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This week we’re joined by Frannie O (Whiteside) — a loyal listener turned guest who came through with way more than just a story.

Frannie fits right in from the jump, breaking down how she’s built her own lane through fashion and reselling, and what goes into running Brightside Vintage ( @brightside_vintage ). She talks about her eye for pieces, how she curates her style, and the hustle behind turning vintage into something that actually moves.

We get into her day-to-day grind, balancing multiple ventures, and how she stays consistent in a space that’s always changing. She also opens up about confidence, presentation, and how fashion plays a role in how she carries herself and her brand.

Beyond the business, Frannie’s just naturally herself — funny, sharp, and easy to talk to — which makes this one feel less like an interview and more like she’s been part of the crew.

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