Jonathan and Brett take some time to discuss content distribution. Most marketers are thinking more critically about content distribution these days, as they try to get their message to the right audience. They discuss various distribution channels, The Juice’s solutions, outbound marketing, inbound marketing, SEO and narrative-drive content, and the evolving role of the content marketer.

0:00 Introduction
0:58 Conversation with JG
4:30 Measuring impact of marketing
6:14 SEO VS narrative-driven
10:50 Who’s responsible for distribution
12:38 Comparing to football
15:30 Channel selection
17:18 Finding audience
21:50 Internal marketing
23:44 The Juice hub
26:05 Outro

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