Not being beholden to tradition or industry norms has helped Joey Mason make Mason Hills Farms a premium provider of beef for the discerning consumer. His cattle are grass fed and grain finished on his own farm near Grand Bay, Alabama. Never farming before, Joey has learned the business from the ground up, from how to prepare the cattle to how to process and package them to retain the best flavor in the meat. He's now selling it direct to the consumer and is adding a line of ready to cook burgers. And with the scraps? A premium dog food. Joey (like his cattle!) is all in.

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