Briefly

Writing for ads used to mean writing for TV and radio, crafting headlines for print ads and pairing up with a designer to punch up a piece or two. The copywriter’s job was to write. Plain and simple.

Within the past decade or so, however, the role of the copywriter has shifted and expanded. In a multi-faceted media landscape, the mission of an agency or company is to create content that resonates with a consumer, engages with them, tells them a story. Sure, the copywriter’s role in all of this still very much involves writing in a traditional sense, but that isn’t all it requires anymore.

What is the copywriter’s role now?

Hosted on Acast. See acast.com/privacy for more information.

Hosted on Acast. See acast.com/privacy for more information.

Perryn Olson is a sought after B2B marketer and business advisor who understands the impact both strategy and technology can have on a company’s growth and bottom line. He works hand-in-hand with My IT’s proactive support team and clients to secure their networks, educate their employees, and to implement best practices to protect and grow their companies. Perryn has developed business growth strategies for solopreneurs to multi-billion-dollar companies nationwide.

He is a certified marketer with SMPS (Society of Marketing Professional Services), past president of SMPS Southeast Louisiana, and past co-chair of SMPS SRC 2015. He has spoken and written extensively within the build and tech industries, and in 2014, he wrote the Construction Executive’s Guide to Brand Marketing. 

Perryn is an Eagle Scout, a graduate of Loyola University New Orleans, and named one of Gambit's Forty Under 40 in 2010. He enjoys the outdoors, sports, and animals, in fact, he spent 5 years volunteering with the Audubon Zoo as an advanced animal handler and educator. Perryn lives outside of New Orleans with his wife, two daughters, and a husky. 

Hosted on Acast. See acast.com/privacy for more information.

Hosted on Acast. See acast.com/privacy for more information.

Leigh Isaacson is the Co-Founder of Dig - The Dog Person's Dating App. Dig is an iOS mobile dating app for dog owners and dog lovers. As Co-Founder and CEO of the start-up company, Leigh is in charge of fundraising, management, investor relations, daily operations, business partner acquisition, financials, longterm marketing strategies, social media campaigns, and monthly active user growth. Dig was part of the IdeaX Accelerator Program through Idea Village in New Orleans and was selected as a finalist for 2018 MassChallenge Boston.

Leigh is an also an instructor at Tulane University, where she teaches a master's course in Media, Terrorism and Disasters master's students in the Homeland Security and Emergency Response Management program. She also teaches Introduction to Journalism to undergraduate students in the public relations department. Topics include ISIS' use of social media, communication methods in times of domestic terrorism and disaster, interview techniques, and preventing hysteria.

Hosted on Acast. See acast.com/privacy for more information.

Hosted on Acast. See acast.com/privacy for more information.

Tom is an internationally recognized speaker, an active blogger and a contributor to Ad Age’s Small Agency Diary. Tom founded Converse Digital in 2010 after a 20-year career in the advertising agency business to help companies learn how to turn conversations into customers.

In 2013, Pearson published Tom’s first book, The Invisible Sale, available everywhere books are sold.

His previous experience includes Temerlin McClain Advertising in Dallas, Texas where he developed direct marketing, retail and corporate branding programs for various American Airlines service offerings. After leaving Temerlin in 1994, Tom would spend the balance of his career largely responsible for business development at agencies throughout New Orleans.

As Vice President, Business Development at Peter A. Mayer Advertising, he created the firm’s business development program, which generated over 35% growth in new billings in just over four years. Leveraging the systems and approaches developed there he founded his own brand strategy firm, Brandmarken which he successfully ran until Hurricane Katrina forced the young firm to disband.

It was during his short return to advertising as President of another mid-sized New Orleans based firm that Tom developed the framework that is now Painless Prospecting. Based on the belief that getting known for knowledge is more efficient and effective than cold calling, Tom set out to prove his theory in the real world with the founding of Converse Digital.

Since the founding of the firm in 2010, Converse Digital has enjoyed a 25% growth rate year-over-year for each year without making a single cold call or running any paid advertising. All of the firm’s clients are the result of inbound leads as a result of content marketing and social media marketing efforts by Tom.

Tom is an active member of the New Orleans marketing community and served as the President of the American Marketing Association chapter. In 2008, the Advertising Federation named him Agency Executive of the Year and in 2010 the IABC named him Communicator of the Year.

He is a proud graduate of the University of Texas at Austin with a BS in Advertising and is a happily married, but tired father of four.

When not helping his clients better leverage digital platforms to grow their business, he enjoys reading and the very, very occasional round of golf.

Hosted on Acast. See acast.com/privacy for more information.

Hosted on Acast. See acast.com/privacy for more information.

Hosted on Acast. See acast.com/privacy for more information.