Dr. Kenneth Pierce didn't just fill a geographic gap when he opened Veterinary Vision Center in underserved Shreveport, Louisiana—he identified a nationwide crisis. The shortage of veterinary specialists means general practitioners often lack access to expert guidance for complex cases, leading to stressed veterinarians, suboptimal patient outcomes, and frustrated pet owners facing long drives and high costs. 

Read the full show notes, memorable quotes, and key takeaways. 

See Where Your Practice Stands: Take our Practice Growth Readiness Assessment 

His solution, Vespecon, offers unlimited virtual face-to-face consultations with specialists across all veterinary fields through a membership model. This empowers general practitioners to deliver specialist-level care locally while building confidence and strengthening client trust. 

In this episode, we explore how Vespecon's model creates wins across the board: veterinarians gain knowledge and confidence, pet owners save money while getting better outcomes, and specialists extend their reach and impact. Dr. Pierce also discusses the business advisory services Vespecon now offers—recognizing that practice owners need support beyond clinical knowledge to truly thrive. 

Whether you're in veterinary medicine or any healthcare specialty, this conversation offers insights about leveraging technology to bridge access gaps, the importance of asking for expert support, and how comprehensive practice support prevents burnout while improving care delivery. 

Connect With Us: 

Be a Guest on the Show 

Thriving Practice Community 

Schedule Strategy Session with Tracy 

Tracy’s LinkedIn 

Business LinkedIn Page