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We build durable cyclists. New performance videos every week on YouTube: ๐ https://go.semiprocycling.com/go/2gkpbfย
JPMorgan Chase is reportedly in talks to become an IOC TOP sponsor ahead of LA 2028. We break down why the influx of institutional finance into Olympic sport could reshape cycling's economics โ and not necessarily for the better.
The Cycling Brief โ Daily cycling intelligence, produced by SEMIPRO CYCLING.ย
By SEMIPRO CYCLING4.9
155155 ratings
We build durable cyclists. New performance videos every week on YouTube: ๐ https://go.semiprocycling.com/go/2gkpbfย
JPMorgan Chase is reportedly in talks to become an IOC TOP sponsor ahead of LA 2028. We break down why the influx of institutional finance into Olympic sport could reshape cycling's economics โ and not necessarily for the better.
The Cycling Brief โ Daily cycling intelligence, produced by SEMIPRO CYCLING.ย

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