“First, Break All the Rules: What the World’s Greatest Managers Do Differently” is a revolutionary book by Marcus Buckingham and Curt Coffman published in 1999. It analyzes the fallacies embedded in conventional management techniques and offers some alternative, counter-intuitive advice designed to improve employee happiness and performance. Based on a study conducted by the Gallup Organization involving over 80,000 managers across various industries, this book explores the challenges faced by many companies — attaining, keeping and measuring employee satisfaction. In this summary, you will discover how great managers attract, hire, focus, and keep their most talented employees.