At its five hydroponic greenhouse farms, BrightFarms grows a lot of “salad.” And while the coronavirus pandemic has hurt many farm businesses, it has increased demand for the company’s leafy greens. “We wake up with a sense of purpose,” says founder Paul Lightfoot. In a conversation with host Lisa Held, he talks about keeping the farms running and employees safe in the face of COVID-19 and about how their model allows them to feed Americans at a time of crisis while continuing to grow the business.

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