Brian Thinks: Ideas from the Court

Brian Thinks: Ideas from the Court

By Brian LutzSportsTennis
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Brian Thinks: Ideas from the Court episodes

  • Is It Smart to Use More Than One Tennis Pro?

    Omni pro approach for tennis players can be a positive approach but it does come with some pitfalls.  Brian breaks it down so you can make the right decision for your tennis game.

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    EPISODE 89: SHOW NOTES:

    Find a Pro with a Philosophy that resonates with you.

    Be wary of pro's that use different terminology and philosophy it can stymie your development.

    Hiring pro's while on vacation can be a great way to connect with fresh perspective and grow your tennis community.

    6 min
  • What Is The Best Can of Tennis Balls That You Can Buy?

    Brian tells you his favorite can of tennis balls and how is students rave about them when he cracks open a new can.

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    SHOW NOTES:

    Penn Tour Balls on Tennis Express

    Video on How Tennis Balls are Made

    Wilson Tennis Ball Manufacturing 

    6 min
  • How to Handle a Bad Review on Yelp For Your Tennis Lesson?

    Not everyone may love you.  Brian's explains how to handle a bad Yelp review for your tennis lesson service.  

    McClain's Tennis the All Time King of 5 Star Yelp Reviews for Tennis Coaches.

    Tips for Handling a Bad Review:

    1. Take a Deep Breath.  

    2. Gather Information. Step away from the keyboard!

    3. Research the Issue

    4. Research the Yelp Writer

    5. Issue an one of two types of apologies.

    6. Understand the Yelp Audience with the 1/9/90 rule.

    9 min
  • Process vs Outcome. Which is the Best Way To Teach Tennis?
    In a marketing world where "outcome" reigns king how do tennis pro's "trust the process" to help their students achieve their goals that sold them on their service?
    SHOW NOTES:
    Grab your email and enter our Twins of Miami LiveBall Giveaway.  Sign up on Backhand-City.com
    Understand how to market your service with features vs outcomes.
    Have basic bench marks and KPI's (Key Performance Indicators) so you student can see tangible improvement quickly.
    Price your service according to demand.
    Build relationship with your value added benefits.
    8 min
  • 10 Ways Tennis Pro's Can Grow Their Instagram Page

    Brian gives 10 tips for growing your Instagram page for tennis instructors and tennis players.

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    Tips for Growing a Tennis Pro's Instagram Page:

    1. Go Live

    2. Use IG TV for long form content and tennis tips

    3. Use strategic hash tags

    4. Three Tennis Photos or Videos Per Day on newsfeed

    5. Ten photos or videos on Story

    6. Engage within your category

    7.  Post and Share user generated content from your students

    8. Host a Contest 

    9. Use emojis

    10.  Use micro influencers in your local area




    9 min
  • Can You Learn From Tennis Coaches under 30?

    Brian explains the benefits of being a tennis coach starting out in 2019 as compared to previous generations and how he coached when he was younger and compared to present day.

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    8 min
  • "Show Me The Money" or The Meaning?

    Brian retells the story of the psychology of digging holes and how it brings meaning and direction to the job of coaching tennis.

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    Daily Tennis Episode: 83

    7 min
  • LiveBall vs Cardio Tennis. What's the difference?

    Brian explains the difference between LiveBall and Cardio Tennis and how their paths crossed when the innovators briefly considered merging their ideas.

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    SHOW NOTES:

    Cardio Tennis.com

    LiveBall 

    LA LIVEBALL

    Underground Tennis Movement

    Riviera Country Club 

    MIAMI LIVEBALL

    Backhand City

    9 min
  • The Best 3 Books for Tennis Players

    Brian previews the three most influential books written by tennis players decades apart but with no shortage of impact on the world and the tennis community.

    Inner Game of Tennis

    Days of Grace / Arthur Ashe

    Open by Andre Agassi

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    8 min

About Brian Thinks: Ideas from the Court

From the publisher's feed

Short ideas from a lifetime on the racquet court.