When pitching their inclusive eyewear brand to investors, Reframd ’s co-founders Shariff Vreugd and Ackeem Ngwenya often faced doubts about whether a market existed for their product. But if you look beyond the West, says Shariff, the opportunity is massive.

In the second of a two-part series on inclusive brands disrupting the eyewear industry, we talk about how Reframd is reimagining eyewear frame design to cater to communities that have traditionally been overlooked.

In this episode we discuss:

• Why certain demographic groups have felt neglected by the eyewear industry
• Why Reframd had to rethink its target audience post-launch
• How the company's data and insights can benefit the eyewear industry
• The test to determine if your glasses fit correctly 

In case you missed part 1 of the series, check out Episode 11 with Athina Wang and Florence Shin of Covry. If you’d like to hear more stories like this, please support the podcast by leaving a rating on Apple or Spotify and sharing it with others via this link: https://pod.link/1711282282  

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About Shariff Vreugd

Shariff is the Managing Director and Co-founder of Reframd, a company that crafts and manufactures eyewear products based on the unique facial measurements of each customer. Reframd's mission is to make the eyewear industry more inclusive.

Learn more about Reframd: https://www.reframd.com/

Follow Reframd on Instagram: https://www.instagram.com/reframd/ 

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