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[BRIEF] Crypto Chaos Hits Canyon-SRAM: Cycling's Sponsor Problem
We build durable cyclists. New performance videos every week on YouTube:
👉 https://go.semiprocycling.com/go/x285p7
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Zondacrypto's financial turmoil puts Canyon-SRAM's future in question — again exposing cycling's dangerous dependence on volatile sponsors. We look at why the UCI's licensing system can't prevent this, and what it means for the women's peloton.
The Cycling Brief — Daily cycling intelligence, produced by SEMIPRO CYCLING.
View all episodes
By SEMIPRO CYCLING
4.9
155155 ratings
We build durable cyclists. New performance videos every week on YouTube:
👉 https://go.semiprocycling.com/go/x285p7
---
Zondacrypto's financial turmoil puts Canyon-SRAM's future in question — again exposing cycling's dangerous dependence on volatile sponsors. We look at why the UCI's licensing system can't prevent this, and what it means for the women's peloton.
The Cycling Brief — Daily cycling intelligence, produced by SEMIPRO CYCLING.
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