Brilliant Branding

By Phil Davis and Liz HiemstraBusiness

Brilliant Branding episodes

July 26, 2018 Finding Brandable Domain Names for Your New Business
When it comes to naming your new business, finding that exact matching, brandable domain name, is perhaps the most difficult challenge.
56 min
July 12, 2018 Naming a Tech Company - Six Steps to Branding Success
Naming a tech or IT company is a challenge, given the crowded marketplace and need for clear messaging. Today's episode focuses on six key steps that provide a proven process for developing clear and compelling brand names for your IT startup or rebrand.
54 min
June 07, 2018 Rebranding Your Non Profit Organization - 5 Steps to Success
Rebranding a non profit organization requires a proven process to keep the project on track.
56 min
May 31, 2018 Naming a Financial Services Company - Tips and Techniques
Naming a financial services company runs the gamut from conservative names (e.g. United Trust & Associates) to the more current strategies such as Mint, Nutmeg and Ally.
56 min
May 24, 2018 The Company Branding Process - 10 Steps to Success
The company naming process doesn't have to be a clouded mystery. This week's show takes you inside our proven naming and branding process, step by step, to show you expert tips to naming your company.
56 min
May 17, 2018 Encore: What is company branding? The good, the bad, the brilliant.
Company branding is one of the most important, yet misunderstood, phrases in all of marketing. Discover the difference between meaningful brand marketing and meaningless double speak. In this episode we'll discuss...
57 min
May 10, 2018 Brand Architecture - From Chaos to Clarity
When companies grow and add new products and services, they often experience "brand sprawl." Soon the product lines sound like a hodge podge of acronyms, modifiers and alphanumeric add ons. There is no architecture to their brand architecture.
56 min
April 26, 2018 Personal Branding - Real Life Tips from a Serial Entrepreneur
Personal branding is a hot topic with so many emerging startups, consultants, experts, bloggers, speakers and business service specialists.
56 min
April 12, 2018 Company Naming Strategies - 8 Great Methods to the Madness
For startup companies and entrepreneurs, most company naming exercises devolve into spitballing random ideas with little structure to the process. Most don't even know there are actual company naming strategies available to help brand their businesses.
56 min
April 05, 2018 Brilliant Branding 04/05/18
56 min

About Brilliant Branding

From the publisher's feed

Brilliant Branding shines the spotlight, and provides valuable insights, into the most common, and frustrating company identity issues facing startups, entrepreneurs, consultants, and even established business owners. Topics address timely issues such as effective naming strategies, smart logo design, tips for trademarking, clear brand messaging, engaging social media and reputation management. We take a deep dive to uncover the pivot point of an organization, the why behind each business to help build a more clear, cohesive and compelling brand image.