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[BRIEF] Crypto Chaos Hits Canyon-SRAM: Cycling's Sponsor Problem
We build durable cyclists. New performance videos every week on YouTube:
👉 https://go.semiprocycling.com/go/x285p7
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Zondacrypto's financial turmoil puts Canyon-SRAM's future in question — again exposing cycling's dangerous dependence on volatile sponsors. We look at why the UCI's licensing system can't prevent this, and what it means for the women's peloton.
Daily cycling intelligence, produced by SEMIPRO CYCLING.
View all episodes
By SEMIPRO CYCLING
4.9
155155 ratings
We build durable cyclists. New performance videos every week on YouTube:
👉 https://go.semiprocycling.com/go/x285p7
---
Zondacrypto's financial turmoil puts Canyon-SRAM's future in question — again exposing cycling's dangerous dependence on volatile sponsors. We look at why the UCI's licensing system can't prevent this, and what it means for the women's peloton.
Daily cycling intelligence, produced by SEMIPRO CYCLING.
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