lessons, connect with me at BCedX.com.

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Hello I'm Brian Cooke.

I coach leaders who aim high and expect the best.

Here's Note #2 on Possibility.

I did not appreciate the challenge of growing a healthy lawn until I moved to the high desert.

Growing grass in Boston where I grew up was never an issue. Rainfall is plentiful in New England and our lawn in mid-summer needed mowing twice each week. 

But here in New Mexico, there are many obstacles to a healthy lawn. The soil is sandy, the heat intense, and rainfall is rare. 

Working in our high desert yard reminds me, "The grass is not greenest on the other side of the fence. The grass is greenest where you choose to water it!"

For more coaching and leadership lessons, connect with me at BCedX.com.

Click here to read these notes on Amazon/Kindle.