The number one topic I hear requested is how to book more weddings!
There is one strategy that has increased my conversion rate to an 85% conversion rate and the BEST part is that hardly ANYONE is doing it!
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Doing Phone Consultations
The pushback I always get when it comes to phone calls is the fear of getting on the phone, feeling like you’re on the spot, by the end of this episode, you’ll not only feel convinced to offer phone calls but you’ll also feel empowered
Became obsessed with learning business
Sales Strategies and Psychology
In a recent episode, Attracting more Clients Part 1, I shared some psychology behind how women purchase
Multiple touch points and an emotional connection
Phone Call Consultations serve multiple purposes
Allows you to build a personal connection
Allows you to address their fears & concerns, which eliminate the barriers, what's stopping them from hiring you
Allows you to position yourself as the expert & show your VALUE, sets you apart immediately
Lastly, it allows you to recognize any Bridezilla vibes or red flags
HOW:
I will give a quick overview of some important areas to touch on, for the women who choose to invest in one on one mentorship sessions with me, I do have a full script and I go over this phone call process in depth
The call should take about 15 mins sometimes 30 mins if you’re really vibin!
First - get to know them, don’t go straight to business
Ask them about their vision for hair & makeup
Listen for any fears or concerns they verbalize
Tell them what makes you different, how do you cater to them, paint the picture of what it's like to work with you
Address their concerns / fears, what can you do to comfort them and make them feel safe
Give them CLARITY, be very specific about how the booking process works, what to expect next. You want to make it SUPER easy for them to book you and pay you!
If they’re feeling confused at all, they will interpret that as you being unorganized or they will feel overwhelmed and move on to the next artist. Obviously you want process to flow seamlessly, if you feel you need help in that area, I also help optimizing processes & systems during my one on one sessions, link will be in the show notes
Send them the next steps to book you!