Introduction
* Understanding the struggle with consistency despite having the tools, ideas, and workflow.
* Goals and plans without execution lead to frustration.
* Tips and strategies to maintain consistency without burning out.
* For creators and service providers focusing on brand awareness and lead generation.
Timestamps
[0:01] The struggle is real… This video shares tips for creators and service providers focusing on brand awareness and lead generation.
[0:28] Use the 3H strategy along with the 12-week year for a realistic content plan, avoiding burnout and inconsistency.
[01:25] 3H strategy notes - Help, Hub, Hero
[04:12] Conduct an audit, set goals, define content types, platforms, audience, and frequencies for a content plan.
[05:30] Use ChatGPT for content planning, generate themes, FAQs, and content ideas, then create a 12-week content plan.
[07:44] Focus on consistent content creation, streamline your process with templates, schedule tasks, and celebrate wins to stay motivated.
Key Takeaways
1. Embrace the 12-Week Year Strategy
* Using the 12-week year framework to create realistic and manageable plans.
* Unlearning old habits and starting fresh for better consistency.
* Focusing on ease and avoiding burnout.
2. Implementing the 3H Strategy
* Help Content: Short form, searchable, and evergreen. Educational and instructional to build brand awareness and lead generation. Examples: How-tos, FAQs, top lists, step-by-step guides, tips, and tricks.
* Hub Content: Main repeatable content to engage your existing audience. Short or long form, posted weekly, biweekly, or monthly. Examples: Vlogs, day-in-the-life videos, behind-the-scenes, personal stories, motivational videos.
* Hero Content: Promotional content posted monthly, quarterly, or bi-annually. Examples: Webinars, campaigns, case studies, success stories, live streams, behind-the-scenes for launches, promotional videos.
3. Creating a Content Plan
* Audit your current content to identify what works and what doesn't.
* Define goals, purpose, unique selling points, topics, monthly themes, content types, tone, and offerings.
* Identify primary and secondary platforms for discovery and repurposing.
* Understand your audience's struggles and tailor your content accordingly.
4. Leveraging Tools and Platforms
* Utilize tools like ChatGPT for content planning.
* Start or enhance your email list using platforms like MailerLite, Beehive, and Substack.
* Substack for newsletters and podcasts, distributing to Apple Podcasts and Spotify.
5. Practical Tips for Consistency
* Break SMART goals into manageable daily and weekly actions.
* Be flexible and adaptable, considering audience feedback and energy levels.
* Focus on content creation for long-term engagement rather than fast results.
* Use templates and checklists to streamline your workflow.
* Set notifications and automate tasks using tools like Notion and Google Calendar.
* Batch create content on high-energy days and monitor progress regularly.
* Celebrate wins, big and small, to maintain motivation.
Resources
* Watch full video on YouTube
* How to create your own "Binge Bank" | Shaan Puri
* Write YouTube scripts faster
* Simplify YouTube workflow
Listen on Apple Podcasts, Spotify, YouTube
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