What if the secret to building a successful business wasn’t discipline, strategy, or hustle… but play?
In this episode, Tracy sits down with artist, dad, and accidental entrepreneur Paul Pape, who built a thriving custom design studio from his basement in Nebraska—long before 3D printers were in every garage—and proved once and for all that the “starving artist” narrative is a lie.
Paul never set out to be a businessman. In fact, he openly admits he hated the rigid way business is usually taught. But over two decades, while raising three kids and sculpting everything from Disney characters to Harry Potter memorabilia, he discovered something game-changing: creatives don’t fail in business because they’re bad at it. They fail because business was never built for brains like theirs.
So he rebuilt it.
Paul shares how he turned business into a gamified, role-playing adventure—one where creatives can actually win. From character sheets and skill assessments to assembling a “party” instead of a team, his model has helped entrepreneurs stop drowning in business advice and start building in a way that feels natural, intuitive, and even fun.
He also challenges one of the biggest myths out there: that creatives aren’t meant to lead. Paul believes the opposite—your ideas are your superpower, and they’re the most valuable thing you bring to any business.
If you’ve ever felt like you had to choose between your art and your income, or if you’ve been stuck trying to “follow the rules,” this episode will feel like someone finally turned the lights on.
You’ll hear:
- How Paul turned a lonely basement studio into a global creative business
- The surprising reason creatives struggle with business—and why it’s not their fault
- What entrepreneurs can learn from Dungeons & Dragons
- How to “build your character” and create your ideal support party
- Why you only need 100 true fans to build a sustainable business
- The mindset shift that can bring back your confidence when you’re lost
- How gamifying your business makes consistency easier (and way more fun)
Guest Bio:
Paul Pape is a custom artist, Twitch creator, author, and the founder of Gamified Business—a playful, practical framework that helps creatives turn ideas into income without losing their soul in the process. After 20 years of custom sculpting for brands like Disney, Universal, and Nickelodeon, Paul now teaches entrepreneurs how to level up their skills, build a supportive party, and run a business like the most engaging quest they’ve ever played.