In episode 152, we sit down with Adrianne Marsh, longtime strategist, campaign leader, to dig into the evolution of voter behavior and the future of Democratic strategy. From digital ethnography to narrative research, she explains what campaigns keep getting wrong and how Democrats can more effectively connect, communicate, and win.

Adrianne Marsh is a veteran Democratic operative and CEO of Altum Insight. She has led and advised winning campaigns at every level, including managing Senator Claire McCaskill’s successful 2012 re-election, helping Democrats win back the U.S. Senate majority in 2006, playing a key role in Senator Michael Bennet’s 2010 victory—one of the few Democratic Senate wins that cycle—and contributing to President Barack Obama’s 2008 election. Adrianne has also been a long-time consultant in the field of PR, mail, TV and digital ads, and now research. At Altum Insight, she brings decades of field, communications, and strategic experience to help candidates and organizations translate research into narratives and operations that win trust and votes.

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* Altum Insight

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